How the Subject of Your Email Will Get You in Trouble


Will the emails you send delight the recipient, or will they be deleted? What shows up in the subject line can make all the difference.

When you invest time, talent and finances in developing a carefully devised marketing plan, you count on a healthy return. It is essential that the words in the subject lines of your emails work for you, not against you.

Here are a handful of suggestions to help your offers receive the consideration your hard work deserves.

1. Don’t do this anymore!!!!!!!!!!!!

Excitement about your product or service is a wonderful thing. Using a series of exclamation points to express your excitement? Not so much. Don’t try so hard. It makes your email look more like a note passed during your seventh grade Social Studies class than important information you your clients can use to be more successful.

2. A tired line won’t get you a date or make your reader open your message.

Using slang or pick-up-type sales lines in your subject line is just cray-cray. Wouldn’t you show up for a business meeting dressed for success? Shouldn’t your message arrive addressed for success? Your subject line should create a positive first impression.

3. “Re” is not just a sound between do and mi; in your subject line, it may stand between your email being read or hitting a sour note.

People are wary of email senders who use “re:” in the subject line to try to trick them into thinking an email is part of an ongoing conversation. They are too savvy to fall for that, and they don’t necessarily trust businesses that underestimate them.

4. Promises. Promises. “Guarantee” will turn off your clients or customers almost as much as “Pinkie Swear.”

Let them read what you have to offer. Inform them, educate them, inspire and encourage them. That’s your job. That’s your goal. They don’t need or want a guarantee before they understand why they need you. Get them inside your message. And then, be sure you fulfill any promise you make.

5. Your going too need to bee sure to check your spelling punctuation and grammar.

That first impression we talked about in the second suggestion will be irreparably damaged if your subject line reads like it is just screaming for some heavy red pencil work. Your email will earn an immediate “D” for Delete.

Knowing what not to do in a subject line will take you one step closer to showing your prospect what you can do for them.

Avoiding the Dreaded Spam Folder Once and For All

According to Entrepreneur Magazine, the average person receives 121 emails a day. The Direct Marketing Association says the ROI on email marketing is 4300% percent. Emails can let consumers know what you have to offer and encourage them to purchase.

Your emails can educate, inform, encourage and convert prospects into customers. That’s the good news. The not so good news is – many of the emails you send will never reach their intended recipients.

In 2015, 20-25% of all business emails in the United States went straight to spam folders. That is a higher percentage than 2014; it is very likely the percentage will continue to grow through 2016.

People are tired of unsolicited and misleading emails. They delete them, complain about them, and avoid dealing with the companies that send them. Complaints lead to the development and usage of increasingly more efficient spam filters.

So, how do you make sure your carefully crafted messages get through to the people you want to reach?

Here are some of the most important Do’s and Dont’s!

Avoid the following:

  1. WHAT DOES THIS MESSAGE HAVE IN COMMON WITH THE FAVORITE CANNED MEAT PRODUCT OF HAWAII? You’ve got it! Spam. Sentences in all caps are perceived as yelling. Would open the door to a salesperson whose every word was in decibels that hurt your ears? Most likely not. And spam filters are going to send emails that are full of caps straight to Never Never Land, a/k/a the spam folder.
  2. I can’t use all caps, but see my enthusiasm about saving you $$$$$!!!! Too many exclamation points and other punctuation marks are going to tank your message. Even if your email is full of great value, and something to be that excited about, it is never going to make it to the inbox.
  3. “Dear Friend, your last chance for guaranteed weight loss program. Free sample.” These words and phrases guarantee the fast track to the spam folder. These can also change over time. It is a good idea to stay up to date with the words that are the “flavor of the day” and avoid them.
  4. Attached you will find… If you are sending emails to new contacts, it is very likely that those containing an attachment, or even the word “attachment” in the subject line, will end up in the spam folder. Some real spam emails use attachments as a Trojan horse to enter a computer and cause damage. If you are sending an attachment to a regular customer, it should go through.
  5. Too many different colors and fonts in your email. Our advice? K.I.S.S. Keep It Successfully Simple. Some color and/or a different font for emphasis can be eye catching. Just don’t over do it.
  6. Make sure you use graphics judiciously. Emails with only a graphic, and no copy in the body, will go straight to the spam folder.
  7. Don’t keep knocking indefinitely on doors that don’t open. If you are unsuccessful in obtaining a response after 4 or 5 emails, stop.

Now that we’ve shared some of the most important things to avoid when you create your emails, let’s look at some ideas to help you make it much more likely your emails will avoid the spam folder and be read by the customer.

Try these suggestions:


  1. Place a link in the body of the email instead of using an attachment.
  2. Take a quick trip through your own “Spam” folder for patterns to avoid in the emails you send.
  3. Personalize the messages you send.
  4. Don’t keep knocking indefinitely on doors that don’t open. If you are unsuccessful in obtaining a response after 4 or 5 emails, stop.
  5. Offer valuable content in your emails. Short newsletters, coupons, reviews, etc. will help make your emails the ones people will want to open.
  6. Make it easy for customers to unsubscribe from your emails. What? The email finally got opened and we are going to make it easy for them to leave? The truth is, it is better for them to leave than to continue to receive emails they send to spam themselves, or delete without opening.
  7. Make sure what you promise in the subject line is what you deliver in the body of your email.

