Why You Need Positive Reviews on Facebook, G+, LinkedIn

Reviews on your online business accounts are considered dynamic content which means having reviews can be very good for business. For instance, reviews help improve conversion. Did you know that in 2015, Amazon, which is the leading retailer in the country, closed sales worth over US$107 billion? Around 42% of its customers have left reviews making it a logical website to turn to for feedback from verified customers.

If you have a business, you can turn your G+, Facebook or LinkedIn business accounts into a Go-To site. In addition, you can enjoy a conversation rate of up to 58% compared to those who do not have reviews. For every review posted, you increase your chances of closing a new sale by 3% and keeping visitors on your site longer which decreases bounce rate.

Other benefits of having reviews include:

  • Shopper confidence
  • Greater interaction
  • Better SEO results especially local ranking search
  • Higher sales as positive reviews encourage a person to choose the quality product over the lower-priced product
  • Improves credibility

Recent studies also show that 83% of consumers have begun to distrust ads whether they are posted online or in traditional mediums. They are transferring their trust to reviews provided the reviews are validated as authentic and from actual customers.

On the other hand, the power of reviews for business is in soliciting positive feedback. Negative comments generate can quickly douse interest in your product. In addition, it is important to pick the right platform for accepting reviews for your business.

  • Google + or G+ has an impressive reputation for being to go-to platform for professional services. G+ is also one of the friendliest sites for posting reviews
  • LinkedIn is great for professional networking, posting jobs, and beefing your reputation as business owner or employer
  • Facebook is perfect for introducing new concepts and businesses. People on Facebook appear more open to catching the next trend and sharing news about it

How to Get Positive Reviews

Finally, when you want to encourage positive reviews, you should keep the following in mind:

One, accuracy of information about your business. This includes business information, contact details because it is critical that you be confirmed as a legitimate business.

Two, willingness to interact with those who post reviews especially if the client has expressed disappointment with their purchase. This will allow you to turn negative remarks into something more positive.

Three, keeping the site clean and fresh. Old reviews and feedback implies that the business has stagnated while making sure that there is nothing offensive, derogatory, or malicious posted will ensure that your reviews will be appreciated by serious buyers.



Remote Employment – A New Digital Trend

Lady working from home

Digital trends usually relate to how a company sells to and otherwise interacts with its customers or clients. But a huge part of any company includes those who provide the services to the clientele: the workers.

More and more, employees are wanting to work from home – or at least not be tied to the office every day. Using remote employment technology, businesses can have employees or contractors working from almost anywhere in the world.

Of course, not every type of company can provide services remotely, but there are usually several positions that can lend themselves to this type of work. Customer service, sales, marketing, content writing, graphic designing, training, and teaching are a few examples.

How can twenty-first century technology promote working offsite?


  1. Internet services – Clearly, having a remote workforce requires that workers have access to reliable and fast Internet service providers. And the company’s Internet should be reliable as well. Corporations can provide stipends, equipment, or a combination of the two for at-home and even on-the-road Internet capabilities.


  1. Remote access/VPN – Many tasks require that an employee be able to interact with and access corporate data and other resources. Whether help pages for effective customer service, or important files for incorporating into content, it’s imperative that there be a safe, secure way to get into the company’s system.


  1. Email access – Rather than have at-home workers use personal email accounts, where important company messages can get lost, many businesses allow employees to access their company email accounts remotely.


  1. Teamwork – Not every at-home employee works in solitude. Teamwork is essential for jobs like content and graphic design, where more than one person contributes to the final product. Programs that assist with task management allow each team member to share to-do lists, delegate tasks, share progress, and even create sublists.


  1. File sharing – As individuals complete a portion of a project, file sharing programs allow each person to drop their contribution into a centralized location for the next person to access.
  1. Meetings – People still need to discuss things in groups, so there are numerous online tools that facilitate meetings in cyberspace. Meeting face-to-face, voice only, and even group text chats are no problem.


The digital world is full of wonderful tools to bring us together even while we work far apart. Staying on top of the trends is crucial in today’s new world.



