take-videos-viralBy 2016, industry and marketing experts are predicting that online video traffic will consume about 55% of Internet usage. Think about that. More than half of Internet usage will come from watching videos! And they’re not pulling this prediction out of the proverbial rabbit’s hat. Everything that’s happening online is pointing to this direction. The simple truth: If you don’t have video content, before long you are going to feel left behind, not unlike business owners who decided years ago that having a website was just a fad before realizing too late they grossly underestimated online business power.
Continue reading What You Need To Have In Your Videos To Take Them Viral

business-on-the-internet-map-postSix billion. That’s how many YouTube views happen every single month. If you prefer to see it from a different angle, this means that every person watches online videos for an hour every month. Imagine what you could achieve with quality videos on your website. The viewership is there – are you?

Quality Matters
The number one rule in using videos to market anything or anyone is to make sure it can be loaded quickly. The window of opportunity is a mere 2 seconds for the average online user to wait for a video to load with adequate Internet speed – and then they move on. Two seconds. By the time you finish reading this paragraph, a user would have already decided whether to watch a video or not.
Continue reading How Videos Hold The Power To Put Your Business On The Internet Map

Digital-Customer-Service-blogMany times, customer service seems like an implied aspect of business. When people come into your office or store, you are to greet them and meet their needs to the best of your ability. Easy right? What about digital customer service?

Possibly the most important result of customer service is word of mouth. When you excel or underperform in customer service whether in person or on social media, people will know about it. I am not saying that you should have good customer service habits just for the praise or fear of reprimand, but you should be aware that if you drop the ball, you are likely to lose more than one customer. Continue reading Digital Customer Service

LinkedIn-LogoWe spend plenty of time talking about businesses infiltrating personally-dominated social media channels like Facebook while marketing to their customer base and potential new leads. But, what about a social media outlet that helps you cut through the personal chatter for a more business-focused outlet? How valuable is this for a business-to-business (B2B) product or service-driven marketing strategy? Enter LinkedIn. Continue reading B2B? Get LinkedIn