PPC Campaign and its Importance for Landing Pages

Did you know that recent research reveals that the advertising money consumed in 9 of every 20 keywords is wasted? This is according to an audit by AdWord which translated means almost 50% of your advertising or PPC budget could be going down the drain and you will have a very difficult time getting higher traffic to your landing pages.

For those who are new to PPC, this means Pay-Per-Click or the money you send to get people to click on your ads. It’s another alternative to organic marketing and can be easier because you’re essentially buying traffic by putting your ads on high profile websites like Google or Amazon.

Why PPC for Landing Pages?

Paid traffic from PPC campaigns is just as valuable as any other. In addition, it takes less effort in the sense that you don’t run the site where your ads comes out. You just pay for clicks on your ads. Many folks believe that subtle ads from organic traffic is better because it is less “in-your-face” kind of advertising. Yet over 87% of Internet users are using the Internet to find something other than information on products or services. In addition, almost 50% of users don’t know the difference between paid and organic searches. To tap into your market though, you need to run great PPC ads to be able to generate the kind of results you are now dreaming of.

First, make sure the ad will direct the visitor to a landing page that is optimized and well-planned. First impressions DO count and you can consider your PPC ad as part of the first impression you make.

Second, PPC results have a higher chance of converting to a sale. They clicked on your ad because they are either intrigued or in search of a product or service. Many PPC ads lead visitors to a Home Page instead of a landing page – and this is a fatal error because it delays the process and could cause the visitor to become disinterested and unwilling to browse through your entire site.

Finally, your PPC headline should follow the same theme as your landing page. This is known as message matching. The reason you need to do this is because it reassures the visitor that they are in the right place. In addition, you want to make things as easy as possible for the visitor to get the information quickly, when interest is at its peak.




4 Critical Tips on Email Marketing and Landing Pages

Email marketing to get more traffic to your landing pages is still effective. According to Campaign Monitor when done right, email marketing can bring $38 for every advertising dollar you spend and an ROI of 3800%!

If you compare email marketing to social media, hands down email marketing will win! In the first place, social media marketing is so competitive and kinda messy. You get better control using email marketing and a quick direct line to your market.

Here are 4 tips on how to turn your email marketing efforts into a successful campaign that will draw in higher traffic and potentially better sales!

Tip #1 Do consider email marketing automation but be very discerning with your choice of automation tool.

Email marketing automation works and can even get you results such as 150% higher click rate and 451% increase in qualified leads. These kinds of tools are used by more than 40% of top companies across the globe – with tremendous results. Just look at what email marketing automation can do for you:

  • Improve customer retention
  • Assist with your social media marketing efforts
  • Boost traffic to landing pages
  • Increase revenues

Tip #2 Segment your products and messages with email marketing. Most companies have more than one message or product to relay to their market. With emails, you can focus on specific items, highlight their advantages, and target the right kind of leads. With analytics, you will be in an excellent position to know what kind of email to send to your network which means your analytics, automation, and emails should all be coordinated.

Tip #3 Subscribers come and go. Don’t dismay and know how to use it to your advantage. When a person subscribes, it shows interest in what you have to show and say. When a person unsubscribes, it only means this person has figured out that he or she does not need the information or product you are marketing. Great! This allows you to hone in and fine-tune your target market, assess your marketing and emails, and improve on your campaigns.

Tip #4 Long subject lines are okay and even better in some instances. The traditional train of thought is “short is better” based on memory retention and available space. However, research from Return Path shows that while the average subject line length is 41 to 50 characters, the subject lines that are personalized with 61 to 70 characters garnered the highest read rate!

Take these tips and work them into your email marketing campaign for higher traffic to your landing pages.




3 New Tricks to Improve Traffic to Your Landing Pages Using Social Media

Last year Twitter made an announcement that users were able to increase engagement by 208% through ad improvements and autoplay videos. Additionally, the company confirmed that the cost per engagement dropped by 56% from the previous year!

If you are in business and actively using the Internet then you should know that Twitter has been extremely popular. Businesses and individuals have been using it to reach out to others and generate conversions while improving brand recognition.

