As mentioned in our guidelines for mobile couponing post, we strongly encourage all marketers to follow sms marketing guidelines from the Mobile Marketing Association. These best of practice recommendations were developed to ensure the best mobile user experience and protect consumers’ privacy rights. The MMA has published a Global Code of Conduct to help maintain privacy protection standards, important for preserving the integrity of the mobile marketing industry, as well as a Consumer Best Practices (CBP) Guidelines document, which compiles in one place accepted industry practices, wireless carrier policies, and regulatory guidance.

Unfortunately, not everyone involved with sms marketing may take the time to read and understand these documents — the CBP document is currently 144 pages long. While your mobile marketing agency/partners should be well versed in these practices — especially if they’re certified members of the Mobile Marketing Association (TextBoard’s Justin Rockwell was South Carolina’s first certified MMA member), it’s still a good idea to understand the basics of these mobile guidelines. Below are some important highlights to help get you started.
Continue reading Best Practices in SMS Marketing

The Planned Growth video team on location shooting Dan Marino’s Bubbles & Bones tribute video!

PG video team

Planned Growth is extremely happy to have our video team shooting Here’s Help location.

Founded in 1968, Here’s Help has become one of Miami-Dade County’s premiere providers of residential and outpatient substance abuse treatment, annually serving 800 adolescents and young adults starting at the age of 13. Funded by local, state and federal contracts, Here’s Help has excelled as a substance abuse treatment provider and is lauded by the Departments of Corrections, Department of Juvenile Justice, Department of Children and Families (DCF), and Probation and Parole for its treatment, educational and preventive services.

Recognizing the contribution of the agency’s Alternative Therapies Program to the field of chemical dependency, the Florida Alcohol and Drug Abuse Association and DCF awarded this program 1st Place statewide as an Exemplary Treatment Facility in 2002.


Planned Growth has a Championship Caliber Web Marketing Team.  Let us help you with your business needs.

We specialize in website design and management, as well as email marketing, social media marketing, SEO, mobile marketing, and much more.


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