If there is just one lesson to remember when managing a social media account, it is that content is most important. The most elaborately designed social media page will be significant only on first impact then will quickly lose its wow factor. Sustaining interest will require fresh, exciting, and valuable content, not just for your followers, but also in your ranking.
Most audiences will check out a social media website out of curiosity and with a certain level of expectation. Most, if not all audiences, will expect interesting content worthy of their time. Did you know that in this “fast-food mindset” Internet users have, you have but a few seconds to engage the viewer?
You will need catchy content titles that don’t look like titles seen multiple times on the search engines? You will also need content that makes sense, delivers value, and designed to make the audience feel like they did not waste their time. If they liked what they saw or read, chances are high they will tag, subscribe, buy, or follow you.
Plus, your social media account will have a higher percentage of being discovered by a larger audience!
The second rule of content on social media is the need to mix up your content. Aside from posting a variety of topics, look to have a mix of videos, photos, images, and written information. Written information should not look encyclopedic – meaning one huge blob of content. You should break your piece into digestible paragraphs peppered with a few bullet points, images, charts, or videos. Be creative!
Next rule is to “Stay on Point.” Avoid going off topic. If your website is about cameras and photography, keep all content related to this niche. Confusing content will not help build your brand.
The fourth rule is to be honest. If you use research (which you should definitely do!), don’t make up the data and get your information from reliable sources. There are hundreds of bogus so-called experts willing to do anything to gain popularity. Also important is the need to keep your content clean of nasty tricks to deceive your audience or try to gain SEO ranking. Getting tagged as a spammer, spinner, or a writer who uses invisible text and automation is going to damage your reputation for a long time.
Check for errors in your content. This is rule number 5. You lose credibility with grammatical errors, misspelled words, or annotation missteps.
Rule number 6 is to focus on evergreen content. This is content that does not grow stale such as How To and instructional content. Evergreen content has several advantages if you know how to tap this powerful tool:
- It helps boost keyword ranking
- Draws in traffic
- Encourages sharing on social media
And it has great potential to go viral and help you promote your image as an expert in your field.
Finally, your social media account will take a life of its own if your content is usable. People want information that will either entertain or improve their lives. If you can consistently post usable content, you will achieve what most people can only dream about – being able to make a difference in other people’s lives.