Smart Email Campaigns For Effective Marketing

Technology and high-quality marketing solutions play a huge role in entrepreneurial success. However, as an entrepreneur, you must use the latest technological advances and never compromise on effective marketing strategies when engaging with prospects and customers. At Planned Growth, we are a leading digital marketing enterprise who understands the power of marketing and technology. Therefore, we use technologically advanced and innovative Zoho Campaigns for all our clients.

Zoho Campaigns enables our clients to capitalize on email marketing efforts by not only initiating contact with their targeted audience, but also developing constant dialogue that will enhance communication, introduce relevant products, establish a stronger brand, and deliver a powerful marketing message at the same time. At Planned Growth, we understand that in order to attain and retain clients, a company needs to make sure that every marketing dollar spent is used wisely and effectively – and we’ve developed an innovative strategy to do this!

As a part of your digital marketing campaign, Planned Growth gives you access to customized CRM, SEO, and writing services. To take your marketing to the next level, we support these services through Zoho Campaigns. Every business wants to interact with their target audience, speak to them in a more personalized way, and retain them for service in the future too. Zoho allows us to do this, and more!

Planned Growth customizes every aspect of email marketing effectively and keeps it highly targeted to let your business speak directly to the potential customers. Zoho Campaigns works on various levels and streamlines the marketing process for our clients. Here’s a fast look at the way the Zoho Campaigns by Planned Growth functions at various levels for our clients:

  • Campaigns connects clients to probable clients through emails and targeted social media platforms.
  • Campaigns personalizes the subject and every detail of the emails it sends on your behalf, to your clients, through your mailbox.
  • Along with the personalization services, Campaigns also creatively presents data and what you want to communicate to your client.
  • The services are just the right tool that busy entrepreneurs and business owners need to communicate better with their clients.
  • Campaigns segments and manages email lists with efficiency to give you a focused approach to deal with your clients.
  • You can automate the process of sending emails through autoresponders with Campaigns.

To be precise, Zoho Campaigns humanizes your content by making your emails look personalized, unlike other automated emails. Whether it is a promotional piece or a company introduction, rest assured that your email in your client’s mailbox will read as a personally written email. By having access to customized templates, you can methodically reach out to and connect with clients in an effective manner. Your marketing efforts become more effective and purposeful!

Even if you have thousands of subscribers in your Zoho Campaigns account, you can still send emails to all your subscribers on a regular basis. Plus, with segmentation features, you can segment each outgoing email and list so that you have more accurate list management processes, which leads to higher open rates. Doing so will also increase the efficiency of your campaigns as your processes are streamlined specifically to your marketing targets.

Apart from all the personalized and streamlined processes targeted to your clients, Zoho Campaigns by Planned Growth allows you to automate your process of sending more targeted and effective emails. You can create a sign-up-based autoresponder to automatically send a welcome email to each new subscriber. Additionally, you can coordinate the autoresponders to schedule an already completed campaign for a future date and time. This will help you engage with your clients from time to time. Even when you are away, the responders will perform on your behalf and constantly send emails to your clients reminding them of all the exciting things happening with your brand.

Get the best clients through a systematic email campaign with Zoho Campaigns by Planned Growth.

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The Value of Good Analytics

Getting targeted visitors to your website and establishing a solid brand as you turn a profit is not as easy as it sounds. Many entrepreneurs mistakenly believe that if they have an aesthetically pleasing, properly optimized website with good content and a great product or service offering, they’ll make a lot of money. Although these factors can certainly help, they aren’t always enough to make a business successful. Instead, entrepreneurs who do all of the above, pay close attention to their analytics and make necessary tweaks based on their analytical data are ten times more successful than those who take a “build it and leave it alone approach.”

In fact, entrepreneurs who screen their traffic and evaluate their visitors’ activities are more likely to experience success than those who simply build a site and do nothing after that. The good news is that you don’t have to do everything yourself. Digital enterprises like Planned Growth have mastered all aspects of marketing and analytics, and help our clients solve the problems of tracking, by giving them access to refined analytics. At Planned Growth, we help you make informed and sophisticated changes to your website based on actual data, not opinions or hypothesized ideas.

Analytics are important to you as an entrepreneur because it enables you to measure the strength and performance of your content and ad campaigns in real time. It also allows you to easily access your campaigns so you can evaluate them in an efficient manner. Planned Growth gives you access to important site analytics, which segregates your clicks and views using various parameters. Then, we send you professional reports after every analysis that you can evaluate and share with your team for maximum effectiveness.

Good analytics will help you in a number of ways. Here’s how:

  • It enables you to understand your audience better.
  • It helps you to see what type of content is most and least effective.
  • It allows you to spy on your targeted audience’s behavior (which areas they visit most or least).
  • It makes you more aware of the strengths and weaknesses of your content and marketing campaign.
  • It connects all your marketing outlets on one platform for a detailed analysis.
  • It gives you access to reports of your performance in real time.

Research shows that a broken link, underdone webpage, or an unfocussed online campaign brings about a meteoric fall in the interest level among customers. In today’s fast-paced world, every digital communication is worth a million dollars and raises a lot of awareness for you. So instead of missing out on these channels, you can use analytics to propel your marketing efforts for quicker and more stellar results. For instance, analytics allow you to view email list analytics, engage metrics, and even bounce rates. You can easily see how your subscribers are increasing every month. This enables you to build a good analytic framework that helps grow your potential subscriber and client list and enhance engagement metrics, email open and click-through rates, shares of each email you send, and more!

