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How the Subject of Your Email Will Get You in Trouble

March 27, 2016 / /
Will the emails you send delight the recipient, or will they be deleted? What shows up in the subject line can make all the difference. When you invest time, talent and finances in developing a carefully devised marketing plan, you count on a healthy return. It is essential that the
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email marketing

Avoiding the Dreaded Spam Folder Once and For All

March 25, 2016 / /
According to Entrepreneur Magazine, the average person receives 121 emails a day. The Direct Marketing Association says the ROI on email marketing is 4300% percent. Emails can let consumers know what you have to offer and encourage them to purchase. Your emails can educate, inform, encourage and convert prospects into
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The Top Authoritative Words That Wins On Social Media

February 14, 2016 / /
Boring. How often do you hear this word? Did you know that there are three types of boredom, and they all have something to do with not being able to hold a person’s attention? A boring vocabulary is the complete opposite of power words. Power words are authoritative, compelling, and
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30 Commanding Words that Rock Social Media

February 10, 2016 / /
In 2009, the Global Language Monitor pegged the English language as having breached 1 million words and by 2014, there were over 1.025 words in the English dictionary. The millionth word? Well, of course, it had to be related to the Internet, and it was “Web 2.0.” The average native
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30 Potent Words That Rule On Social Media

February 8, 2016 / /
Words can either be glazed over or stir readers into reacting either through emotion or action. Power words are the words that cause reactions because they take the readers in and engage them. The longer a reader focuses on your message, the more likely he or she will invest in
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Pesky Interstitial Ads: Gone For Good & What You Can Now Do For Your Mobile App Ads

January 18, 2016 /
Google has been giving out warning about abusing the ad machinery with interstitial ads and hopefully you have been listening. For those still unaware, Google has released a new update on their algorithm that affects mobile app ads and other interstitial ads that have been annoying Internet users. There have
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