Why SEO is more important than ever for small businesses (Even outside of Fort Lauderdale)

seo fort lauderdale

The outbreak of COVID-19 has created upheaval right across the globe as entire economies and individual businesses make adjustments in order to slow the rate of infection and support healthcare systems.

Governments around the world have imposed a series of strict measures that restrict foot traffic and movement, which has forced some business owners to identify creative ways to deliver their products and services virtually or to temporarily hit the pause button on their operations. Conversely, other industries are experiencing unprecedented levels of demand and are working hard to keep up to avoid disappointing any potential customers. Which has led them to SEO not just companies in Fort Lauderdale.

The coronavirus outbreak has also seen online search behavior shift markedly, which has had an impact on the types of content search engines that are displaying for individual search queries. If your business has been feeling the COVID-19-related strain or you would like to use this time as an opportunity to refine your optimization strategy, let’s take this opportunity to run through a few ways your business can use digital marketing and search engine optimization (SEO) to your advantage.

Conduct a small-scale audit of your content assets

A comprehensive audit takes both expertise and time but if your business is experiencing a slow period, now could be the ideal time to conduct a small-scale audit that will help you to improve the performance of your content.

Start by compiling a spreadsheet that groups content into different types, such as blog posts, emails, videos, and eBooks. From here, you can evaluate each piece in terms of its quality, how much traffic it drove, and how many social shares or backlinks it secured. This process might highlight new opportunities to optimize pieces of content with new keywords or CTAs, integrate new internal links, or identify ways to incorporate fresh content that will drive new streams of traffic to your site.

Utilize data to better understand your audience

Your analytics data can tell you a lot about your ideal audience. Although you might already know a fair amount about your customers, there might be things you haven’t yet picked up on that could prove invaluable when ensuring that your SEO strategy is shaped to deliver the best possible results for your business.

Now could be the ideal time to look into what you can learn about the potential customers who opted not to shop with you or engage your services. You might also find it beneficial to look into data points that you might have overlooked until now, such as the types of devices your potential customers are using to browse your website or whether there are any commonalities between their geographical locations. This information could help you to make refinements to your SEO strategy that might seem small but could, in fact, be game-changing in terms of the level of success you can ultimately drive from your efforts.

It’s time to embrace video

The potential impact of the coronavirus on businesses that aren’t open to making significant alterations to the way they operate and approach the digital landscape, particularly those in established sectors that have long been resistant to change, cannot be overstated.

Previously offline businesses are adapting by wholeheartedly embracing a variety of digital technologies in order to establish a strong online presence for their brands. From gardeners to yoga teachers, sole traders and businesses are using their creativity to identify ways to overcome the losses they are incurring as a result of lockdown.

Google Hangouts, Houseparty, and Zoom, all of which offer video communication and conferencing tools, have seen their web traffic, the creation of new accounts, and daily usage soar in recent weeks. From group live-streaming classes to personalized one-to-one sessions, technology is helping many businesses to remain productive even throughout the most uncertain of circumstances.

In many ways, a level of predictability is essential to the running of a successful and functional business. But after years of Brexit-related uncertainty and now having seen first-hand the impact a global pandemic can have, it is not unreasonable to argue that uncertainty must now be deliberately factored into the future plans of all businesses as standard.

As Joe Cox at UK based SEO agency Superb Digital, states “Coronavirus is not only uprooting and decimating long-established sectors but it is changing the way we shop and consume…There is every chance that some of the shifts we’re seeing in online behavior and business activity, necessitated by lockdown, may become the norm.”

Maximizing your optimization potential with Seo in Fort Lauderdale

For businesses really looking to capitalize on the unique opportunities this unprecedented time in our history is providing, working closely with an experienced SEO agency will ensure you start to make progress and generate results much faster than you would be able to do alone.

Learning about and implementing effective SEO strategies is difficult to do well when you don’t have any prior knowledge. The SEO landscape is incredibly intricate and an understanding of the variety of approaches that are available to you will help you to identify the course of action that will deliver the best results, both now and into the future.

Source: https://www.bmmagazine.co.uk/marketing/why-seo-is-more-important-than-ever-for-small-businesses

This is why now more than ever small businesses even outside of fort Lauderdale need to worry more about SEO

seo fort lauderdale
Start rolling the ball with SEO

5 Benefits of Online Reviews

online reviews

Reviews are an important part of building a positive online reputation and growing any business. Whether you’re completely online, a brick and mortar business, or you do business in both your physical store and online, you want your new and potential customers to trust you. Reviews from past customers will help you build that trust, especially when they’re displayed right on your website!

 Did you know that (according to Spiegel Research Center) almost 95% of shoppers check online reviews before making a purchase? Or that having the reviews displayed on your website can increase conversion rates by up to 270%?

 Those are some pretty impressive stats, right? To better understand why reviews are so effective, let’s take a better look into why reviews are so vital to your business.

 1.  Reviews act as great “word of mouth.” In the digital age where people are more likely to rely on reviews instead of asking what their neighbor has to say about a product, it can be easy to see how reviews are the next big “referral program.”

 2.  Reviews make your company and products more visible. No matter where your reviews live (hopefully on your website, but we’ll get more into that later), when new reviews are being added consistently, the searching engines see this added content and will rank you higher. Content is still king, and new reviews will put you on top!

 3.  Increase your trustworthiness to potential customers. Taking into account the fact that most people are checking reviews before they purchase, you can see how honest and positive reviews can help you build trust with your customer base. The more positive reviews you have, the more trustworthy you will become.