Planned Growth understands the value of good analytics and therefore, we give you access to all the right analyzing principles and tools to more effectively work through your campaigns. We help you dive deeper into the SEO auditing process so you can evaluate SEO performance, integrate the activities of your campaign and ensure timely reportage.

The digital world truly has a lot of potential to change the dimensions of your business and give it the right push towards success. By using analytics properly, we can help you propel you to success.

5 Marketing Trends to Look Out For in 2018

What a year 2017 was for marketing! If you had to describe it – it would probably liken to an explosion due to the way social media and data management practically took over the Internet and gained traction as the most powerful tool online. It makes one wonder what 2018 will bring – and the experts are all pitching in with what they believe will be the year’s marketing trends.

It’s All about the Experience

Last year one of the phenomenons to catch the imagination of the world was Pokémon Go. The game is an experience unlike no other – magical reality! In 2018, Virtual Reality, Augmented Reality, and Artificial Intelligence will all converge to create incredible consumer experiences. It will personalize real-time interactions and be more appealing to the eyes, ears, and mind. These applications will transform marketing and the right choice can mean the difference between ranking number one and increasing patronage and revenues or dropping out of the race completely.

Data Management Platforms (DMPs) will Surge in Use and Popularity

As the backbone for data-driven marketing, DMPs enjoyed a remarkable breakthrough in 2017 – and proved itself to be worthy of the investment and effort. Companies with DMPs were able to store, use, manage, and analyze consumer behavior and third party data and improve their bottom line. This kind of integrated technology is expected to grow even more in 2018 targeting high-value audiences with immense success.

Live Videos

Analysts reveal that quality live videos provide a shocking 113% ad view growth rate year-on-year. More importantly, live streaming itself is growing faster than expected and is expected to reach $70.5 billion in revenues by 2021 – that’s just 3 years from now!

A study revealed that 81% of Millennials and Gen Z’ers watch at least one hour of online video a day and majority tend to make purchasing decisions based on what they see on social media and videos. Live streaming, when you think about it, is the most powerful medium for social technology, and soon, for consumer behavior.

Mobile Marketing Skyrockets in 2018

In 2017 about 30% of consumers relied on their mobile devices to browse and access the Internet. As phones become faster and more features are added, it is expected that mobile use will expand and make cross-pollination between different platforms seamless and quick.

Already, mobile use is dominating online activities and in the US 71% of all digital minutes use mobile devices. The average mobile time of the typical American adult is 87 hours a month and only 34 hours on a desktop. Of all the trends expected to explode in 2018, progressive web apps (PWA) appears to be the next big thing. PWA is simply web applications that work like apps making user experience more responsive and engaging.

Virtual Assistance with Chatbots

Experts predict that by 2020, around 85% of customer interactions will be automated and run by bots. The bots are fast becoming so genuinely human-like, already 27% of consumers can’t tell the difference.

There are quite a few other predictions about 2018, including the revival of LinkedIn as the social media platform to be on, optimization of voice-enabled gadgets, enhanced graphics, better social media analytics, and continued growth of social media as a major influencer.

How to Use CRM Automation the Right Way

CRM AutomationIn an ideal world, business transactions would only take one click to accept, process, update and deliver goods. The world of automation is coming pretty close to this ideal because of new software, although, as of now, it takes more than one click to do all that. The best you can hope for is to have a CRM tool that will genuinely be customer-centered. Studies show that up to 14% of new businesses fail because of poor Customer Relationship Management (CRM) which is equivalent to more than 5,400 new startups of the estimated 37,488 new companies being launched every year in the US alone.

To be customer-centered, you can start by making all interactions with consumers efficient. This can be achieved by getting the best CRM software in the market that meets your needs. The quickest way to be rejected by consumers is to frustrate them with inadequate service and incomplete answers; making them wait unnecessarily or putting them through the wringer for a simple order that should typically take a few minutes to complete.

But wait! It should never stop there! A satisfied customer is excellent but if you want insurance for repeat orders and positive word-of-mouth referrals, you should make an effort to go beyond the sale.

An efficient and reliable CRM software will provide you with the perfect customer support that goes beyond the sale. This software which you should hunt down (Insider Tip: it’s not that hard to find!) can:

  • Send personalized birthday and holiday greetings to previous and current customers and subscribers
  • Forward latest sales and discounts to customers and subscribers’ emails
  • Respond to site visits and inquiries on a personal level

Be personally amiable without stepping over the boundaries. A great CRM software will be able to provide details on the profiles of your web visitors, subscribers, and customers; but as the business owner, you cannot send emails revealing all that you know about them. That would be creepy and freak out the email recipients! However, you can create email messages and social media posts that would peak their interest and be enticing for them to revisit.

In 2017, automation was the byword for most successful businesses. The use of email blasts and social media made it possible for marketing teams to focus more on strategy and creative planning. Instead of paper pushing and running around playing catch up with sales and executive decisions, marketing and sales teams were able to stay a step or two ahead, giving them more time to respond and react to customer experience and interactions.

With the right CRM, you get to kick off multiple tasks with a few clicks of the mouse, manage connections, and stay organized and focus.

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