Do you want to spice up your website? Boost your audience on social media sites such as Facebook and Instagram? Try video. If you don’t have any experience with creating or planning videos, don’t worry – some helpful tips are coming your way.
First, when creating a video, you need to tailor the content to your audience, and thus your target customer. So, when planning content, start by establishing whom you want to see the video and what they would like to see based on research regarding demographics and buying data. Continue reading A WINDOW INTO THE HEART OF YOUR BUSINESS
By 2016, industry and marketing experts are predicting that online video traffic will consume about 55% of Internet usage. Think about that. More than half of Internet usage will come from watching videos! And they’re not pulling this prediction out of the proverbial rabbit’s hat. Everything that’s happening online is pointing to this direction. The simple truth: If you don’t have video content, before long you are going to feel left behind, not unlike business owners who decided years ago that having a website was just a fad before realizing too late they grossly underestimated online business power.
Continue reading What You Need To Have In Your Videos To Take Them Viral
Six billion. That’s how many YouTube views happen every single month. If you prefer to see it from a different angle, this means that every person watches online videos for an hour every month. Imagine what you could achieve with quality videos on your website. The viewership is there – are you?
The number one rule in using videos to market anything or anyone is to make sure it can be loaded quickly. The window of opportunity is a mere 2 seconds for the average online user to wait for a video to load with adequate Internet speed – and then they move on. Two seconds. By the time you finish reading this paragraph, a user would have already decided whether to watch a video or not.
Continue reading How Videos Hold The Power To Put Your Business On The Internet Map