Brand Identity
& DEVELOPMENT

Consistency allows your audience to build a memory structure around who you are and what value you have to offer. This is why brand identity is crucial for any organization. A logo is not your brand, nor is it your identity. Generally speaking, brand identity takes certain elements and unifies them into whole systems. So the logo alone is not brand identity, but it’s a part of brand identity.

The main purpose of brand identity is to set guidelines on how to use those visual assets. Our Brand identity development consists of elements like, logo, key colors (color palette), corporate typefaces, consistent style for images, library of graphic elements. All of which comes together to form a Brand Identity Guidelines document.