Video Facebook
It goes without saying that Facebook is vital for your business. Sharing messages with your targeted audiences via social media are more important than ever given the current landscape of our culture. And, while I don’t mean to raise the stakes, with the current nature of digital marketing – plain, written content 100% of the time may not cut it. Continue reading VIDEOS BOOST FACEBOOK FANFARE

Window Into Heart of Business

Do you want to spice up your website? Boost your audience on social media sites such as Facebook and Instagram? Try video. If you don’t have any experience with creating or planning videos, don’t worry – some helpful tips are coming your way.

First, when creating a video, you need to tailor the content to your audience, and thus your target customer. So, when planning content, start by establishing whom you want to see the video and what they would like to see based on research regarding demographics and buying data. Continue reading A WINDOW INTO THE HEART OF YOUR BUSINESS

Drip MarketingTrying to understand all the marketing buzzwords floating around can be a daunting task. It seems the list grows longer by the day, leaving many business owners on the sidelines, unsure of where to start.

Today we will shed light on the concept of drip marketing and how it can positively affect your company’s bottom line.

Imagine a leaky faucet, continually dripping water from its spout, landing on the silver stopper below. Each drop in a drip marketing campaign represents an email, direct mail piece or social media post sent to a targeted group of existing and potential customers. Continue reading Drip Marketing – What’s the deal?

Blog About It“Blog” is just another buzzword that often intimidates people before they even give it a chance. But, we have good news. If you are reading this, you have ventured onto a blog post, which is basically a digital journal for articles and information. While many people have personal blogs to share details of their life with family, friends or community groups, businesses can use blogs to impact their bottom line.

So what are the guidelines to writing a blog? First of all, a blog allows you to share your expertise with current and potential customers. Posts can cover information about your industry, products and services or customer satisfaction stories. This is especially helpful if you have a niche market that isn’t commonly understood by the general public. Continue reading Why Don’t you Blog About it?