7 Important Lessons to Take To Heart for High Quality Content in Social Media

Person typing a blogIf there is just one lesson to remember when managing a social media account, it is that content is most important. The most elaborately designed social media page will be significant only on first impact then will quickly lose its wow factor. Sustaining interest will require fresh, exciting, and valuable content, not just for your followers, but also in your ranking.

Most audiences will check out a social media website out of curiosity and with a certain level of expectation. Most, if not all audiences, will expect interesting content worthy of their time. Did you know that in this “fast-food mindset” Internet users have, you have but a few seconds to engage the viewer?

You will need catchy content titles that don’t look like titles seen multiple times on the search engines? You will also need content that makes sense, delivers value, and designed to make the audience feel like they did not waste their time. If they liked what they saw or read, chances are high they will tag, subscribe, buy, or follow you.

Plus, your social media account will have a higher percentage of being discovered by a larger audience!

The second rule of content on social media is the need to mix up your content. Aside from posting a variety of topics, look to have a mix of videos, photos, images, and written information. Written information should not look encyclopedic – meaning one huge blob of content. You should break your piece into digestible paragraphs peppered with a few bullet points, images, charts, or videos. Be creative!

Next rule is to “Stay on Point.” Avoid going off topic. If your website is about cameras and photography, keep all content related to this niche. Confusing content will not help build your brand.

The fourth rule is to be honest. If you use research (which you should definitely do!), don’t make up the data and get your information from reliable sources. There are hundreds of bogus so-called experts willing to do anything to gain popularity.  Also important is the need to keep your content clean of nasty tricks to deceive your audience or try to gain SEO ranking. Getting tagged as a spammer, spinner, or a writer who uses invisible text and automation is going to damage your reputation for a long time.

Check for errors in your content. This is rule number 5. You lose credibility with grammatical errors, misspelled words, or annotation missteps.

Rule number 6 is to focus on evergreen content. This is content that does not grow stale such as How To and instructional content. Evergreen content has several advantages if you know how to tap this powerful tool:

  • It helps boost keyword ranking
  • Draws in traffic
  • Encourages sharing on social media

And it has great potential to go viral and help you promote your image as an expert in your field.

Finally, your social media account will take a life of its own if your content is usable. People want information that will either entertain or improve their lives. If you can consistently post usable content, you will achieve what most people can only dream about – being able to make a difference in other people’s lives.

 




Creating SEO Dense Content to Stay SEO-Relevant in 2017

Content density is one of the tools used to measure the percentage of content against the page size. In simpler terms, it means providing information as succinctly and as clearly as possible without the fluff and unnecessary words. Pages with higher content density rank higher because “shorter is indeed sweeter” and deemed more valuable.

In 2017, content density is expected to be significantly more important for several reasons:

One, there is so much content in the Internet that there is a need to find content that does not consume so much time to read or watch. Based on data collated by GWAVA, an expert in security and the archiving of e-communications, from 2011 to 2016, Internet use has grown by 60% or from 2 billion to 3.4 billion! Every minute, the Internet grows in content in unbelievable ways:

  • Over 350,000 Tweets every minute
  • 400 hours of new video
  • 5 million Instagram posts
  • Over 4 million Facebook posts
  • More than 4 billion Google searches

And this happens in just 60 seconds every day and does not include new blogs, articles, podcasts, and news bulletins. Thus, the world is under extreme pressure from information overload. Unfortunately, the majority of this content is shared. According to Statista, 70% of US Internet users share content they read online. Focusing on content density will mean compressing data in a more effective way – which is a factor that has become highly favorable with SEO engines and users.

Two, there is a trend towards higher content usability. We live in a “fast food world” where many people want it – and want it fast! Going over content that endlessly glosses over facts and data or makes use of creative and flowery descriptions will cause many readers to drop the content in favor of something that promises more value for one’s time. Truly there is a market for readers who want the poetry and rhythm but many prefer it to be short and to the point.

Three, content density improves SEO because it makes it easier for search engine robots to crawl your site and rank better content higher. This means a greater chance of being found among the millions of content being posted daily. In addition, longer content tends to take longer to load and this causes users to drop it in favor of something else.

