New ReportsPlanned Growth has a new report system! Not to worry – it’s not very different from the previous one, but new features include the following:

  • An easier-to-read format.
  • Simpler tables and graphs.
  • Quick data find.
  • Less words, more graphics.

Let’s Start with the Changes in the Time Sheets

The old format has been revamped to make it less crowded. Some of the significant changes include: Continue reading A New Beginning, A New Report System

chromeflash

Last month Google began blocking web ads using Adobe Flash, favoring HTML5 ads instead. Their objective has been to improve user experience with faster load times and less battery consumption. Apple did this as well on their non-desktop devices for the same reasons. Now, if a user wants to see the ad, the user must manually click the ad to view it.

Expect more of this kind of service to occur, as ad blocking has actually begun trending. In fact, Google Chrome started the trend in 2014 with ad-blocking apps to attract more users – and they were successful with a 96% growth in users. In 2014, there was a 70% year-over-year growth for all ad blockers, as Amazon and Firefox also jumped and decided to block Flash. In fairness to Google, they did provide tools for advertisers to use to translate ads to HTML5. Continue reading Google Chrome Favors HTML5 over Flash Web Ads

 

Technology-Marketing

Just a few years ago, digital marketing was mostly being positioned as a branch belonging to marketing departments, however at Planned Growth, we are witnessing a shift, with technology becoming the focal point of these departments.

This shift is having major effects on the practice of marketing, as well as changing how corporations operate and rely on their marketing departments. Plus, as marketing departments continue to focus on digital efforts, the roles of the marketing executives have also been evolving. Similarly, in order for corporations to be a part of this new era of marketing, a lot of rethinking and restructuring has to happen within their marketing department.

Already, many companies have started to align themselves with more of a technology driven approach to marketing. Here, we look at some of the ways corporations are now transforming their marketing practices and how marketing departments are taking on an entirely new role in corporations.

An important component of marketing departments’ digital shift is the takeover of the end-to-end customer relationship. Today, marketing for a corporation is about marketing around the customer rather than focused on the individual channels, internal processes, and tools used.

Some of the other specific changes include, a shift of marketing roles and positions. It used to be that Vice Presidents of brand marketing, corporate marketing, and product marketing were the focus of marketing departments, however, within recent years these departments have started appointing at least one executive to be responsible to manage content, as far as development and distribution, and these executives are becoming a major focus in marketing departments across the board.

Along with content management, marketing departments are also starting to fulfill roles of marketing operations, meaning the responsibility of managing the balance between technology and data.

Another important component that is evident to the changing marketing field is the responsibility of listening to the customer’s feedback and being present to how to reach the customer, and what is relevant and important to the customer using online channels and data.

Presently, we at Planned Growth are seeing that companies who are focusing on their customer through technology, are the corporations that are most prepared for this powerful marketing shift. If you would like to learn more about how these shifts can connect you to your customers, contact Planned Growth.

 

 

Current-DeisgnBy now it is no secret that the web is changing at an incredibly fast pace. Ideas and practices being taught to freshmen in college are completely useless and laughable to the same student as a senior. With all of these new Web Building elements in place, style and design are sure to change.

Technology moves fast. The web is a rapidly evolving universe. At Planned Growth, an important part of our job as front-end developers is keeping up to date and staying close to new tools, trends and workflows. Hundreds of blog posts and articles are published every day, but there is no way you can read all of them.

It can feel impossible to stay up to date with the latest news and information in the web industry. It seems like every week there are new front-end frameworks, new JavaScript projects, new must-have apps, and so much more. How can one person possibly know everything?

The truth is, no one can actually keep up with everything happening in the world of design. But the good news is, all of the information is available to anyone at anytime. Essentially, if you want to learn more about web design, get out on the web. There are hundreds of blogs showing examples and explaining things to beginners. Find bloggers you like and subscribe to their feed.

Social Media is a great way to connect with these bloggers, and will also be the fastest way to find more people to follow. By following a few web oriented accounts, you’ll start to get lots of great insight directly in your feed. Twitter is a great source for beginners because each tweet is limited to 140 characters, which means you get straight to the point.

The ideas surrounding web design and the things we can do with them are constantly evolving, and hundreds of blog posts and articles are published every day. There’s no way you can read all of those but you’ll still have to keep up to date. That is why Planned Growth is your go to source when it comes to keeping up with web design. We study the latest fashions and trends and learn how to incorporate them into our workflow. For most Planned Growth techs, web design is not just a job; it’s a hobby. Our techs are always growing their knowledgebase because they live and breathe web design. Their passion to continue to learn and develop allows you to focus on your business.