Last quarter of 2016, Google announced its Mobile First Index experiments which will prioritize mobile content over non-mobile content. According to Google, if the results of the testing prove their theory that “mobile rules,” they plan to make significant changes to their search algorithm. Continue reading Why You Need To Work on Your Mobile Content Now
If you scratch the surface on how to market a business online, you will find recommendations to focus on increasing subscribers, followers, views, and clicks but is that all there is to marketing online?
Those methods will work undoubtedly but it’s the easy way out, and often, not good enough if your goal is to beat your competition and corner a huge chunk of your target market. Continue reading Why the Easy Way is Not Good Enough when Marketing Online
Not long ago, many thought that posting content – any content – would be sufficient to bring in traffic. This strategy actually worked for a while until users became more discerning and picky. Now, Internet users will read content that they see as relevant to their search, easy-to-understand, and fresh, not a rehash of old content.
Content Should Inform
One of the keys to grabbing the attention of your readers is to put the important information first but only after a powerful introduction that informs the reader immediately what the content is about.
In today’s fast-paced world, Internet users are trained to search for information using keywords. In the same manner, when they read content, their focus is to find the keywords that they believe will lead them to a successful search. Thus, how you incorporate keywords into your content has a direct bearing on its appeal to your audience unless you make it a habit of using keywords randomly and without proper context.
Content Should be Organic
One way to create organic content is by doing research and analyzing trends, news, and coming up with ideas and slants on relevant topics. Never copy and paste content; instead share it and give the writer or website due respect. The beauty of this kind of attitude is that it will:
- Improve your content
- Lend greater credibility to your content
- Get you noticed by the originator of the content who may decide to thank you or endorse you or your product
Content Should Be Authentic but Also Fun
While not all topics can be written in a fun way, it is possible to lighten the content load by using clear and concise words that most people can understand. Studies show that the best way to reach the widest audience is by writing Grade 8 level and avoiding acronyms. When you can’t get away from serious topics, you can also incorporate examples or stories to break the monotony of the content.
Content Should Never Be Random: Use Analytics
Sure, it’s easy to write content – anyone can do that but to attract millions, you need content that will go viral. Studies show there are a few common traits of viral content:
- They have a fantastic title/headline
- They use long form, in-depth content, but written in a way that breaks the monotony of block content
- They listen to their audience through the feedback and comments. This will help them with new ideas
Finally, content should never be boring if you want to attract traffic. Infuse emotion into your content and tone. This does not mean generously using the exclamation points and superlatives. Be more creative than that by understanding who your audience is, what they are looking for, and what they should know.
In 2000, about 48% of Americans did NOT use the Internet. Fast forward to 2016 and this percentage has dropped, not unexpectedly, to 13% who still prefer traditional media rather than digital ways. The rest of the population which taps into the Internet do so for these reasons:
More importantly, the content found on the Internet are guaranteed to deliver at least one of the following moments to users:
- Updated information and fresh ideas
- Relaxation and “Feel Good” moments
No All Content is Equal
With the tons of information and content found on the Internet, quality has become the primary in attracting users. Poorly crafted content will quickly get dismissed and relegated to being blocked either intentionally or mentally. Moreover, word will quickly pass to other users to avoid that particular site as having nothing significant to offer.
Content is needed to attract readers, viewers, business clients, prospects, relationships, subscribers, fans, fame, and fortune.
How Great Content Works
In a nutshell, the higher the quality of content writing done, the following are examples of what can potentially happen with great content:
- Infopreneur Peng Joob went from having a student loan debt of $53,000 and a $300 monthly wage to earning $10,000 from writing guides on different niches on gaming to investing
- Bloggers like Huffington Post, PC Mech, Coolest Gadgets, Car Advice, and Perez Hilton earn thousands monthly (anywhere from $16,000 to $2.3 million) mainly because they have a strong following which prompts advertisers to spend to be visible on their blog
- According to the YouTube Calculator, a YouTuber who can generate 900 views can earn $84 monthly, while a video with 30,000 views can earn over $2,100 monthly
- Great content can also make a person famous worldwide and this has been done countless times. A few examples include singer Justin Bieber, YouTuber PewDiePie, and writer Robert Lewis May who wrote a story in 1939 about a red-nosed reindeer which eventually became the Christmas song everyone loves
If content connects with its reader or viewer, then it is excellent content. This means the content is able to do several things at the same time.
- Defines the Brand or Product – People will stop shopping around if you can draw them in with your content and decide to do business with you or follow you
- Improve your ranking on search engines – High quality content is equal to value which search engines need to stay relevant and in demand
- Proves you care about your readers, viewers, and subscribers because you listen and pay attention to their feedback, reviews and respond accordingly
- Expand your network
Based on the predictions last year about content writing in 2017, the following trends are now evident. First, content must be worked on diligently with more attention to value, quality of content, and length. Compared to previous years, content is getting longer without subjecting its audience to repetitive content. Two, social media will continue to dominate in driving traffic to content. Finally, there is now more collaboration, personal branding, and networking with content because it improve efficiency, influence, and engagement.