Email marketing to get more traffic to your landing pages is still effective. According to Campaign Monitor when done right, email marketing can bring $38 for every advertising dollar you spend and an ROI of 3800%!
If you compare email marketing to social media, hands down email marketing will win! In the first place, social media marketing is so competitive and kinda messy. You get better control using email marketing and a quick direct line to your market.
Here are 4 tips on how to turn your email marketing efforts into a successful campaign that will draw in higher traffic and potentially better sales!
Tip #1 Do consider email marketing automation but be very discerning with your choice of automation tool.
Email marketing automation works and can even get you results such as 150% higher click rate and 451% increase in qualified leads. These kinds of tools are used by more than 40% of top companies across the globe – with tremendous results. Just look at what email marketing automation can do for you:
- Improve customer retention
- Assist with your social media marketing efforts
- Boost traffic to landing pages
- Increase revenues
Tip #2 Segment your products and messages with email marketing. Most companies have more than one message or product to relay to their market. With emails, you can focus on specific items, highlight their advantages, and target the right kind of leads. With analytics, you will be in an excellent position to know what kind of email to send to your network which means your analytics, automation, and emails should all be coordinated.
Tip #3 Subscribers come and go. Don’t dismay and know how to use it to your advantage. When a person subscribes, it shows interest in what you have to show and say. When a person unsubscribes, it only means this person has figured out that he or she does not need the information or product you are marketing. Great! This allows you to hone in and fine-tune your target market, assess your marketing and emails, and improve on your campaigns.
Tip #4 Long subject lines are okay and even better in some instances. The traditional train of thought is “short is better” based on memory retention and available space. However, research from Return Path shows that while the average subject line length is 41 to 50 characters, the subject lines that are personalized with 61 to 70 characters garnered the highest read rate!
Take these tips and work them into your email marketing campaign for higher traffic to your landing pages.