Drone 6At Planned Growth, we are constantly evolving and working to offer a wide range of up to date solutions for a variety of companies of every size. Some of the services which we are now offering that we are very excited about is Aerial view videos and photos.

Aerial video is captured by using aerial platforms, which are low flying, with Global Positioning Systems and automated image processing that helps to improve the accuracy of data collection, while providing a cost effective solution. Also, recorders can use in-flight voice records from the cockpit intercom system and the audio narration can be a great additional tool for documentation and communication. Plus, these flight platforms allow for low and slow flights, which help to capture a visual recording without motion blur. This video service provides a crisp and clear view of the photographic point of interest. Continue reading Aerial View Photography and Video Services at Planned Growth

virtual-tourDid you know that social networking is expected to continue impacting lives and businesses with an estimated 1.8 billion users by the end of the year? A recent in-depth student by the Radicati Group suggests that this number will grow to 2.5 billion by the end of 2019. No matter what industry you belong to, social media is here to stay, and if you hope to survive the growing global competition, it absolutely must be fully integrated with your business.

With a Google+ growth rate of 33% each year, as well as enhanced properties like YouTube comments and Gmail, it’s time to consider working more seriously and intimately with Google. A great example of how successful a business can be with virtual tours is Hilton Worldwide. According to Hilton, they are now offering virtual tours on 78 of their properties and the response with higher booking has been incredible! The company is now able to showcase the best of their hotels including renovations, new amenities, and exciting offers. Other chains of hotels are now doing the same, especially since virtual tours appear on Google+, Google Maps, and even in simple Google searches.

Need more convincing? Here are even more advantages of creating, using, and embedding virtual tours on your website and social media accounts.

Advantage 1: Ensuring a great first impression

The virtual tour is a peek into your business – the product you want to promote and sell. You control the creation of the virtual tour and as long as it shows online users what they can expect by buying into the offer, you are almost 100% guaranteed great first impressions. You have the advantage of being able to choose the best time, angle, and lighting to perfectly enhance your product. Be careful to make sure that your virtual tour can be replicated by actual product experience!

Advantage 2: Zooming in on the finer details

You know your product inside out and you also know and appreciate the finer details of your product. Still images can’t do it do justice because they are one dimensional! Doesn’t it make more sense to showcase your product and feature the details that would make consumers appreciate it the way you do?

Advantage 3: Fantastic entertainment value

The majority of online users are fascinated with virtual tours. Given the choice of viewing a virtual tour or still images – or worse yet, reading about the product – most would choose the virtual tour. Statistically, people who use Google Maps or Google Street View end up searching for familiar places as well. Your virtual tour introduces them to these free Google features and by doing so, you not only give them added entertainment value, you give them new experiences.

Advantage 4: Virtual tours are effective

With virtual tours, you get to give your current and prospective customers a 360 degree image of your product. Like many companies that have embedded virtual tours in their websites, interest in your product is likely to increase by as much as 20% in 12 months.

However, it must be said that a virtual tour is not the same as video content recorded with a digital camera. It must be done professionally by a Google certified photographer because there are many ways that a virtual tour can fail. For example, the tour might take too long to upload or it might not have the correct script.

Fortunately, investing in the production of a virtual tour has been proven to work extremely well no matter what your business product is. Visual marketing is fun, entertaining, and cost effective. Most importantly, it sells better than any text-based content or still images, and the interactive nature of virtual tours makes it easy to solicit positive feedback.

Virtual TourGoogle+ (or Google Plus) is often incorrectly presumed to be more complicated than Facebook or other social media platforms. This might be because of the word “Google,” which is synonymous with the complex programming and algorithms that run the world most used search engine. That doesn’t sound like a lot of fun, and Google+ struggled a bit when it was launched in 2011.

However, after a few tweaks here and there, and some top management changes, Google+ now offers immense potential, especially with its virtual tours. Using the power of the most extensive search engine database, you can not only create a virtual tour of the interior of your establishment, but you can use Google Maps to provide directions to your place of business.

Your virtual tour also can be used with Google Plus Local that provides detailed information, reviews, and images of your products, on your website, on Facebook, and will appear on a Google Organic Search if you are able to strategize your marketing well.

