Email marketing is a key element of modern-day marketing, and is an effective tool that can and should be utilized by companies that are looking to maximize their reach. Since almost every adult has an email account and checks their email often, it is a great way to ensure that your marketing messages are (literally) being sent and received. But, what is the best way to use your emails as a marketing tool?
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You’ve made the decision to transform and elevate your business by investing in Zoho– congratulations! This is a huge step towards your business’ growth and development. But, where do you
There are seemingly endless ways to promote or advertise for your company, and countless ways to execute these marketing attempts. In recent times, however, a certain type of advertising has become more and more popular for several different reasons, by the name of UGC, or User Generated Content. This type of content is unique in that it does not, or at least does not appear to, come from the company directly. This is content that is technically provided by other people, customers, fans of the company, or other advocates of the brand.
Because of the pandemic, companies had to take a different approach to run their daily activities. The popularity of video conferencing apps has taken the world by storm and companies
With the latest technologies and advancements in the marketing world today, a new set of terminologies are currently trending in the industry. Multichannel marketing and omnichannel marketing are two new-age