Last month Google began blocking web ads using Adobe Flash, favoring HTML5 ads instead. Their objective has been to improve user experience with faster load times and less battery consumption. Apple did this as well on their non-desktop devices for the same reasons. Now, if a user wants to see the ad, the user must manually click the ad to view it.
Expect more of this kind of service to occur, as ad blocking has actually begun trending. In fact, Google Chrome started the trend in 2014 with ad-blocking apps to attract more users – and they were successful with a 96% growth in users. In 2014, there was a 70% year-over-year growth for all ad blockers, as Amazon and Firefox also jumped and decided to block Flash. In fairness to Google, they did provide tools for advertisers to use to translate ads to HTML5. Continue reading Google Chrome Favors HTML5 over Flash Web Ads
On July, 18th, Google released Panda 4.2, their latest Panda algorithm update, and though some company sites haven’t felt the impact of this update, there are reasons to be informed of this change in regards to the future of your company.
This Google update is made to resist web spam and downgrade websites in the Google rankings that have repetitive or thin content. Meaning that Panda is zoning in on websites that show the same content as other sites and sites with very low content. Continue reading Google’s Panda 4.2 Explained
In recent years, several top startup businesses have chosen to start with mobile and create and app exclusive experience. Though, some of these businesses have found success with a mobile focus, such as Uber and Hotel Tonight, they are also excluding themselves from the opportunities offered by SEO. Consequently, pages found within an app will soon be as easy to search for as pages on a website and mobile-only companies will be able to compete in a more direct fashion with company websites through search results. These updates are set to result in dramatic changes within SEO.
In efforts to improve user experience for search results, Google over the past years, has introduced a number of changes, which include the implementation of Panda and Penguin, while successful SEO tactics have pretty much remained unchanged. Also, new search engines have tried to compete, but Google, Yahoo, and Bing, still control over 97 percent of search within the U.S. Plus, even though Facebook and other social media channels have seen rising success, most organic acquisition still comes from web-based search engines. Continue reading Apple and Google updates to affect SEO
It is now more difficult for businesses to be listed in the top local search results on Google because of a recent update which has decreased the “local pack,” the number of business listings that are shown in organic search results. Google has updated the search results you see in a query with a local intent to show three local businesses instead of seven, meaning that the Google 7-pack is now a 3-pack.
The purpose of the redesigned local pack is to fit more within the mobile user interface.
These changes are expected to lead to less phone calls and sales for businesses that appeared in the fourth position and lower. Though, it may also lead to more business for those in the first three results, since competition has lessened in the slots. Continue reading Google Updates the Local Pack and strategic SEO becomes even more significant