As mentioned in our guidelines for mobile couponing post, we strongly encourage all marketers to follow sms marketing guidelines from the Mobile Marketing Association. These best of practice recommendations were developed to ensure the best mobile user experience and protect consumers’ privacy rights. The MMA has published a Global Code of Conduct to help maintain privacy protection standards, important for preserving the integrity of the mobile marketing industry, as well as a Consumer Best Practices (CBP) Guidelines document, which compiles in one place accepted industry practices, wireless carrier policies, and regulatory guidance.
Unfortunately, not everyone involved with sms marketing may take the time to read and understand these documents — the CBP document is currently 144 pages long. While your mobile marketing agency/partners should be well versed in these practices — especially if they’re certified members of the Mobile Marketing Association (TextBoard’s Justin Rockwell was South Carolina’s first certified MMA member), it’s still a good idea to understand the basics of these mobile guidelines. Below are some important highlights to help get you started.
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