 4.  Reviews have a direct impact on sales. Again, going back to the fact that more and more people check reviews before they make any decisions, the more honest reviews you have, the more likely people are going to be to make a purchase. Now of course they will be more likely to pull out their wallets if you have more positive reviews, but even increasing your reviews ranking by the slightest amount can increase your chances of making a sale. In fact, one study showed that just increasing your Yelp rating by just 1 star proved to have a 5-9% increase in sales.

 5.  Opens up a conversation with customers. We are seeing an increasing trend of users going out of their way to leave a negative review instead of contacting customer service and asking for help. For cases like this, we can actually be thankful that we have reviews. When a bad review happens, you as a company, have the chance to reply publicly and offer your help to correct a problem. Even though the initial review may be a negative one, what comes out of these situations (most of the time) is positive. Other potential customers will also see this interaction and customer service in the reviews and will be reassured that if there is a problem you are more than happy to make it right.

Now that you can see the benefits of customer reviews, you may be asking, “but how do I get reviews directly on my website?” Planned Growth has the answer with our Review Management service.

 With Review Management by Planned Growth, you can:

  • Secure a Review

  • Push Reviews to multiple online platforms (Google, Facebook, etc)

  • If you are a service based customers with technicians, people from your team can “check-in” at a job

  • Start a live conversation with website visitors (an added bonus!)

  • Build better local SEO

  • Enhance your site with maps of checks, pictures added by reviewers, and new reviews mean new content!

  • Share reviews from your website right to your company’s social media sites

With real and honest reviews displayed directly on your website, your future customers won’t have to look far to see what people are saying about you. When you’re ready to take your company’s trust building game to the next level by adding reviews to your website, Contact Us at Planned Growth and we’ll put together a plan that will best benefit your business.

SEO Tips that will Land Your Organic Content on the First Page of Google

seo services

It’s no secret that Google has become an invaluable tool in today’s society. In fact, the average user searches Google multiple times a day. Whether it’s looking up the correct spelling of a word, the best restaurant to satisfy your cravings, or something more advanced like how to SEO optimize your website, Google has become the “go-to” place for all your information needs.

For businesses, having your website show up on the first page of a Google search is crucial. When your results show on the first page of a Google search result you improve your visibility, customer engagement, drive more traffic to your site, and it’s a great way to earn trust from your future clients.

Here are just a few stats that will really drive home exactly why Google rankings are so important.

  • On average, there are 5.6 billion searches per day
  • First result of the first page has an average 36.4% clickthrough rate
  • Second result of the first page has an average 12.5% clickthrough rate
  • Third result of the first page has an average 9.5% clickthrough rate

As you can imagine from the stats above, the clickthrough rates only go down the farther down the search results you go. To put it into even more perspective, there are usually around 10 search results displayed per page, and the 10th result of the first page only receives about a 2.2% clickthrough rate.

So how can you get your search results to show up at the top of the first page without running ads? By utilizing Search Engine Optimization, or SEO. Here are just a few of our best SEO tips that will help increase your chances of landing at the top of the first page of a Google search.

1. Get clear on your keywords.

Every page of your website is going to be different, especially if you have a blog with different topics. However, one of the most important things to remember when planning out your keywords is to make sure the keywords of different pages don’t compete with each other.

Keywords can be anything from single words to phrases. Keep in mind that your keywords are the actually words and questions that people will be typing into the Google search bar. When selecting your keywords, try to ask yourself what would your customers search for. Look at your blogs and think of the questions that your blog will answer and add those questions to your keyword list for that specific page.

2. Put your keywords to work!

Now that you’ve mapped out your keywords for each page, it’s time to utilize them by putting them in the appropriate places. Here is a quick rundown of where you should put your keywords.

  • Meta Description – This is the link summary that populates up when you’re searching in Google. Make sure you incorporate your keywords into your meta description, but careful not to oversaturate.
  • Title and URL of your page – When deciding the title or URL of your page or blog post, make sure you word them to include a few keywords for even better SEO results.
  • Image Alt-Tags – This is a great way to sneak in some extra keywords. Just name your image with a keyword or two and not only will your article show up more towards the top of your Google search, but it also increases the chance of the image showing up when people are doing an image search, landing them back on your site if they decide to click through for more information.
  • In the body of your page – Whether it’s an “about us” page or a blog post, the most logical place to put your keywords is in the body of your web pages. But we do caution you don’t just dump your keywords in and oversaturate your article or page. If Google detects that you are dumping too many keywords to the point your content doesn’t even make sense to the average reader, they can actually penalize you and knock you down in rankings instead of up.

3. Make sure Google knows your location!

If you have a brick and mortar business it is vital that Google knows where you are so your website comes up when people search for “near me” locations. You can accomplish this by putting your address in the footer of your website, in the “contact us” or “about us” pages on your site, and even including the name of your city and state in a few of your blogs.

4. Mobile optimization

A few years ago Google completely revamped it’s algorithm and ranking system by showing mobile optimized sites first, and this is still the case today. The world runs on mobile now and if your site isn’t mobile optimized, your other SEO efforts will have been for nothing. This is a vital step!

5. User-friendly

In addition to your website being mobile ready, it is also extremely important that your website is user-friendly. If your website is engaging, easy to read, and easy to navigate, your visitors will stay on your website longer. Believe it or not, Google also takes into consideration how long a user stays on a site, therefore, when your site is user-friendly it will be ranked higher.

BONUS TIP: Another great way to increase your Google rankings is to set up your Google Businesss Listing. It’s free to set up and if you have a local business the advantages of setting up your listing are huge!

So there you have it, our best tips to get your website on the first page of Google. For even more information on SEO, internet marketing, web design and hosting, or business automation, please feel free to hop over to our services page or contact us today!