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LATEST DIGITAL MARKETING
NEWS & TRENDS

Looking for the latest news and trends in digital marketing?
Browse through our blog to discover helpful digital marketing resources to help grow your business.

Google Chrome Favors HTML5 over Flash Web Ads

Last month Google began blocking web ads using Adobe Flash, favoring HTML5 ads instead. Their objective has been to improve user experience with faster load times and less battery consumption. Apple did this as well on their non-desktop devices for the same reasons. Now, if a user wants to see
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Google’s Panda 4.2 Explained

On July, 18th, Google released Panda 4.2, their latest Panda algorithm update, and though some company sites haven’t felt the impact of this update, there are reasons to be informed of this change in regards to the future of your company. This Google update is made to resist web spam
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Apple and Google updates to affect SEO

In recent years, several top startup businesses have chosen to start with mobile and create and app exclusive experience. Though, some of these businesses have found success with a mobile focus, such as Uber and Hotel Tonight, they are also excluding themselves from the opportunities offered by SEO. Consequently, pages
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Google Updates the Local Pack and strategic SEO becomes even more significant

It is now more difficult for businesses to be listed in the top local search results on Google because of a recent update which has decreased the “local pack,” the number of business listings that are shown in organic search results. Google has updated the search results you see in
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The Technological Evolutions that Marketing Departments need to be Aware of

    As technology continues to change the way marketing departments operate and how digital marketing is used, a number of marketers typically working in small businesses fail to recognize how fast technology is evolving and this could be one of the reasons they may find it difficult to keep
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The Combination of Creativity and Technology in Marketing Today

The business of marketing continues to make crucial shifts, as we rely more on our technological devices like mobiles, tablets, and laptops. Today, the focus has become to create campaigns that effectively translate digitally through social media, advertising, and e-commerce. The goal is to provide real-time conversations between brands and
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