5 Top Email Marketing Tips for Nonprofit Organizations

email-marketingEmail marketing is a very effective tool when used correctly. It can expand reach and engagement with clients and help build support for various causes or products that may be of interest or value. There are many things to look for when building an effective email marketing campaign. The following is a short guide to five important email-marketing tips for non-profit organizations.

1. Make your email easy to read.

People can be very busy in this day and age. In the midst of it, they will check text messages, social networks, and email a little less often. In the hustle and bustle, individuals have little time to focus on information that comes to their inbox. When an email is opened, it should be simple and easy to read. By wisely using word choices and fonts, the reader should be able to easily identify that main part of your message with a very quick scan of the email. Make your headlines clear with its benefits highlighted.

2. Have a clear call-to-action component within the email.

Once you construct a clear and straightforward email, do not forget to insert a call-to-action. Make the message clear as to what the next step is going to be. Your message should be compelling enough for individuals to feel a need to follow up through the call to action. If the message is not clear and the call to action is not easily found, your email will be ineffective.

3. Send emails often but don’t spam.

Many email marketers fear angering subscribers by sending too many emails. If you’re spacing out your content and sending content that is insightful, helpful and truly valuable, your target audience will not only love it but pass it on. If someone unsubscribes after the first message, they were likely not your target audience in the first place. Always make sure that your messages are interesting and connect with the reader. Steer clear of boring messages that drag on saying absolutely nothing at all. People want to help sound organizations reach their goals and if you provide good information, they’ll jump on board. Focus on creating meaningful conversations and building solid relationships with your clients instead of bombarding them with a sales pitch all of the time.

4. Create text versions to replace your images.

It is very important to use an alternative test with your email images. Sometimes there are times when pictures will not load in the email, or when an email subscriber may not have that capability. Other services may need the client to initiate the showing of images before they download. Whatever the case may be, the alternate text will take the place of the picture. Encourage the user to enable images or encourage the call to action.

5. Links, links, links…and images too!

Providing strategic text and image links is very important within an email. Links and images draw the attention of the reader and make them click, click, click. Text links can lead to a call to action or a related website. Image links can also reinforce the same. This will make your email much more effective.

5 Top Social Media Marketing Tips for Non-Profit Companies


With social media taking the Internet by storm, it is easier for non-profit organizations to utilize the sites and their capabilities. Facebook and Twitter are two of the many social media groups that business owners use to market their products and/or services. This is also a great way to advertise without all of the expenses. Below you will find five tips for marketing on a social media site.

1. Know what your communication strategy is or will be.

This will be based on how you will connect the organization’s social media with the website or blog associated with the organization, as well as how are you going to market different promotions that may be on the actual website or blog to the social media site.

2. The organization’s goals in communications should be clear.

You will want to remember to:
a. Engage the community.
b. Retain followers.
c. Acquire new followers.
d. Generate an awareness for the non-profit organization.

3. Get to know who your target audience will be, which can be determined by looking at demographic data and information of the members or customers of your organization.

There is a program that you can use to connect each of your profiles. The program will then determine the demographics of your audiences to make marketing a little bit easier. You can find the program here: Sprout Media.

4. Choose the right social media networks and create a content strategy.

Using a few social media sites to promote your non-profit organization may be more efficient than trying to use many sites at one time. This will allow you to focus on your target audience. To determine what type of content you will be sharing with your audience, always engage your followers and potential new followers. Determine what type of things you want to share. This could be customer ratings or highlights of the business. Also remember that using images or short videos is another great way to attract attention to the non-profit organization. Not every post will need a link; however, this is a great way to drive traffic to the main webpage or blog. Also remember that you won’t want to post so often that you overtake someone’s social media page with marketing information, but you want to post enough to keep the organization fresh in everyone’s mind.

5. Respond to posts, comments, or questions promptly.

Even though there is limited time for non-profit organizations to spend on social media, it is important to respond to your followers, as this cultivates a connection to the non-profit organization and lets the followers know they are being heard. Responding to a comment or question does not need to be formal on social media. However, you want to ensure that you answer any questions or concerns to the best of your ability in the allotted space that is provided to the organization.

5 Top Web Marketing Tips for Nonprofits

It is always a great idea to have a marketing strategy for your nonprofit organization. Many do not see the value of having one, but marketing for a nonprofit should be similar to a business. While your goals may differ, the same methods are still used to gain support and funding for your organization. Marketing is also seen as very costly, which is a reason why some nonprofit organizations steer clear of it. However, there are several low-cost options that can be used to effectively use web marketing without emptying your entire budget.

Here are five low-cost marketing strategies and tips that can help increase your exposure through web marketing:

1. Create an incredible and memorable site.

First and foremost, develop a fully functional website that represents your organization. If you are serious about your organization, then you want to make sure you have a professional website. While there is nothing wrong with a do-it-yourself website with free hosting, it is not advisable for a serious endeavor. It is better if your website does not include words at the bottom such as “This is an XYZ (free web host) website.”

Also, no matter how small or big your website is, an aesthetically pleasing design and royalty-free photography will give a great impression and bolster trust in your website visitors. You can always make a very small nonprofit organization look magnified with a professionally designed website.

