4 Critical Tips on Email Marketing and Landing Pages

E-mail Marketing signEmail marketing to get more traffic to your landing pages is still effective. According to Campaign Monitor when done right, email marketing can bring $38 for every advertising dollar you spend and an ROI of 3800%!

If you compare email marketing to social media, hands down email marketing will win! In the first place, social media marketing is so competitive and kinda messy. You get better control using email marketing and a quick direct line to your market.

Here are 4 tips on how to turn your email marketing efforts into a successful campaign that will draw in higher traffic and potentially better sales!

Tip #1 Do consider email marketing automation but be very discerning with your choice of automation tool.

Email marketing automation works and can even get you results such as 150% higher click rate and 451% increase in qualified leads. These kinds of tools are used by more than 40% of top companies across the globe – with tremendous results. Just look at what email marketing automation can do for you:

  • Improve customer retention
  • Assist with your social media marketing efforts
  • Boost traffic to landing pages
  • Increase revenues

Tip #2 Segment your products and messages with email marketing. Most companies have more than one message or product to relay to their market. With emails, you can focus on specific items, highlight their advantages, and target the right kind of leads. With analytics, you will be in an excellent position to know what kind of email to send to your network which means your analytics, automation, and emails should all be coordinated.

Tip #3 Subscribers come and go. Don’t dismay and know how to use it to your advantage. When a person subscribes, it shows interest in what you have to show and say. When a person unsubscribes, it only means this person has figured out that he or she does not need the information or product you are marketing. Great! This allows you to hone in and fine-tune your target market, assess your marketing and emails, and improve on your campaigns.

Tip #4 Long subject lines are okay and even better in some instances. The traditional train of thought is “short is better” based on memory retention and available space. However, research from Return Path shows that while the average subject line length is 41 to 50 characters, the subject lines that are personalized with 61 to 70 characters garnered the highest read rate!

Take these tips and work them into your email marketing campaign for higher traffic to your landing pages.




3 New Tricks to Improve Traffic to Your Landing Pages Using Social Media

Facebook, Twitter, Linkedin IconsLast year Twitter made an announcement that users were able to increase engagement by 208% through ad improvements and autoplay videos. Additionally, the company confirmed that the cost per engagement dropped by 56% from the previous year!

If you are in business and actively using the Internet then you should know that Twitter has been extremely popular. Businesses and individuals have been using it to reach out to others and generate conversions while improving brand recognition.

And it’s not just Twitter, other social media platforms have had their share of impressive successes in drawing more traffic to landing pages.

  • A European watch company was able to get Instagram followers to re-post his discount coupon and improve sales by over 200%!
  • Fashion brand Chanel launched a campaign #newchanel5, got a major blogger to endorse the product, and pulled an additional 8 million Likes from its original one million!
  • Hundreds of new YouTubers encourage followers to suggest videos to review which improves their network by thousands and draws Internet users to visit their websites

The beauty of social media is that using it is easy, goals are achievable, it has great visability, and has become the norm for most consumers.

The key to using social media to drive traffic to your landing pages is creating a campaign that is focused, well-planned, and engaging. Here are just three tricks you can use for that campaign:

Trick #1 Offer Social Media Authorization

One reason users hesitate clicking on a post that will take them to a landing page is the process it will take to get there. Signup forms and logins that are complicated or even take a fraction of a second longer than the user is willing to waste will be a major turn off. Give them the easy option of social media authorization which allows them to use their social media credentials (Facebook, Twitter, Instagram) to sign in.

Trick #2 Diligently Work on a Social Media Campaign

It’s quick and easy to post on social media but if your posts are confusing, untargeted, or boring, you will not get more traffic to your landing pages. Do not be random with your posts. Have a plan. Your plan must have the following:

  • An objective – what do you want to achieve, how many new visitors, organic clicks, and conversions
  • Target – should be specific (age, gender, interests)
  • Good monitoring and analytics tools
  • Time frame – it helps to put pressure plus staying on the same campaign will eventually bore all users and cause them to tune out

Trick #3 Make sure your landing page is social media friendly

You can generate traffic to your landing pages in more ways than just having a social media campaign. By making your landing pages social media friendly, you can place a numeric value on the popularity of your page using social network widgets.

When people on your landing pages click on these widgets to Like your page, it be seen by that person’s network who just may decide to take a peek at your page.




How to Use Content to Make Your Website Visible to Millions

Not long ago, many thought that posting content – any content – would be sufficient to bring in traffic. This strategy actually worked for a while until users became more discerning and picky. Now, Internet users will read content that they see as relevant to their search, easy-to-understand, and fresh, not a rehash of old content.

