Voice search began decades ago with speech recognition systems introduced in the 1950s with the Audrey system from Bell Laboratories. Today, most people are familiar with the voice commands integrated into the Windows Vista, Apple’s Siri, and Google Assistant. There has also been a plethora of virtual assistants, speech and voice recognition apps like Alexa, Vlingo, Dragon Professional, and Voice Finger.

Is your website optimized for voice and speech recognition systems and apps?

According to a study on Google by Northstar Research, around 41% of adult Americans and 50% of American teens use voice search daily. Websites would be wise to jump on this bandwagon as expectations are high that voice search will continue to grow in popularity and use around the world. For 2017, it is expected to be one of the top SEO trends.

Websites have to be adjusted to accept voice-based queries because these are very different from the traditional types queries. For instance, voice queries tend to be longer and more explanatory using complete sentences and questions – as if the person searching feels the need to explain his search. With typed keywords, the general perception is to focus merely on short keywords so you can envision how drastic the dynamics have become.

Start by focusing your SEO efforts on long-tailed keywords and phrases. This would also mean adjusting your content to a more conversational tone and changing some content to be more specific like your FAQ page. Long-tailed keywords generally have three to four keywords. They are used to target specific markets and demographics. Those who use long-tailed keywords in their search tend to know what they want and are in a buying mode already.

Fortunately, long-tailed keywords also help improve your ranking faster than single keywords because you are less likely to be competing with many brands and businesses.

Claim your business. Voice searches tend to be localized searches or depend heavily on verified businesses. Thus, make sure your business is listed in popular and respected business listings like Yelp, Google, Foursquare, Maps, or even Facebook.

Test your website using a voice recognition app. The best way to know if your website will pop up with a voice search is to search it! Find an app and use it. Ask other people to do the same and analyze the results. If need be, change your long-tailed keywords, review your Home and FAQ pages.

Finally, make an effort to improve and generate positive reviews and feedback. Your online reputation will play a huge role in voice search especially if you make an effort to read and respond to reviews and feedback.

As of the end of 2016, there were 1.86 billion Facebook active users with an average 17% increase every year. Yet studies show that as of December 2016, Facebook reach has been falling by an average 44% for organic reach! According to an analysis of Facebook News Feed by Ignite Social Media, the algorithm has changed to generally favor paid ads over organic content.

Not long ago, Facebook revealed that organic content has a 16% chance of reaching the audience but over the months, this has dramatically been reduced to just 2.5% or 3 people out of 100. This means fewer engaged users which translates into a less-than-effective marketing campaign. Engaged users are those who visit your Facebook page with a higher chance of buying, subscribing, or sharing your content. Clearly, Facebook has had a change of heart regarding content by encouraging more paid ads.

However, don’t rule out organic traffic just yet because studies also show that organic content results in quality engaged users and better buying action because organic content is content that your audience wants; the reason they are following you in the first place. And organic content is not aggressive “in-your-face” hard ads which most people tend to shun instinctively.

In other words, your social network is more likely to buy from a friendly post than from a pushy ad. When you post something about a great computer repair service, it’s helpful but when you have an ad on your Facebook page about repair services, it’s impersonal, hard-sell, and cold.

For organic content to be effective, you must:

  1. Not have a regimented schedule in posting content. Post content both during peak and off-peak times since Facebook feed is not done chronologically. However, do the math and experiment with the results.
  2. Respond to comments.
  3. Show your humanity and re-engage your audience with adorable, funny, or inspiring videos or photos.
  4. Use engagement metrics to find out what your audience is interested in and focus on giving them more!
  5. Use Call-To-Action (CTAs)

5 Reasons Why You Need Traffic

If you’re on Facebook and you have a business or a brand to promote, you need traffic. More visitors means more followers which in turn can translate into higher sales, better leads, and one very effective way of improving your brand’s recognition and success.

#1   Since Facebook is so popular, the first reason you need traffic is because it is global. You can now realistically expand your network to people and places around the world without having to leave your neighborhood.

#2   Facebook traffic can potentially give you real-time results and these results will help you target the right audience and content to keep the cycle alive.

#3   Traffic will boost your followers and allow you to expand and bond with your network.

#4   You have a wealth of data available to you that includes knowing and understanding your competition so you can build and develop your brand more efficiently.

#5   Finally, you need traffic because it will help you earn, become famous, or both! With more traffic, you increase your Shares and Likes and your Facebook page will appeal to other businesses willing to ride on your visibility and popularity to get ahead.

