Marketing-Technology

 

As technology continues to change the way marketing departments operate and how digital marketing is used, a number of marketers typically working in small businesses fail to recognize how fast technology is evolving and this could be one of the reasons they may find it difficult to keep up with the ever changing marketing field.

Today, marketing collaborations involving voice, video, and data sharing are being produced at a faster rate than ever because of recent technological advancements. Due to the constant evolutions of technology, it is becoming a priority to have proper training in IT and technology, beyond those working in the IT department.

This is important, because the marketing strategy that your marketing department has been using could easily become outdated without your knowledge, so it is crucial to be up to date with the changes as they occur and how those changes can affect your department and your company overall.

One advancement that has proven to be important to digital marketing is mobile optimization, which remains continuously evolving. These days, one of the most important advancements in this area is how to effectively move from a call to action in an email to the landing page with all content intact.

Another area quickly evolving is the usage of big data and how the ability to collect consumer information in this fashion is needed to make changes to content, products, and services in a way that improves the consumer experience.

Wearable technologies is also another area in which to watch, since its evolutions may prove important to digital marketing. Therefore, it is important to remain up to date and flexible to where these technologies are headed. Being prepared to market towards these technologies is definitely key, since it would require even more optimization than the change to mobile devices.

Awareness and preparedness is crucial in the constantly evolving technological areas of marketing. These evolutions are designed to make the relationship between consumer and company flow in an easier, quicker manner, and serves as an advantage to companies that are up to date with the latest advancements.

Creativity-TechnologyThe business of marketing continues to make crucial shifts, as we rely more on our technological devices like mobiles, tablets, and laptops. Today, the focus has become to create campaigns that effectively translate digitally through social media, advertising, and e-commerce.

The goal is to provide real-time conversations between brands and people, while technological advancements continue to change the way marketing operates. Corporate marketing departments are now focusing on creating narratives that are relevant to people, while heavily relying on technical data, digital engineering, and analytics. Meaning, that marketing departments are combining creative efforts with the use of technical information, which can prove to be a challenge.

Traditionally, marketing is about comprehending people’s motivations and insights in order to create effective campaigns that uniquely promote brands. Today, campaigns are formed from a creative process that is made possible by technology, using mathematics, statistics, and computing. The current technological world has not stopped the creativity in marketing, though it has changed the way it is delivered and how it shows up in conversation between the brand and people.

This digital era, along with technological advancements have shifted the speed in which marketing campaigns are delivered, as well as affected the relevance and reach of the campaigns. Since marketing campaigns are delivered at a faster speed than ever before, the relevancy of the campaign and the message can also be increased and targeted to specific groups with relevant content. Also, since the reach of marketing has stretched because of the digital age, a message can be received through different relevant platforms.

All of this means that it is necessary that marketing departments remain technologically educated in order to create relevant content and campaigns. These changes in marketing departments have not only resulted in creatives becoming more informed about technology, but is also resulting in technically focused staff understanding the more creative aspect of the department.

This combination of the creative and technological side of marketing, is proving to be crucial to the success of a company’s marketing efforts, as it all works to provide relevant and precise marketing campaigns and conversations between the brand and the people.

 

Technology-Marketing

Just a few years ago, digital marketing was mostly being positioned as a branch belonging to marketing departments, however at Planned Growth, we are witnessing a shift, with technology becoming the focal point of these departments.

This shift is having major effects on the practice of marketing, as well as changing how corporations operate and rely on their marketing departments. Plus, as marketing departments continue to focus on digital efforts, the roles of the marketing executives have also been evolving. Similarly, in order for corporations to be a part of this new era of marketing, a lot of rethinking and restructuring has to happen within their marketing department.

Already, many companies have started to align themselves with more of a technology driven approach to marketing. Here, we look at some of the ways corporations are now transforming their marketing practices and how marketing departments are taking on an entirely new role in corporations.

An important component of marketing departments’ digital shift is the takeover of the end-to-end customer relationship. Today, marketing for a corporation is about marketing around the customer rather than focused on the individual channels, internal processes, and tools used.

Some of the other specific changes include, a shift of marketing roles and positions. It used to be that Vice Presidents of brand marketing, corporate marketing, and product marketing were the focus of marketing departments, however, within recent years these departments have started appointing at least one executive to be responsible to manage content, as far as development and distribution, and these executives are becoming a major focus in marketing departments across the board.

Along with content management, marketing departments are also starting to fulfill roles of marketing operations, meaning the responsibility of managing the balance between technology and data.

Another important component that is evident to the changing marketing field is the responsibility of listening to the customer’s feedback and being present to how to reach the customer, and what is relevant and important to the customer using online channels and data.

Presently, we at Planned Growth are seeing that companies who are focusing on their customer through technology, are the corporations that are most prepared for this powerful marketing shift. If you would like to learn more about how these shifts can connect you to your customers, contact Planned Growth.

 

 

Current-DeisgnBy now it is no secret that the web is changing at an incredibly fast pace. Ideas and practices being taught to freshmen in college are completely useless and laughable to the same student as a senior. With all of these new Web Building elements in place, style and design are sure to change.

Technology moves fast. The web is a rapidly evolving universe. At Planned Growth, an important part of our job as front-end developers is keeping up to date and staying close to new tools, trends and workflows. Hundreds of blog posts and articles are published every day, but there is no way you can read all of them.

It can feel impossible to stay up to date with the latest news and information in the web industry. It seems like every week there are new front-end frameworks, new JavaScript projects, new must-have apps, and so much more. How can one person possibly know everything?

The truth is, no one can actually keep up with everything happening in the world of design. But the good news is, all of the information is available to anyone at anytime. Essentially, if you want to learn more about web design, get out on the web. There are hundreds of blogs showing examples and explaining things to beginners. Find bloggers you like and subscribe to their feed.

Social Media is a great way to connect with these bloggers, and will also be the fastest way to find more people to follow. By following a few web oriented accounts, you’ll start to get lots of great insight directly in your feed. Twitter is a great source for beginners because each tweet is limited to 140 characters, which means you get straight to the point.

The ideas surrounding web design and the things we can do with them are constantly evolving, and hundreds of blog posts and articles are published every day. There’s no way you can read all of those but you’ll still have to keep up to date. That is why Planned Growth is your go to source when it comes to keeping up with web design. We study the latest fashions and trends and learn how to incorporate them into our workflow. For most Planned Growth techs, web design is not just a job; it’s a hobby. Our techs are always growing their knowledgebase because they live and breathe web design. Their passion to continue to learn and develop allows you to focus on your business.