Content Should Inform

One of the keys to grabbing the attention of your readers is to put the important information first but only after a powerful introduction that informs the reader immediately what the content is about.

In today’s fast-paced world, Internet users are trained to search for information using keywords. In the same manner, when they read content, their focus is to find the keywords that they believe will lead them to a successful search.  Thus, how you incorporate keywords into your content has a direct bearing on its appeal to your audience unless you make it a habit of using keywords randomly and without proper context.

Content Should be Organic

One way to create organic content is by doing research and analyzing trends, news, and coming up with ideas and slants on relevant topics. Never copy and paste content; instead share it and give the writer or website due respect. The beauty of this kind of attitude is that it will:

  • Improve your content
  • Lend greater credibility to your content
  • Get you noticed by the originator of the content who may decide to thank you or endorse you or your product

Content Should Be Authentic but Also Fun

While not all topics can be written in a fun way, it is possible to lighten the content load by using clear and concise words that most people can understand. Studies show that the best way to reach the widest audience is by writing Grade 8 level and avoiding acronyms. When you can’t get away from serious topics, you can also incorporate examples or stories to break the monotony of the content.

 Content Should Never Be Random: Use Analytics

Sure, it’s easy to write content – anyone can do that but to attract millions, you need content that will go viral. Studies show there are a few common traits of viral content:

  • They have a fantastic title/headline
  • They use long form, in-depth content, but written in a way that breaks the monotony of block content
  • They listen to their audience through the feedback and comments. This will help them with new ideas

Finally, content should never be boring if you want to attract traffic. Infuse emotion into your content and tone. This does not mean generously using the exclamation points and superlatives. Be more creative than that by understanding who your audience is, what they are looking for, and what they should know.




Importance & Growing Value of Content Writing in 2017

Man writing contentIn 2000, about 48% of Americans did NOT use the Internet. Fast forward to 2016 and this percentage has dropped, not unexpectedly, to 13% who still prefer traditional media rather than digital ways. The rest of the population which taps into the Internet do so for these reasons:

  • Information
  • Entertainment
  • Networking

More importantly, the content found on the Internet are guaranteed to deliver at least one of the following moments to users:

  1. Inspiration
  2. Updated information and fresh ideas
  3. Comfort
  4. Connection
  5. Answers
  6. Relaxation and “Feel Good” moments
  7. Socialization

No All Content is Equal

With the tons of information and content found on the Internet, quality has become the primary in attracting users. Poorly crafted content will quickly get dismissed and relegated to being blocked either intentionally or mentally. Moreover, word will quickly pass to other users to avoid that particular site as having nothing significant to offer.

Content is needed to attract readers, viewers, business clients, prospects, relationships, subscribers, fans, fame, and fortune.

How Great Content Works

In a nutshell, the higher the quality of content writing done, the following are examples of what can potentially happen with great content:

  • Infopreneur Peng Joob went from having a student loan debt of $53,000 and a $300 monthly wage to earning $10,000 from writing guides on different niches on gaming to investing
  • Bloggers like Huffington Post, PC Mech, Coolest Gadgets, Car Advice, and Perez Hilton earn thousands monthly (anywhere from $16,000 to $2.3 million) mainly because they have a strong following which prompts advertisers to spend to be visible on their blog
  • According to the YouTube Calculator, a YouTuber who can generate 900 views can earn $84 monthly, while a video with 30,000 views can earn over $2,100 monthly
  • Great content can also make a person famous worldwide and this has been done countless times. A few examples include singer Justin Bieber, YouTuber PewDiePie, and writer Robert Lewis May who wrote a story in 1939 about a red-nosed reindeer which eventually became the Christmas song everyone loves

If content connects with its reader or viewer, then it is excellent content. This means the content is able to do several things at the same time.

  1. Defines the Brand or Product – People will stop shopping around if you can draw them in with your content and decide to do business with you or follow you
  2. Improve your ranking on search engines – High quality content is equal to value which search engines need to stay relevant and in demand
  3. Proves you care about your readers, viewers, and subscribers because you listen and pay attention to their feedback, reviews and respond accordingly
  4. Expand your network

Based on the predictions last year about content writing in 2017, the following trends are now evident. First, content must be worked on diligently with more attention to value, quality of content, and length. Compared to previous years, content is getting longer without subjecting its audience to repetitive content. Two, social media will continue to dominate in driving traffic to content. Finally, there is now more collaboration, personal branding, and networking with content because it improve efficiency, influence, and engagement.