And it’s not just Twitter, other social media platforms have had their share of impressive successes in drawing more traffic to landing pages.

  • A European watch company was able to get Instagram followers to re-post his discount coupon and improve sales by over 200%!
  • Fashion brand Chanel launched a campaign #newchanel5, got a major blogger to endorse the product, and pulled an additional 8 million Likes from its original one million!
  • Hundreds of new YouTubers encourage followers to suggest videos to review which improves their network by thousands and draws Internet users to visit their websites

The beauty of social media is that using it is easy, goals are achievable, it has great visability, and has become the norm for most consumers.

The key to using social media to drive traffic to your landing pages is creating a campaign that is focused, well-planned, and engaging. Here are just three tricks you can use for that campaign:

Trick #1 Offer Social Media Authorization

One reason users hesitate clicking on a post that will take them to a landing page is the process it will take to get there. Signup forms and logins that are complicated or even take a fraction of a second longer than the user is willing to waste will be a major turn off. Give them the easy option of social media authorization which allows them to use their social media credentials (Facebook, Twitter, Instagram) to sign in.

Trick #2 Diligently Work on a Social Media Campaign

It’s quick and easy to post on social media but if your posts are confusing, untargeted, or boring, you will not get more traffic to your landing pages. Do not be random with your posts. Have a plan. Your plan must have the following:

  • An objective – what do you want to achieve, how many new visitors, organic clicks, and conversions
  • Target – should be specific (age, gender, interests)
  • Good monitoring and analytics tools
  • Time frame – it helps to put pressure plus staying on the same campaign will eventually bore all users and cause them to tune out

Trick #3 Make sure your landing page is social media friendly

You can generate traffic to your landing pages in more ways than just having a social media campaign. By making your landing pages social media friendly, you can place a numeric value on the popularity of your page using social network widgets.

When people on your landing pages click on these widgets to Like your page, it be seen by that person’s network who just may decide to take a peek at your page.




How to Use Content to Make Your Website Visible to Millions

Not long ago, many thought that posting content – any content – would be sufficient to bring in traffic. This strategy actually worked for a while until users became more discerning and picky. Now, Internet users will read content that they see as relevant to their search, easy-to-understand, and fresh, not a rehash of old content.

Content Should Inform

One of the keys to grabbing the attention of your readers is to put the important information first but only after a powerful introduction that informs the reader immediately what the content is about.

In today’s fast-paced world, Internet users are trained to search for information using keywords. In the same manner, when they read content, their focus is to find the keywords that they believe will lead them to a successful search.  Thus, how you incorporate keywords into your content has a direct bearing on its appeal to your audience unless you make it a habit of using keywords randomly and without proper context.

Content Should be Organic

One way to create organic content is by doing research and analyzing trends, news, and coming up with ideas and slants on relevant topics. Never copy and paste content; instead share it and give the writer or website due respect. The beauty of this kind of attitude is that it will:

  • Improve your content
  • Lend greater credibility to your content
  • Get you noticed by the originator of the content who may decide to thank you or endorse you or your product

Content Should Be Authentic but Also Fun

While not all topics can be written in a fun way, it is possible to lighten the content load by using clear and concise words that most people can understand. Studies show that the best way to reach the widest audience is by writing Grade 8 level and avoiding acronyms. When you can’t get away from serious topics, you can also incorporate examples or stories to break the monotony of the content.

 Content Should Never Be Random: Use Analytics

Sure, it’s easy to write content – anyone can do that but to attract millions, you need content that will go viral. Studies show there are a few common traits of viral content:

  • They have a fantastic title/headline
  • They use long form, in-depth content, but written in a way that breaks the monotony of block content
  • They listen to their audience through the feedback and comments. This will help them with new ideas

Finally, content should never be boring if you want to attract traffic. Infuse emotion into your content and tone. This does not mean generously using the exclamation points and superlatives. Be more creative than that by understanding who your audience is, what they are looking for, and what they should know.