How to Use Content to Make Your Website Visible to Millions

Not long ago, many thought that posting content – any content – would be sufficient to bring in traffic. This strategy actually worked for a while until users became more discerning and picky. Now, Internet users will read content that they see as relevant to their search, easy-to-understand, and fresh, not a rehash of old content.

Content Should Inform

One of the keys to grabbing the attention of your readers is to put the important information first but only after a powerful introduction that informs the reader immediately what the content is about.

In today’s fast-paced world, Internet users are trained to search for information using keywords. In the same manner, when they read content, their focus is to find the keywords that they believe will lead them to a successful search.  Thus, how you incorporate keywords into your content has a direct bearing on its appeal to your audience unless you make it a habit of using keywords randomly and without proper context.

Content Should be Organic

One way to create organic content is by doing research and analyzing trends, news, and coming up with ideas and slants on relevant topics. Never copy and paste content; instead share it and give the writer or website due respect. The beauty of this kind of attitude is that it will:

  • Improve your content
  • Lend greater credibility to your content
  • Get you noticed by the originator of the content who may decide to thank you or endorse you or your product

Content Should Be Authentic but Also Fun

While not all topics can be written in a fun way, it is possible to lighten the content load by using clear and concise words that most people can understand. Studies show that the best way to reach the widest audience is by writing Grade 8 level and avoiding acronyms. When you can’t get away from serious topics, you can also incorporate examples or stories to break the monotony of the content.

 Content Should Never Be Random: Use Analytics

Sure, it’s easy to write content – anyone can do that but to attract millions, you need content that will go viral. Studies show there are a few common traits of viral content:

  • They have a fantastic title/headline
  • They use long form, in-depth content, but written in a way that breaks the monotony of block content
  • They listen to their audience through the feedback and comments. This will help them with new ideas

Finally, content should never be boring if you want to attract traffic. Infuse emotion into your content and tone. This does not mean generously using the exclamation points and superlatives. Be more creative than that by understanding who your audience is, what they are looking for, and what they should know.




Importance & Growing Value of Content Writing in 2017

Man writing contentIn 2000, about 48% of Americans did NOT use the Internet. Fast forward to 2016 and this percentage has dropped, not unexpectedly, to 13% who still prefer traditional media rather than digital ways. The rest of the population which taps into the Internet do so for these reasons:

  • Information
  • Entertainment
  • Networking

More importantly, the content found on the Internet are guaranteed to deliver at least one of the following moments to users:

  1. Inspiration
  2. Updated information and fresh ideas
  3. Comfort
  4. Connection
  5. Answers
  6. Relaxation and “Feel Good” moments
  7. Socialization

No All Content is Equal

With the tons of information and content found on the Internet, quality has become the primary in attracting users. Poorly crafted content will quickly get dismissed and relegated to being blocked either intentionally or mentally. Moreover, word will quickly pass to other users to avoid that particular site as having nothing significant to offer.

Content is needed to attract readers, viewers, business clients, prospects, relationships, subscribers, fans, fame, and fortune.

How Great Content Works

In a nutshell, the higher the quality of content writing done, the following are examples of what can potentially happen with great content:

  • Infopreneur Peng Joob went from having a student loan debt of $53,000 and a $300 monthly wage to earning $10,000 from writing guides on different niches on gaming to investing
  • Bloggers like Huffington Post, PC Mech, Coolest Gadgets, Car Advice, and Perez Hilton earn thousands monthly (anywhere from $16,000 to $2.3 million) mainly because they have a strong following which prompts advertisers to spend to be visible on their blog
  • According to the YouTube Calculator, a YouTuber who can generate 900 views can earn $84 monthly, while a video with 30,000 views can earn over $2,100 monthly
  • Great content can also make a person famous worldwide and this has been done countless times. A few examples include singer Justin Bieber, YouTuber PewDiePie, and writer Robert Lewis May who wrote a story in 1939 about a red-nosed reindeer which eventually became the Christmas song everyone loves

If content connects with its reader or viewer, then it is excellent content. This means the content is able to do several things at the same time.

  1. Defines the Brand or Product – People will stop shopping around if you can draw them in with your content and decide to do business with you or follow you
  2. Improve your ranking on search engines – High quality content is equal to value which search engines need to stay relevant and in demand
  3. Proves you care about your readers, viewers, and subscribers because you listen and pay attention to their feedback, reviews and respond accordingly
  4. Expand your network

Based on the predictions last year about content writing in 2017, the following trends are now evident. First, content must be worked on diligently with more attention to value, quality of content, and length. Compared to previous years, content is getting longer without subjecting its audience to repetitive content. Two, social media will continue to dominate in driving traffic to content. Finally, there is now more collaboration, personal branding, and networking with content because it improve efficiency, influence, and engagement.

