Not long ago, many thought that posting content – any content – would be sufficient to bring in traffic. This strategy actually worked for a while until users became more discerning and picky. Now, Internet users will read content that they see as relevant to their search, easy-to-understand, and fresh, not a rehash of old content.

Content Should Inform

One of the keys to grabbing the attention of your readers is to put the important information first but only after a powerful introduction that informs the reader immediately what the content is about.

In today’s fast-paced world, Internet users are trained to search for information using keywords. In the same manner, when they read content, their focus is to find the keywords that they believe will lead them to a successful search.  Thus, how you incorporate keywords into your content has a direct bearing on its appeal to your audience unless you make it a habit of using keywords randomly and without proper context.

Content Should be Organic

One way to create organic content is by doing research and analyzing trends, news, and coming up with ideas and slants on relevant topics. Never copy and paste content; instead share it and give the writer or website due respect. The beauty of this kind of attitude is that it will:

  • Improve your content
  • Lend greater credibility to your content
  • Get you noticed by the originator of the content who may decide to thank you or endorse you or your product

Content Should Be Authentic but Also Fun

While not all topics can be written in a fun way, it is possible to lighten the content load by using clear and concise words that most people can understand. Studies show that the best way to reach the widest audience is by writing Grade 8 level and avoiding acronyms. When you can’t get away from serious topics, you can also incorporate examples or stories to break the monotony of the content.

 Content Should Never Be Random: Use Analytics

Sure, it’s easy to write content – anyone can do that but to attract millions, you need content that will go viral. Studies show there are a few common traits of viral content:

  • They have a fantastic title/headline
  • They use long form, in-depth content, but written in a way that breaks the monotony of block content
  • They listen to their audience through the feedback and comments. This will help them with new ideas

Finally, content should never be boring if you want to attract traffic. Infuse emotion into your content and tone. This does not mean generously using the exclamation points and superlatives. Be more creative than that by understanding who your audience is, what they are looking for, and what they should know.

Man writing contentIn 2000, about 48% of Americans did NOT use the Internet. Fast forward to 2016 and this percentage has dropped, not unexpectedly, to 13% who still prefer traditional media rather than digital ways. The rest of the population which taps into the Internet do so for these reasons:

  • Information
  • Entertainment
  • Networking

More importantly, the content found on the Internet are guaranteed to deliver at least one of the following moments to users:

  1. Inspiration
  2. Updated information and fresh ideas
  3. Comfort
  4. Connection
  5. Answers
  6. Relaxation and “Feel Good” moments
  7. Socialization

No All Content is Equal

With the tons of information and content found on the Internet, quality has become the primary in attracting users. Poorly crafted content will quickly get dismissed and relegated to being blocked either intentionally or mentally. Moreover, word will quickly pass to other users to avoid that particular site as having nothing significant to offer.

Content is needed to attract readers, viewers, business clients, prospects, relationships, subscribers, fans, fame, and fortune.

How Great Content Works

In a nutshell, the higher the quality of content writing done, the following are examples of what can potentially happen with great content:

  • Infopreneur Peng Joob went from having a student loan debt of $53,000 and a $300 monthly wage to earning $10,000 from writing guides on different niches on gaming to investing
  • Bloggers like Huffington Post, PC Mech, Coolest Gadgets, Car Advice, and Perez Hilton earn thousands monthly (anywhere from $16,000 to $2.3 million) mainly because they have a strong following which prompts advertisers to spend to be visible on their blog
  • According to the YouTube Calculator, a YouTuber who can generate 900 views can earn $84 monthly, while a video with 30,000 views can earn over $2,100 monthly
  • Great content can also make a person famous worldwide and this has been done countless times. A few examples include singer Justin Bieber, YouTuber PewDiePie, and writer Robert Lewis May who wrote a story in 1939 about a red-nosed reindeer which eventually became the Christmas song everyone loves

If content connects with its reader or viewer, then it is excellent content. This means the content is able to do several things at the same time.

  1. Defines the Brand or Product – People will stop shopping around if you can draw them in with your content and decide to do business with you or follow you
  2. Improve your ranking on search engines – High quality content is equal to value which search engines need to stay relevant and in demand
  3. Proves you care about your readers, viewers, and subscribers because you listen and pay attention to their feedback, reviews and respond accordingly
  4. Expand your network

Based on the predictions last year about content writing in 2017, the following trends are now evident. First, content must be worked on diligently with more attention to value, quality of content, and length. Compared to previous years, content is getting longer without subjecting its audience to repetitive content. Two, social media will continue to dominate in driving traffic to content. Finally, there is now more collaboration, personal branding, and networking with content because it improve efficiency, influence, and engagement.

 

 

 

Person typing a blogIf there is just one lesson to remember when managing a social media account, it is that content is most important. The most elaborately designed social media page will be significant only on first impact then will quickly lose its wow factor. Sustaining interest will require fresh, exciting, and valuable content, not just for your followers, but also in your ranking.