The Top Authoritative Words That Wins On Social Media


Boring. How often do you hear this word? Did you know that there are three types of boredom, and they all have something to do with not being able to hold a person’s attention? A boring vocabulary is the complete opposite of power words. Power words are authoritative, compelling, and have the ability to engage an audience and get them to act or respond.

Do you have a nonprofit organization? Are you dying to have more subscribers, followers, and friends? Then, you need to harness the use of power words. It is a science – the science of effective communications and the psychology of writing headlines and excellent copy.

With a skill at using power words, you can make a difference.

Here are 30 of the most powerful words you can write or say that will inspire and draw more people to your cause.

They are:

  1. You
  2. Now
  3. Proven
  4. Exclusive
  5. Free
  6. Easy
  7. Hurry
  8. Power
  9. Bonus
  10. Create
  11. Discover
  12. Inspire
  13. Imagine
  14. Increase
  15. Learn
  16. Try
  17. Results
  18. Promote
  19. Improvement
  20. Announcing
  21. Challenge
  22. Revolutionary
  23. Remarkable
  24. Sensational
  25. Join
  26. Become a Member
  27. Click
  28. How To
  29. Tell Us
  30. Donate

Using these words in your content will add an element of persuasion and clarity. Most of them are among the oldest words in the English language. They are simple, widely known, recognized, used, and they pack a power punch of a message.

Billions of dollars and millions of social media Shares have been generated by these words. They can lead to a conversion rate increase of over 100%. They are known to elicit positive reaction and emotion from its readers and audience.

Powerful words will wake up your audience. They will drive behavior, but you have to use them properly. Abusing these words by using them ALL THE TIME is wrong. It’s persuasion of the worst kind.

To use power words, you need to know your audience, know what they want and phrase your content in a way that is appealing to them.

If you plan on writing content, you can pick a few juicy power words and place them intelligently in the following places:

  • In the Title
  • In your social headlines
  • In your subject/topic line
  • In the first and the last paragraphs
  • In your comments section
  • In your Call To Action

Done with taste and restraint, power words will have an incredible impact on your social media accounts. You will be able to touch your audience and get them to act.

30 Commanding Words that Rock Social Media

Power of Words

In 2009, the Global Language Monitor pegged the English language as having breached 1 million words and by 2014, there were over 1.025 words in the English dictionary. The millionth word? Well, of course, it had to be related to the Internet, and it was “Web 2.0.”

The average native English speaker has a vocabulary of fewer than 5,000 words and weeding out most words, and one can come up with 30 powerful words that can pull emotions and reactions so much so that readers will feel compelled to take action. This is what engaging a reader is all about and one of the reasons why social media has become so popular. Social media is a reflection of life, and the more powerful your words are, the higher your chances of getting support for your cause from people you never met or may never meet.

The use of words has been honed to a science, and this has tremendously helped those in the business of copywriting, writing, marketing, and sales. Power words can inspire, change moods and motivation. Power words can affect the way your business grows and combining power words with social media combines a powerhouse combination that is unbeatable.

Today’s most relevant power words can be categorized into personal power words, success power words, and action power words. They work both online and offline.

Personal Power Words have to do with one’s growth, and they are:

  • Now
  • You
  • Imagine
  • Inspires
  • Create
  • Discover
  • Learn
  • Challenge
  • Improvement

Success Power Words all have to do with building your business and endeavors. These words are:

  • How To
  • Promote
  • Results
  • Remarkable
  • Sensational
  • Increase
  • Proven

Action Power Words are great for getting people to do something for you, your nonprofit organization, or cause. These words are:

  • Exclusive
  • Power
  • Try
  • Free
  • Bonus
  • Click
  • Announcing
  • Revolutionary
  • Tell Us
  • Hurry
  • Easy
  • Join
  • Donate
  • Become a Member

The Reasons Why Using Power Words Makes Sense

With so much going on online, grabbing and retaining the attention of your reader, visitor, or subscriber has to happen in seconds. Therefore, you need to use simple words that capture their attention and hold it long enough for them to want to follow it up with an action such as sharing, donating, subscribing, or bookmarking.

By using a word like “revolutionary,” you can bet that people will want to know what is “revolutionary” especially if it will get them ahead of their competition or give them the inside track so they can boast about “knowing about it first.” That’s right; power words can increase conversion rates by as much as 103%!

When power words were tested by renowned social psychologist Ellen Langer, she revealed that saying she was “in a rush” made people step aside and give way compared to when she used the words, “May I?”

Using power words though is an art. You can’t just toss them into your post and wait for the numbers to increase. There are ways to use them, and if you go about using it in the wrong way, you end up abusing the words and doing damage to your reputation. It’s what Frank Luntz once said in his book “Words That Work: It’s Not What You Say, It’s What People Hear.” In this book, he basically stated that effective communications have to be in the proper context, or it becomes destructive.

Thus, know your audience before picking your power words. Then, know where to use them, so they stand out.

Power words are most effective in:

  • Titles
  • Headlines
  • Subject lines
  • First paragraph and last paragraph
  • Comments
  • Call to Action

Finally, avoid the temptation to abuse power words by using them too often because they will screen out the attention of your audience and make them feel they are being intimidated or annoyed.

Power words communicate in the most effective way possible, but power words can also corrupt so be careful and temper its use, so your efforts do not go to waste.