 

 

 




7 Important Lessons to Take To Heart for High Quality Content in Social Media

Person typing a blogIf there is just one lesson to remember when managing a social media account, it is that content is most important. The most elaborately designed social media page will be significant only on first impact then will quickly lose its wow factor. Sustaining interest will require fresh, exciting, and valuable content, not just for your followers, but also in your ranking.

Most audiences will check out a social media website out of curiosity and with a certain level of expectation. Most, if not all audiences, will expect interesting content worthy of their time. Did you know that in this “fast-food mindset” Internet users have, you have but a few seconds to engage the viewer?

You will need catchy content titles that don’t look like titles seen multiple times on the search engines? You will also need content that makes sense, delivers value, and designed to make the audience feel like they did not waste their time. If they liked what they saw or read, chances are high they will tag, subscribe, buy, or follow you.

Plus, your social media account will have a higher percentage of being discovered by a larger audience!

The second rule of content on social media is the need to mix up your content. Aside from posting a variety of topics, look to have a mix of videos, photos, images, and written information. Written information should not look encyclopedic – meaning one huge blob of content. You should break your piece into digestible paragraphs peppered with a few bullet points, images, charts, or videos. Be creative!

Next rule is to “Stay on Point.” Avoid going off topic. If your website is about cameras and photography, keep all content related to this niche. Confusing content will not help build your brand.

The fourth rule is to be honest. If you use research (which you should definitely do!), don’t make up the data and get your information from reliable sources. There are hundreds of bogus so-called experts willing to do anything to gain popularity.  Also important is the need to keep your content clean of nasty tricks to deceive your audience or try to gain SEO ranking. Getting tagged as a spammer, spinner, or a writer who uses invisible text and automation is going to damage your reputation for a long time.

Check for errors in your content. This is rule number 5. You lose credibility with grammatical errors, misspelled words, or annotation missteps.

Rule number 6 is to focus on evergreen content. This is content that does not grow stale such as How To and instructional content. Evergreen content has several advantages if you know how to tap this powerful tool:

  • It helps boost keyword ranking
  • Draws in traffic
  • Encourages sharing on social media

And it has great potential to go viral and help you promote your image as an expert in your field.

Finally, your social media account will take a life of its own if your content is usable. People want information that will either entertain or improve their lives. If you can consistently post usable content, you will achieve what most people can only dream about – being able to make a difference in other people’s lives.

 




Creating SEO Dense Content to Stay SEO-Relevant in 2017

Content density is one of the tools used to measure the percentage of content against the page size. In simpler terms, it means providing information as succinctly and as clearly as possible without the fluff and unnecessary words. Pages with higher content density rank higher because “shorter is indeed sweeter” and deemed more valuable.

In 2017, content density is expected to be significantly more important for several reasons:

One, there is so much content in the Internet that there is a need to find content that does not consume so much time to read or watch. Based on data collated by GWAVA, an expert in security and the archiving of e-communications, from 2011 to 2016, Internet use has grown by 60% or from 2 billion to 3.4 billion! Every minute, the Internet grows in content in unbelievable ways:

  • Over 350,000 Tweets every minute
  • 400 hours of new video
  • 5 million Instagram posts
  • Over 4 million Facebook posts
  • More than 4 billion Google searches

And this happens in just 60 seconds every day and does not include new blogs, articles, podcasts, and news bulletins. Thus, the world is under extreme pressure from information overload. Unfortunately, the majority of this content is shared. According to Statista, 70% of US Internet users share content they read online. Focusing on content density will mean compressing data in a more effective way – which is a factor that has become highly favorable with SEO engines and users.

Two, there is a trend towards higher content usability. We live in a “fast food world” where many people want it – and want it fast! Going over content that endlessly glosses over facts and data or makes use of creative and flowery descriptions will cause many readers to drop the content in favor of something that promises more value for one’s time. Truly there is a market for readers who want the poetry and rhythm but many prefer it to be short and to the point.

Three, content density improves SEO because it makes it easier for search engine robots to crawl your site and rank better content higher. This means a greater chance of being found among the millions of content being posted daily. In addition, longer content tends to take longer to load and this causes users to drop it in favor of something else.

Finally, the most important reason why content density takes center stage in 2017 is because it discourages keyword stuffing, unethical SEO practices, and negative user experience. Thus, it can only be good to focus on making your content conform to maximum user experience – because you avoid wasting users’ time which is one great way to boost your subscription base and customer base.