Artificial Intelligence for Real-World Marketing

Robot Running FastWhen we hear the phrase “artificial intelligence,” what comes to mind is often the stuff of science fiction movies. Robots that take over the world, computers that drive cars, and robots that become our friends.

In the world of business, however, artificial intelligence is the next big thing in digital marketing, but its uses are a little less romantic. First, what exactly is artificial intelligence? According to Wikipedia, “Artificial intelligence” (AI) is intelligence exhibited by machines…. when a machine mimics “cognitive” functions that humans associate with other human minds, such as “learning” and “problem solving.”

So what are a few ways AI is used in real-world marketing?

  1. Chatbots, or bots, are basically computer programs that allow people to chat with computers. Businesses can use them to provide automated, human-like customer support, e-commerce recommendations, and other interactive experiences. One bonus is that it’s available any time of day or night. The bot can be programmed to provide product suggestions based on the conversation, or even display relevant ads during times when the “agent” is “researching” an answer to a question or finding a solution to a complaint.


  1. Speech recognition is something AI can be programmed to do, which can translate (pun intended) into widening a company’s customer base. When more people can talk to a search engine or communicate with customer service using their native language, business can be enhanced.


  1. If you use Facebook, you’ve already likely noticed ad targeting. Advertisements relevant to your last comment or “like” almost magically appear in your newsfeed. AI is used for ad targeting, and Facebook is just one platform where it’s used effectively.


  1. Website design is an exciting, new way that artificial intelligence is being used by businesses. One company, Grid, boasts that companies can have a website that builds itself and evolves as content is added over time.


  1. Finally, and maybe obviously, AI is put to good use via search engines. Users are just regular people asking regular stuff, and they may not know the most eloquent way to get good results. Artificial intelligence can help figure out what people are trying to ask, and can quickly get them the search results they probably need. This technology can help businesses when they use search engine optimization (SEO) to build their sites. And with websites that build themselves, SEO is seamlessly integrated.


Want to take your company to the next level? Spend some time researching artificial intelligence and how you can apply it to your marketing ventures. If you don’t, you’re sure to miss out on this soon-to-be essential digital marketing tool.


Mobile Optimize your Website in 2017

Man with mobile phoneBranding online is never a “one and done” endeavor, at least not for businesses who want to stay relevant, and certainly not for those who want to grow. In 2017, digital trends are going to drive how businesses compete. One of the top trends they’ll need to embrace is optimizing their mobile presence.

Connecting with potential customers online has been par for the course in this new millennium. But with smartphones becoming progressively universal, any serious competitor needs to embrace them. Smartphones are fast becoming the primary way consumers research companies, buy products, and use services online.

Whether sitting in a store parking lot trying to decide what to buy, or even shopping online while taking a quick break at work, consumers always keep their smartphones on and readily available.

But smartphones are challenging for businesses to optimize: They have smaller screens than computer monitors, and the user experience must be quick, relevant, and effective.


Traditional online marketing, where the user is at a stationary computer, may include a site heavy with graphics, clickable options, or even video. If mobile users have slower downloading speeds, a site that takes too long to load may prompt the user to search elsewhere. When a site does load, if it takes too many clicks to get to the desired information, the user may opt to close the site. Video and audio can be attention-getting, but when they interfere with the customer’s need to make a quick, silent online search, the customer may move on.


When a user wants to know the specials for the week, the hours of operation, or how to contact customer service, no one wins when the information is difficult to find. Mobile searches work best when the navigation makes relevant information clearly visible, and when little to no scrolling is required.


So, the user navigates quickly through the mobile site, and they find relevant information easily. But for an on-the-go customer, does the website invite the customer to act? Finding the right product is great, but mobile marketing is even more useful when customers can use technology to make purchases. Whether it’s Google Wallet, a link to PayPal, or a way to charge the cost directly on the cellphone bill, there must be an effective, obvious way for customers to take the next step. Phone numbers should be written optimally so the user can simply touch the number to activate their phone’s calling feature. A clickable “directions” link should open in the phone’s map application.

Reaching potential customers and clients through mobile devices is non-negotiable. Research the best tools and technological tricks of the trade to get your company mobile-ready.