brenden-extralarge

Planned Growth has a new addition to its force. He is Brenden Hojara, our new Client Service Manager, who is “really excited to be working with Planned Growth.” Brenden has big plans, which mainly include helping you turn your dreams into actionable initiatives.

Today, a service-focused business is incomplete without that one person who takes charge in working closely with clients. It isn’t an easy job but it is one of the most rewarding because the client service manager can observe clients’ dreams coming into fruition.

Planned Growth has innovatively mastered the integration of key elements in Internet marketing and standing guard over the implementation of this working model. There are numerous benefits of having Brenden work with you, as you will see below: Continue reading The Value of a Great Client Service Manager to Your Business

New ReportsPlanned Growth has a new report system! Not to worry – it’s not very different from the previous one, but new features include the following:

  • An easier-to-read format.
  • Simpler tables and graphs.
  • Quick data find.
  • Less words, more graphics.

Let’s Start with the Changes in the Time Sheets

The old format has been revamped to make it less crowded. Some of the significant changes include: Continue reading A New Beginning, A New Report System

Flash2HTML

At the beginning of September, Google Chrome started to block Flash Player ads. Flash Player ads are animated web advertisements that employ complex animations and sounds and are often interactive (meaning they “react” based on what the user does). The Chrome browser now “pauses” these ads and the user must click the ad in order for it to play.

Google says that Flash increases page load time, sucks away at device battery life, and generally degrades user experience. As a result, they have blocked any Adobe Flash content on a webpage that isn’t considered “central” to the site. The change ran as part of a beta version of Chrome back in July.

Adobe Flash has acknowledged that the future of online advertising lies in converting from Flash to HTML5, though the company said that there’s still work to be done to help the industry transition.

“Updating the ‘IAB Display Creative Guidelines’ is only the first step in the process of helping the industry transition into an HTML5 dominant landscape,” said Sarah Hunt, Senior Product Manager at Adobe and co-chair of the IAB HTML5 for Digital Advertising Guidance Working Group, in a press release. “Expert advice and guidance is going to be necessary in order to allow HTML5 to live up to its promise of delivering rich, immersive digital advertising creative that is cost-effective and looks great on both desktop and mobile screens.”

Flash has been a popular technology to use in building ads for the last twenty years. But Google is not the first to complain about it degrading device performance and user experience. Amazon also stopped supporting Flash ads on September 1, 2015. Apple doesn’t support Flash on its non-desktop devices for performance reasons.

As an alternative to Flash, Google suggests that advertisers use HTML5 technology for their ads. HTML is the basic language of the web and is used to describe how web browsers should display text, images and video. HTML5 functions similarly to Flash but with more efficient performance across a wide range of devices.

Google offers tools to help marketers build HTML5 ads, and to convert their Flash ads over to HTML5. In August, the Interactive Advertising Bureau urged marketers to move over from Flash to HTML5 with updated “Creative Guidelines.”

Sources:

  • http://chrome.blogspot.co.uk/2015/06/better-battery-life-for-your-laptop.html

  • http://blogs.wsj.com/digits/2015/08/31/google-chrome-will-begin-blocking-flash-web-ads/

HTML5

Some have referred to it as the “big kill” – the move of Google Chrome to drop Flash web ads. They have been wanting to do this since 2010 and it just started happening this year. Google Chrome is now dropping Flash web ads. Technically, however, Google is simply blocking Flash web ads by pausing their upload. If a person wished to see the Flash web ad, he would have to click on it for it to upload. HTML5 web ads, on the other hand, will auto-play.

This was a decision made by Google+ and announced last June. Sadly, for Adobe, Google is not the only one. Other companies have expressed similar sentiments about using Flash like Facebook and Amazon; and of course everyone knows that Flash is not available on Apple’s mobile devices. Big companies are forgoing Flash because it compromises on user experience. It affects performance, which is very huge in the ever-growing competitive cyber world. Continue reading Why You Should be Using HTML5 for Your Google Ads