Imagine being able to market to people globally without having to travel or make expensive phone calls! You can reach millions with your virtual tours, and have people from all over the world walk into your place of business because they have seen everything you offer on a virtual tour.

Your ranking and web traffic will also benefit because with the right planning, because your virtual tour could easily go viral. In fact, you should consider adding new ways to communicate with the world by adding translation of your web content (and virtual tour video) into the top languages of the world.

It’s also significant that the virtual tour is in rich media, which means it’s like peering into reality. Viewers can interact directly with a streaming video! It’s amazing to see this kind of technology on your website and your Facebook business account. As if that’s not enough to get excited about, just imagine the reaction and long-term effects it will have on visitors to your online accounts.

The benefits of having a virtual tour are constantly increasing since Google has never been known to rest on its achievements. The company continues to work on Google+ and improve the features and functions. The most up-to-date statistics show impressive figures:

  • 71% satisfaction rating among American customers
  • A bounce rate of almost 50%
  • As of March 2015, there are 27 million unique monthly visits
  • 70% of top brands use Google+

 

Just look at some of the top benefits you can enjoy by adding a Google+ virtual tour:

  • Outstanding user experience. People love watching video streaming and getting an inside look into a business. It adds value to their time spent on your Google+ page and increases the overall positive vibe toward a business.
  • It is cost effective. One virtual tour can be posted on not just your website or Google+ page, but on other platforms as well. You can share it and get others to pass it on. Also, with Google+ as your business partner, you can expect a ton of support for your online business. After all, when Google speaks, makes changes, or adds new applications, people listen. They check it out, and are almost always impressed, which puts you in an excellent position.
  • It makes your online presence dynamic. Interested in being different and innovative? Then the virtual tour is just the starting but necessary point to getting there. Experts have always said that watching is generally preferred over reading because it tickles the auditory and visual senses.

 

If you want to be on board with the latest trends in social behavior, try using virtual tours. There is absolutely nothing better than giving online users what they want so they don’t have to go searching for more information. A virtual tour can provide answers and sell products faster than the average 3 minutes and 47 seconds that a person stays on a Google+ page.

Augmented Reality
Are you old enough to remember Pong by Atari? Using 2D graphics almost 30 years ago, Pong was one of the first video games to be launched, and it became an instant hit among teenagers. Today, we have augmented reality. Augmented reality is technology that uses graphics and integrates them into real world environments. It’s a beautiful blend of digital and real images that plays harmoniously with the senses. Another way of describing it is “enhanced reality.”

By using real time enhancement with digital images that are refreshed regularly, augmented reality is changing the way we work, play, and live. It is expected to eventually get to the point where every individual’s perspective is taken into consideration with augmented reality systems. This means that what you see may not necessarily be the same as what the person next to you sees.

The Applications of Augmented Reality

Augmented reality is already in play with magazines where you can scan an article and get videos and more to appear on your phone. The military also uses augmented reality head devices to give soldiers digital blueprints, satellite images, or a better vision of what is up ahead.

In business, there are countless ways that you can use augmented reality. You could digitally decorate your house before buying any furniture, or sign up for a makeover to see how a new hairstyle would look on you before going to the salon. You could even buy artwork and decide if it goes with the rest of the interior before making a huge investment.

How to Use Augmented Reality

First, it’s important to understand that augmented reality is the future and has already started to impact lives and businesses. Those businesses that offer augmented reality are making more money because they offer an experience that is still unique to much of the world. The sooner you jump on board, the sooner you too can profit from this technology.

Second, before you turn to experts to help you implement augment reality applications, make sure you have the foundation. Your website and other online business profiles must be geared for multiple screens. This maximizes the investment you will make, because your products can be easily viewed from any screen size.

Third, establish your goals, customer needs, and marketing strategy. This isn’t just new technology you and your customers can have fun with–the ultimate goal is business profits, higher ranking, and popularity.

Fourth, find the right partner to set up the technology for you. This investment should be quality-oriented so your customers enjoy the experience and select you to be their supplier. It helps build loyalty and increases your market share because of the unique experience you will be providing.

Finally, go over the final product and make sure that it achieves the objectives and goals you established before you began working with augmented reality. Then, savor the new website and online business profile you are presenting to the rest of the world. Welcome to the future!