Most audiences will check out a social media website out of curiosity and with a certain level of expectation. Most, if not all audiences, will expect interesting content worthy of their time. Did you know that in this “fast-food mindset” Internet users have, you have but a few seconds to engage the viewer?

You will need catchy content titles that don’t look like titles seen multiple times on the search engines? You will also need content that makes sense, delivers value, and designed to make the audience feel like they did not waste their time. If they liked what they saw or read, chances are high they will tag, subscribe, buy, or follow you.

Plus, your social media account will have a higher percentage of being discovered by a larger audience!

The second rule of content on social media is the need to mix up your content. Aside from posting a variety of topics, look to have a mix of videos, photos, images, and written information. Written information should not look encyclopedic – meaning one huge blob of content. You should break your piece into digestible paragraphs peppered with a few bullet points, images, charts, or videos. Be creative!

Next rule is to “Stay on Point.” Avoid going off topic. If your website is about cameras and photography, keep all content related to this niche. Confusing content will not help build your brand.

The fourth rule is to be honest. If you use research (which you should definitely do!), don’t make up the data and get your information from reliable sources. There are hundreds of bogus so-called experts willing to do anything to gain popularity.  Also important is the need to keep your content clean of nasty tricks to deceive your audience or try to gain SEO ranking. Getting tagged as a spammer, spinner, or a writer who uses invisible text and automation is going to damage your reputation for a long time.

Check for errors in your content. This is rule number 5. You lose credibility with grammatical errors, misspelled words, or annotation missteps.

Rule number 6 is to focus on evergreen content. This is content that does not grow stale such as How To and instructional content. Evergreen content has several advantages if you know how to tap this powerful tool:

  • It helps boost keyword ranking
  • Draws in traffic
  • Encourages sharing on social media

And it has great potential to go viral and help you promote your image as an expert in your field.

Finally, your social media account will take a life of its own if your content is usable. People want information that will either entertain or improve their lives. If you can consistently post usable content, you will achieve what most people can only dream about – being able to make a difference in other people’s lives.

 

2017 is going to be a fantastic year for business with the right marketing campaign.  If not planned properly and with good diligence, it can actually end in disaster! For instance, some of the biggest brands in the country suffered huge and embarrassing moments last year when their marketing plans flopped big time. Coca Cola put out an ad for their Russian market using an outdated map causing it to suffer major losses and a hashtag that went viral, #ban CocaCola. Closer to home, the $5 million marketing campaign of Rhode Island Commercial Corp lost its luster after their promotional video featured a shot from Iceland while talking about “home.”

Tips on Setting the Budget

While there are no guarantees with marketing campaigns, it is possible to avoid blunders and pitfalls. According to marketing professional groups, Web Strategies, marketing is not necessarily about increasing your budget. In fact, they stress the need for a plan before setting a budget and making sure that the budget is not set randomly but prepared with as much detail as possible. The bottom line is that your marketing budget should generate returns in increase in greater brand awareness and revenues.

  • Budget should align with marketing goals increasing only if last year’s goals were successfully met; realigned if the goals were not met
  • The campaign should always be a better version of the previous year although this does not necessarily mean a higher budget
  • Push the marketing planning team to come up with fresh and unique ideas rather than copycat versions

Tips on Setting Marketing Goals

The best way to create a plan is to look back at what has been accomplished, what the previous objectives were, and the ideas that did not kick off well. This review is best done with the help of good analytics and solid data from the previous years. Tedious work, perhaps, but when you start to notice trends in your data, you will appreciate the inside look and confirmation or fresh revelations about your business. You should also:

  1. Update customer profile.
  2. Establish what makes you unique and different from your competitors.
  3. If you are selling something, track the sales process and plot the sales journey of your average client.
  4. Review your copyrights and other marketing collaterals
  5. Update everyone on changes – in writing! This way everyone is on the same page and there is some form of accountability.

In addition, when setting your marketing goals, make sure that the results are measurable. This will make it much easier for you and your team to measure success or failure.

Learn to Delegate

What’s the point in creating a marketing campaign if you won’t let others help you? Whether “others” refer to employees, suppliers, or customers, you should learn to let go of some of the responsibilities.

  • Your employees can help you with daily operations, clerical work, and ideas input.
  • Your suppliers can provide assistance with logistics, payment terms, marketing advice, and meeting schedules.
  • Your customers can be tasked with providing feedback, testimonials, and even help with marketing via work of mouth, sharing, or by Liking your content.

Your job as business owner is to oversee the campaign, set objectives, calendar events and milestones, make sure the product lives up to its marketing claim, and keep the customers happy and willing to come back and support your business. Finally, with a great marketing campaign, you will be able to look at the bigger picture and make changes when necessary. This will not be possible if your head is buried under a mountain of paperwork.

It’s 2017! Great things are in store for you and your business!