Even if you aren’t a soccer fan, you probably have heard something on social media about the World Cup taking place in Brazil this summer and the U.S. involvement in the tournament.
While I am a soccer fan, what struck me more than the performances on the field was the U.S. Soccer social media content campaign that created waves through the digital universe, especially on social media channels like Twitter and Instagram. Continue reading How @USSoccer Scored on Social Media at #WorldCup2014
Even after all the massive changes to how we use the Internet, the advent of social media and other transformations, 93% of online use still starts with a search, from reading the latest news and social events to working to browsing for fun.
That’s likely why the growth of SEO (Search Engine Optimization) is only preceded by the growth of search engines. Anyone who wants to appear in a search in a highly competitive world will have to use SEO to get on the top pages of a search.
Continue reading The Latest Trends for SEO 2014
How SEO Works Miracles on Facebook Pages
Search Engine Optimization (SEO) is more important on Facebook than ever before, and taking advantage of that fact with several key strategies is paramount for marketers as they adapt to Facebook’s new lay-out.
SEO is penetrating Facebook and other social media platforms in astonishing speed, nimbly adapting to better find what customers want in the places they most like to be online. At the same time, with Pinterest and Google+ breathing down its neck, Facebook has been moving quickly too by launching a drastic change. They rolled out a single column page format for Facebook Pages that is used for online business and public profiles. This is expected to keep the strength of Facebook from super strong to almost impenetrable strong.
Continue reading How SEO works Miracles on Facebook Pages
SEO & Google Updates: How To Shift Lanes To Avoid Glitches
Why does it seem that the world stops when Google releases major updates and changes?
You just can’t be too comfortable with the latest version of any Google release, because there’s always another one right around the corner. This time? It’s Panda 4.0.
You can ignore Google updates at your own peril: now on its 14th year of operation, Google is considered the dominant force in search engines with over 1.1 billion users worldwide. About 79% of Android users have the Google operating system and the estimated number of searches per month on Google is over 114 billion!
Continue reading SEO & Google Updates