2. Blog often.

Just like having a nice website is important, so is having an updated blog. A blog will allow you to post new and up-to-date happenings within your nonprofit, relevant feature stories, press releases and more. By having this item, you will keep your visitors interested, improve the stickiness of your website, and encourage your content to be shared on social media and elsewhere. Do some research into your demographic of customers to find out their philanthropic interests, as well as how your organization can assist and motivate them to get involved in your organization. Highlight all the incredible things your organization is doing in the community and how you are working hard to accomplish your mission. Provide useful and applicable information that will keep them coming back for more. Blog often, at least once a day. More is always better! This will bump up your information in search engines and make your material easier to find across the web.

3. Develop simple, sleek, and consistent branding for your organization.

Many times nonprofit organizations will not put a lot of thought into branding. First, nail down a very simple logo that is memorable and attractive, but not too complex. From there, develop a list of what you want the organization to be about, such as quality service, excellent results, etc. Determine who you are and what sets you apart from other nonprofit organizations with similar goals. From there, make sure that all of your website, letterheads, signage, and so on are all branded with the same logo and communicate the same language and ideas. It is important to be focused because individuals will not trust brands that seem to be all over the place, without a consistent idea, vision or plan.

4. Become active on social media.

Social media has become a force to reckon with these days and must be a part of the marketing toolkit of every business and organization. In any marketing strategy, it is important to go where the people are. The majority of individuals you are looking for tend to frequent major social platforms such as Facebook, Twitter, YouTube, or Instagram. To simply neglect social media can be detrimental to your organization. Individuals want to know that you can relate to and reach them, and are relevant. If you seem like a dinosaur company, your support will be minimal. Create engaging content. This will capture the interest of your target group.

5. Don’t forget about your opt-in.

Create an email opt-in at the top right side of your website page. Ultimately, when you transmit content through social media, you want to send clients to your website through links, with the opportunity to capture their email through an opt-in form. If you offer something for free, in exchange for email, you may have a higher rate of opt-ins. This is important is because you do not want your organization to be fully dependent on a social network. If that social network disappears, starts charging outrageously, or kicks you off for some reason, you will have collected value email addresses so that you are able to smoothly continue your relationship with your clients. Email them often with useful information.

16 Must-Know Stats About Online Fundraising and Social Media

16 Must Know Stats About Online Fundraising and Social Media Square
It’s true that social media is in transition. Facebook Reach is at an all time low. Instagram has a new algorithm. Twitter is in flux. And the next Big Thing in social media 💯 Snapchat 😍 is baffling to many seasoned social media managers. But digital and mobile app payments are coming. The global internet population is set to triple in the next four years. The Internet of Things will transform our world. And email ROI and online giving is up, up, up! In reality, the peak years of email, online fundraising, and social media are ahead of us and the next decade will astound us all.

1. Nearly one in three (31.5%) people worldwide donated to charity in 2015 and one in four (24%) volunteered.


Source: CAF World Giving Index 2015

2. By 2018, the global population of social media users is projected to grow to 2.44 billion, or 33% of the world population.

global social media audience

Source: TrackMaven

3. Total giving is expected to grow 4.1% in 2016 and 4.3% in 2017. The vast majority of the giving will be done by individuals.

total giving growth

Source: The Philanthropy Outlook

4. Matures donate $683 annually. Boomers $478. Gen Xers $465. And Millennials $238.

how much different generations give to charity

Source: Abila

5. Donors 40-59 years old are now the most likely to give online.


Source: Dunham+Company

6. Millennials most inspired to give by social media. Gen X and Baby Boomers by email.Prediction: Gen Z will prefer mobile apps.

2016 Global Giving Trends SMALL

Source: Global NGO Online Technology Report

7. 95% of NGOs worldwide have a Facebook Page. 83% have a Twitter Profile. 40% are active on Instagram.

Social Media Used By NGOs Worldwide SMALL

Source: Global NGO Online Technology Report

8. Internet users have an average of 5.5 social media accounts. They are regularly active on 2.8 of those accounts.

number of accounts worldwide

Source: Global Web Index

9. 18% of all online donations come from mobile device users.

mobile giving stats

Source: CDW

10. On average, your followers should grow 23% annually on both Facebook and Twitter.

global social media growth

Source: TrackMaven

11. Short videos, short online articles, and short emails keep donors the most engaged, informed, and inspired to give.

inspired giving engagement

Source: Abila

12. For every 1,000 fundraising emails delivered, a nonprofit raises $44.

Email Revenue

Source: M+R Benchmarks Study

13. For Every 1,000 email subscribers, nonprofits have 355 Facebook follower, 132 Twitter followers, and 19 Instagram followers.

For every 1,000 email subscribers

Source: M+R Benchmarks Study

14. 11% of all online giving occurs over the last three days of the year.

December Giving

Source: Network for Good

15. Given the opportunity, 48% of American adults would make donations within a mobile app.

Cone Communications Mobile App

Source: Cone Communications

16. 42% of nonprofits use WordPress as the Content Management System for their website.

wordpress nonprofits 2

Source: npENGAGE

Article Source: http://www.nptechforgood.com/2016/05/13/16-must-know-stats-about-online-fundraising-and-social-media/