Technology-Marketing

Just a few years ago, digital marketing was mostly being positioned as a branch belonging to marketing departments, however at Planned Growth, we are witnessing a shift, with technology becoming the focal point of these departments.

This shift is having major effects on the practice of marketing, as well as changing how corporations operate and rely on their marketing departments. Plus, as marketing departments continue to focus on digital efforts, the roles of the marketing executives have also been evolving. Similarly, in order for corporations to be a part of this new era of marketing, a lot of rethinking and restructuring has to happen within their marketing department.

Already, many companies have started to align themselves with more of a technology driven approach to marketing. Here, we look at some of the ways corporations are now transforming their marketing practices and how marketing departments are taking on an entirely new role in corporations.

An important component of marketing departments’ digital shift is the takeover of the end-to-end customer relationship. Today, marketing for a corporation is about marketing around the customer rather than focused on the individual channels, internal processes, and tools used.

Some of the other specific changes include, a shift of marketing roles and positions. It used to be that Vice Presidents of brand marketing, corporate marketing, and product marketing were the focus of marketing departments, however, within recent years these departments have started appointing at least one executive to be responsible to manage content, as far as development and distribution, and these executives are becoming a major focus in marketing departments across the board.

Along with content management, marketing departments are also starting to fulfill roles of marketing operations, meaning the responsibility of managing the balance between technology and data.

Another important component that is evident to the changing marketing field is the responsibility of listening to the customer’s feedback and being present to how to reach the customer, and what is relevant and important to the customer using online channels and data.

Presently, we at Planned Growth are seeing that companies who are focusing on their customer through technology, are the corporations that are most prepared for this powerful marketing shift. If you would like to learn more about how these shifts can connect you to your customers, contact Planned Growth.

 

 

Current-DeisgnBy now it is no secret that the web is changing at an incredibly fast pace. Ideas and practices being taught to freshmen in college are completely useless and laughable to the same student as a senior. With all of these new Web Building elements in place, style and design are sure to change.

Technology moves fast. The web is a rapidly evolving universe. At Planned Growth, an important part of our job as front-end developers is keeping up to date and staying close to new tools, trends and workflows. Hundreds of blog posts and articles are published every day, but there is no way you can read all of them.

It can feel impossible to stay up to date with the latest news and information in the web industry. It seems like every week there are new front-end frameworks, new JavaScript projects, new must-have apps, and so much more. How can one person possibly know everything?

The truth is, no one can actually keep up with everything happening in the world of design. But the good news is, all of the information is available to anyone at anytime. Essentially, if you want to learn more about web design, get out on the web. There are hundreds of blogs showing examples and explaining things to beginners. Find bloggers you like and subscribe to their feed.

Social Media is a great way to connect with these bloggers, and will also be the fastest way to find more people to follow. By following a few web oriented accounts, you’ll start to get lots of great insight directly in your feed. Twitter is a great source for beginners because each tweet is limited to 140 characters, which means you get straight to the point.

The ideas surrounding web design and the things we can do with them are constantly evolving, and hundreds of blog posts and articles are published every day. There’s no way you can read all of those but you’ll still have to keep up to date. That is why Planned Growth is your go to source when it comes to keeping up with web design. We study the latest fashions and trends and learn how to incorporate them into our workflow. For most Planned Growth techs, web design is not just a job; it’s a hobby. Our techs are always growing their knowledgebase because they live and breathe web design. Their passion to continue to learn and develop allows you to focus on your business.

Gplus BusinessGoogle My Business is Google’s new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. With all the recent changes to Google Local, now is a good time to make sure all of your information is correct on your Google My Business page.

The first and most important step is to make sure you have access to your Local Page. If the page is showing as unverified, you will need to claim the page. Planned Growth’s Google experts are able to help verify your page quickly and correctly. We can help you get control of your page even if someone else is currently in control.

Once you have possession of your verified page, you are able to update contact information as well as anything else that might be pertinent to your business. Google My Business helps you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your Google+ posts across the web.

If you previously used Google Places for Business or Google+ Pages Dashboard to manage your business information, your account has been automatically upgraded to Google My Business. Google My Business makes it easier than ever to update business information across Google Search, Maps and Google+. Google My Business complements your existing website by giving your business a public identity and presence on Google. The information you provide about your business can appear on Google Search, Maps and Google+.
This is not the first time Google has decided to change this program drastically. Before it was Google My Business, it was Google Business, and before that Google Places. Due to these changes, many accounts have been upgraded to Google My Business accounts, but not verified. This is a huge missed opportunity, not only as it pertains to social media, but also to search engine optimization. Giving Google all the information it wants about your business can only be positive when it comes to where you will end up in the search results.

Do you have a Google My Business issue? Let us know and we will get to the bottom of the problem.

Content-managment-2If you have a website managed by Planned Growth, most likely it is powered by a WordPress Content Management System (CMS). While there are several choices when it comes to which CMS to use, WordPress is by far the most popular and most powerful CMS in the world.

WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today. WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.

At its core, WordPress is a blogging platform that is able to integrate with different plugins to perform different tasks. These plugins are made by developers all over the world, and approved by the WordPress community. Because of this fact, there are many reasons why it is important to keep your CMS up-to-date.

Most important is to make sure your plugins are running the latest security updates. Since WordPress is so popular, hackers do their best to expose flaws in individual plugins and themes in an attempt to infiltrate a website. By monitoring your site and making sure these updates are performed, your site becomes less vulnerable to security risks.

When any expert talks about WordPress security, one of the first things they mention is to install updates. Hackers and other malicious parties watch the release notes. As soon as they learn of vulnerability, they start exploiting it. So, you need to update as soon as possible to reduce the time that your site is vulnerable.

If Planned Growth is managing your website, you can rest easy knowing your plugins and themes are all constantly monitored for updates. We make sure that all plugins are compatible with the most recent version of WordPress. Updates to the WordPress core, plugins, and themes often increase security by patching vulnerabilities and strengthening against attacks. Planned Growth can reduce the risk of your site being hacked or compromised.