QR-Codes-for-Creative-MessagingIn our previous article on this topic, “QR Codes for Creative Messaging
,” we addressed the use of QR codes on business cards, signage and promotional items such as bottle openers. Let’s look at some other ways QR codes can be used to help promote products and brands or, more simply, to serve your customers more effectively.

We constantly harp on the importance of social media engagement to build customers and develop relationships. But, with the saturation of social media channels and the possibility of brand confusion across channels, QR codes can take your audience directly to your social profiles.

One important note: as you know, people are using mobile devices to scan QR codes, so if you are taking them to your site, be sure to make your code a link to the mobile optimized site.  Continue reading QR Codes for Delivering Marketing Messages

Twitter HashtagsmailFor those who aren’t well versed in social media or are new to the concept of social media marketing, the symbol “#“ is a pound sign, used on the phone to submit a pin or password on a conference call. What if I told you that simple pound sign within your social media content is a doorway to putting your company into conversations with people all over the world?

The “#” is called a hash tag. There are numerous reasons why marketers use hashtags in their social media content strategy and encourage their followers to do so – we will touch on a few of the most common uses. Continue reading What’s a “#” in Social Media?

socialcrmThe constant evolution of social media and its importance for businesses is not a hidden storyline in our culture. I am also well aware that the concept of a customer relationship management system (CRM) is nothing new either.

Now, CRM systems are going to the next level with social media integration – allowing you to manage your customer relations in one easy-to-use tool. But, why is this important?  Continue reading Social Media Integration For CRM Systems

social-media-policyI am sure most people have heard a story or two about an employee that was fired over something they put on social media or a mistaken post that accidentally went to a company social media account instead of an employee’s personal account.

With the rise of social media and the importance of social media marketing for a company’s reputation and presence in the market, it is imperative that you have a social media policy to protect yourself, your employees and your brand. While these mistakes and mishaps cannot always be prevented, social media policies lay the groundwork to limit these happenings and mitigate the results after the incident occurs. Continue reading What’s Your Social Media Policy?