Finally, the most important reason why content density takes center stage in 2017 is because it discourages keyword stuffing, unethical SEO practices, and negative user experience. Thus, it can only be good to focus on making your content conform to maximum user experience – because you avoid wasting users’ time which is one great way to boost your subscription base and customer base.

 




How Your SEO Campaign Can Improve with Accelerated Mobile Pages

Picture of Mobile phoneIn 2015, a new open source protocol was introduced called the Accelerated Mobile Pages (AMP) aimed at faster loading of mobile content across different platforms.  Step back in time to 2015 and you will see that in 2015 about 64% of Americans began to rely on their mobile gadgets to access online services and information.  However, about 48% of those who used their mobile devices to access the Internet admitted to having to shut off their phone because of the high cost of maintaining the Internet service. One reason for the high cost was the slow loading process.

Based on several studies on e-commerce, a website could potentially lose $2.5 million in sales for every second of loading delay while for every second of improvement in loading there is a 2% conversion increase and lower bounce rates.  As for SEO, AMP indirectly improved performance in terms of ranking.

When AMP was launched, expectations were high but a month later, there were complaints of technical glitches. These glitches were addressed in 2016 and viola! Something amazing has happened and is expected to blossom even more in 2017. Just look at what AMPs were able to do:

  • AMP listings have spread to organic mobile results
  • 53% of Internet users will drop a site that fails to load fast enough
  • Some of the websites that have the AMP format include eBay, WordPress, Reddit, Pinterest, and Google
  • Gizmodo reports that 80% of their traffic coming from AMPs are visitors and they enjoy a 50% impression increase
  • Washington Post says that they have a 23% increase in returnees among mobile users – and they come back within a week
  • Traffic that comes from AMP pages spend an average of 10% more time compared to those from regular mobile pages

AMP will be able to improve your viewability rates, lead to better engagement, and result in higher eCPMs (effective cost per mile) compared to traffic from non-AMPs. And why not when AMPs can improve loading time by 4 times while using about 10% less bandwidth.

Also important is the fact that Google has made mobile search top in its indexing. A typical Internet user would be lost without a mobile device. In fact, the average user starts connecting on the mobile device within 5 minutes of a walk, as the go-to device when shopping, and to check on incoming notifications and emails.  This makes it impertinent for quick and efficient loads with mobile devices




User Experience Optimization Set To Bump SEO in 2017?

Question Mark on Mobile phoneLast February 2016, a contributing writer on Forbes.com wrote about how User Experience Optimization (UEO) will soon become just as important as Search Engine Optimization (SEO). In a nutshell, he predicted that the number of times you use a keyword would no longer matter as much as being able to deliver what the user needs help with.

In fact, the habits of Internet users have changed from writing down keywords in the search bar to asking very specific questions in the hopes of finding out what they need with minimum fuss and delay.

What is User Experience Optimization?

UEO is what happens after you click on a link anywhere in the Internet. Did you find what you were looking for? Did it load quickly and without lagging? Were you ultimately satisfied by the experience?

There are 3 factors to UEO:

  1. Clicks – Great content will suffer in ranking if its clicks are measured poorly. Websites that are able to build relationships with high authority sites will benefit tremendously because these high authority websites would contain links to your site.
  2. Consumptions – This refers to the quality of content, not the quantity
  3. Action – The user must feel compelled (voluntarily) to take action

The Bottom Line

The Internet has become the most competitive arena and is expected to grow even more challenging. Websites are being launched daily in the hundreds and there is probably not a single topic or industry left untouched.

The key to being successful in 2017 is being able to adjust to the rapid changes. For instance, did you know that today’s generation would rather work and pay with apps than stay on the web?

According to ComScore, engagement over desktop has flatlined while mobile use has skyrocketed to unprecedented heights. And on mobile, 56% of the time is spent on apps. The Millennials only use their desktops (if they have one at all) for studies or work but would opt for mobile device use whenever possible. This has led to a decline in search use in favor of apps which is why UEO is bumping SEO especially among the Gen Y users.

To get in touch with your market and grow, you need to start thinking about how you can develop an app or make your website more user friendly. You might also want to consider expanding to other platforms like Twitter, LinkedIn, Facebook, YouTube, and Instagram because these are the sites where many users go to for better quality content. To prove this: ask yourself, “When was the last time I got what I wanted from a Google search at first attempt?”