It should not be called “social media” anymore because the business trend has shifted to using platforms like Facebook to reach out to new markets and develop brands! No more is social media the go-to sites for fun, socialization, and casual networking. It has become this huge marketing giant that all businesses must use to stay relevant.

The name of the game is traffic. How does one get more people to a Facebook page using personal networks? You have two main choices: organic traffic or paid traffic.

What is Organic Traffic?

Organic traffic is the number of unique people you are able to reach without paying for distribution. Organic reach is considered the better kind of traffic because it brings in traffic who have a higher potential to be a customer or subscriber. In addition, it offers the following:

  • Low budget
  • Long term sustained traffic
  • Friendlier because it is unsolicited and social

What is Paid Traffic?

Paid traffic uses ads to draw in visitors to your social media page. For example, to attract more people to visit your Facebook page, you post ads in search engines, on Facebook and on other social channels. Paid traffic can bring in the users but only if your ads are well thought-out and click-worthy. In addition, paid traffic offers the following benefits:

  • Helps strengthen brand awareness
  • Instant traffic (but only for the time that your ad is visible)
  • Lets you target specific audiences

More importantly, with Facebook, recent revelations show that its algorithm tends to reduce organic content in favor of paid content so if you want to generate more traffic immediately, it would appear that paid catchy ads are the direction to take. On the other hand, once you have managed to generate traffic, your strategy should be to shift equally to a well-strategized organic traffic campaign to keep the interest level high and continuous through fresh and interesting posts.

Why Traffic is Vital: Organic Reach

Whether you want to be the next Lance Stewart, a 20-year old Facebook star with 8.8 million Likes, Eh Bee who has 10 million Facebook followers, or be the next Coca Cola with over 104 million followers – you need to grow your traffic.

When you post to your Facebook page, it has an average 2% organic reach but potentially a 10.7% total reach. What does this mean and how does this affect your Facebook performance?

Organic reach reflects the number of people who see your Facebook posts in their newsfeed without paying for exposure. Paid reach is the number of people who see your posts because of your ads. Total reach is the sum of both organic and paid reach. From the figures above, you can see that the average organic reach is a fraction of the total reach which implies that it pays to advertise. Through paid traffic you are able to reach beyond your network based on browsing preferences. This means random persons looking at clothing shops on Facebook will get to see your clothing!!!

However, if you fail to keep your Facebook page alive with fresh posts, chances are you will lose your traffic to another page that is more appealing.  In a nutshell, the Facebook bots scan Facebook pages to find out what ads to show to users – and the detail is amazing because the ad can be as specific to products, special deals and discounts for your city or town!

With this kind of marketing option available, you must see your Facebook page as a brand – your brand. And this means allowing others to peek into your world and want to be a part of that world by using more paid ads than organic posts.

PPC writing in notebookDid you know that recent research reveals that the advertising money consumed in 9 of every 20 keywords is wasted? This is according to an audit by AdWord which translated means almost 50% of your advertising or PPC budget could be going down the drain and you will have a very difficult time getting higher traffic to your landing pages.

For those who are new to PPC, this means Pay-Per-Click or the money you send to get people to click on your ads. It’s another alternative to organic marketing and can be easier because you’re essentially buying traffic by putting your ads on high profile websites like Google or Amazon.

Why PPC for Landing Pages?

Paid traffic from PPC campaigns is just as valuable as any other. In addition, it takes less effort in the sense that you don’t run the site where your ads comes out. You just pay for clicks on your ads. Many folks believe that subtle ads from organic traffic is better because it is less “in-your-face” kind of advertising. Yet over 87% of Internet users are using the Internet to find something other than information on products or services. In addition, almost 50% of users don’t know the difference between paid and organic searches. To tap into your market though, you need to run great PPC ads to be able to generate the kind of results you are now dreaming of.

First, make sure the ad will direct the visitor to a landing page that is optimized and well-planned. First impressions DO count and you can consider your PPC ad as part of the first impression you make.

Second, PPC results have a higher chance of converting to a sale. They clicked on your ad because they are either intrigued or in search of a product or service. Many PPC ads lead visitors to a Home Page instead of a landing page – and this is a fatal error because it delays the process and could cause the visitor to become disinterested and unwilling to browse through your entire site.

Finally, your PPC headline should follow the same theme as your landing page. This is known as message matching. The reason you need to do this is because it reassures the visitor that they are in the right place. In addition, you want to make things as easy as possible for the visitor to get the information quickly, when interest is at its peak.