What Platforms You Should Focus on to Get Reviews

leather-1516000_1280A very quick answer to this question would be to use a platform that is popular and trending. However, doing so without considering other factors could be fatal to your efforts to solicit great reviews. How so? If the audience on a platform does not fit your market, then you have a problem. You may not get reviews and any reviews that happen to come your way accidentally may never be read by the people you want to reach.

Thus, it’s not good enough to go on Facebook because “everyone’s using it.” Studies show that while 1.18 billion touch base daily with Facebook, majority of these active users are from the 25 to 34 age bracket and 76% are female. Also, most of the traffic on Facebook happens between one and three in the afternoon on Thursdays and Fridays. Could it be because the young adults are planning their weekend activities? Moreover, only 42% of businesses find it relevant to be on Facebook – because it is where they can find their market.

Thus, choose a platform not just based on popularity but also on these factors:

  • Target market
  • Type of engagement you want to achieve: friendly, professional, on-the-go
  • Type of content
  • Competition – where are they and do you want to join the rat race or venture out on another platform
  • Your business goals and mission
  • Budget because it’s cheaper to be on a lesser-known platform than on Facebook especially if you want to place ads

In other words, there is a logical way of selecting the first platform to use and what platforms can follow as supporting avenues.

First, the platform should be dynamic. This means it is constantly being studied and upgraded to address the needs of your market.  According to Harvard Business Review, there are platforms that end up disrupting a business. Just think of Yahoo! whose value collapsed and became less relevant to the market compared to Google.

Second, when selecting your social media platform, understand the options well. For example, if you want to introduce a new product and get feedback, you might want to limit your choices to Facebook, Pinterest, and Instagram. If you want to promote a corporate brand and get feedback from professionals from your industry, LinkedIn would be the best option.

Finally, what platform appeals to you? It’s important that you trust and feel an affinity with the platform you will be working with. If you don’t believe in the platform, it does not make any sense to use it because you will feel forced to work with it. The only way around this is to hire an expert to use the platform for you with specific instructions to generate legitimate reviews.



How to Handle Negative Reviews

Negative reviews sound ominous but do you realize that bad reviews do not necessarily reflect the way you do business but can be used to improve your product/services? The fact is negative reviews are not that difficult to handle – but without a doubt, they have to be addressed. Here’s why:

  • Over 83% of consumers prefer to trust reviews than personal recommendations
  • If a consumer likes how he or she was treated, a review will be given willingly
  • Majority of buyers check reviews first before spending, however, if the reviews were posted over 3 months ago, buyers lose interest and consider the reviews irrelevant
  • Over 50% trust star ratings

First of all, never argue or challenge the person. Reviews are about emotions and feelings; personal experiences and negative reviews are often done impulsively or in anger or frustration. It would achieve nothing to start a debate. Do not take it personally. Learn to look at all reviews objectively.

  • Allow emotions to cool down but do make an effort to reply as graciously as possible.
  • Have standard replies to negative reviews such as “I am sorry to hear about your experience. Allow me to look into the incident and get back to you as soon as possible.”

Second, accept that you’re not alone. Every business receives negative reviews. The successful entrepreneur knows how to handle it with diplomacy while the hot-headed business owner ends up losing customers.

Third, do find out more about what happened and make it a point to get back to the customer with a more knowledgeable response. If your employee was at fault, admit it and offer a special freebie for the inconvenience. If you are not in a position yet to give away freebies or discounts, then the best you can do is give your sincere apologies.

Why You Need Positive Reviews on Facebook, G+, LinkedIn

Reviews on your online business accounts are considered dynamic content which means having reviews can be very good for business. For instance, reviews help improve conversion. Did you know that in 2015, Amazon, which is the leading retailer in the country, closed sales worth over US$107 billion? Around 42% of its customers have left reviews making it a logical website to turn to for feedback from verified customers.

If you have a business, you can turn your G+, Facebook or LinkedIn business accounts into a Go-To site. In addition, you can enjoy a conversation rate of up to 58% compared to those who do not have reviews. For every review posted, you increase your chances of closing a new sale by 3% and keeping visitors on your site longer which decreases bounce rate.

Other benefits of having reviews include:

  • Shopper confidence
  • Greater interaction
  • Better SEO results especially local ranking search
  • Higher sales as positive reviews encourage a person to choose the quality product over the lower-priced product
  • Improves credibility

Recent studies also show that 83% of consumers have begun to distrust ads whether they are posted online or in traditional mediums. They are transferring their trust to reviews provided the reviews are validated as authentic and from actual customers.

On the other hand, the power of reviews for business is in soliciting positive feedback. Negative comments generate can quickly douse interest in your product. In addition, it is important to pick the right platform for accepting reviews for your business.

  • Google + or G+ has an impressive reputation for being to go-to platform for professional services. G+ is also one of the friendliest sites for posting reviews
  • LinkedIn is great for professional networking, posting jobs, and beefing your reputation as business owner or employer
  • Facebook is perfect for introducing new concepts and businesses. People on Facebook appear more open to catching the next trend and sharing news about it

How to Get Positive Reviews

Finally, when you want to encourage positive reviews, you should keep the following in mind:

One, accuracy of information about your business. This includes business information, contact details because it is critical that you be confirmed as a legitimate business.

Two, willingness to interact with those who post reviews especially if the client has expressed disappointment with their purchase. This will allow you to turn negative remarks into something more positive.

Three, keeping the site clean and fresh. Old reviews and feedback implies that the business has stagnated while making sure that there is nothing offensive, derogatory, or malicious posted will ensure that your reviews will be appreciated by serious buyers.



Remote Employment – A New Digital Trend

Lady working from home

Digital trends usually relate to how a company sells to and otherwise interacts with its customers or clients. But a huge part of any company includes those who provide the services to the clientele: the workers.

More and more, employees are wanting to work from home – or at least not be tied to the office every day. Using remote employment technology, businesses can have employees or contractors working from almost anywhere in the world.

Of course, not every type of company can provide services remotely, but there are usually several positions that can lend themselves to this type of work. Customer service, sales, marketing, content writing, graphic designing, training, and teaching are a few examples.

How can twenty-first century technology promote working offsite?


  1. Internet services – Clearly, having a remote workforce requires that workers have access to reliable and fast Internet service providers. And the company’s Internet should be reliable as well. Corporations can provide stipends, equipment, or a combination of the two for at-home and even on-the-road Internet capabilities.


  1. Remote access/VPN – Many tasks require that an employee be able to interact with and access corporate data and other resources. Whether help pages for effective customer service, or important files for incorporating into content, it’s imperative that there be a safe, secure way to get into the company’s system.


  1. Email access – Rather than have at-home workers use personal email accounts, where important company messages can get lost, many businesses allow employees to access their company email accounts remotely.


  1. Teamwork – Not every at-home employee works in solitude. Teamwork is essential for jobs like content and graphic design, where more than one person contributes to the final product. Programs that assist with task management allow each team member to share to-do lists, delegate tasks, share progress, and even create sublists.


  1. File sharing – As individuals complete a portion of a project, file sharing programs allow each person to drop their contribution into a centralized location for the next person to access.
  1. Meetings – People still need to discuss things in groups, so there are numerous online tools that facilitate meetings in cyberspace. Meeting face-to-face, voice only, and even group text chats are no problem.


The digital world is full of wonderful tools to bring us together even while we work far apart. Staying on top of the trends is crucial in today’s new world.