An SEO-optimized website receives a solid amount of traffic from multiple sources. When you receive maximum traffic from multiple sources, you can boost sales, advertisement income, brand recognition, and value.
Paid advertisements are a great way to drive traffic to websites but it might be costly for small business owners and businesses working on tight budgets.
In this article, we shared some amazing techniques to maximize website traffic in 2021.
1. Improve Your Mobile Responsiveness and Performance
According to the latest data from Statista, about 54.8 worldwide website traffic comes from mobile devices. So it’s no surprise you should work on optimizing your website for mobile devices.
Even if you only have a simple website, you must guarantee that it is available and comfortable to browse on a variety of devices, including smartphones. Make sure your website is easy to navigate, try to cut-off pop-ups, and use HTML5 instead of Flash.
2. Improve Your Site Loading Speed
Have you ever waited about 20-30 seconds to view content on a website? I have and I do not intend to visit the website ever again. If your website takes an eternity to load or gets delayed by a few seconds, your visitors will bounce away and never come back.
Ensure your webpages are as technically optimized as feasible, including picture file sizes, page layout, and the operation of third-party plugins. If your website loads at a lightning speed, the better results you will get.
3. Guest Posting
Guest posting works in two ways: you may submit content to other sites or accept posts from external authors. Both help you improve exposure and generate high-quality backlinks.
Look for prominent websites and blogs in your niche. Pay special attention to those with active, engaged audiences and those that receive numerous social media exposure. Some blogs will have guest blogging submission criteria, so ensure to read those first.
4. Optimize Your Content for Long tail Keywords
While numerous shorter keywords may appear in your keyword research, it is critical to pay special attention to long-tail keyword prospects. These keywords are frequently more precise. As a result, they have lower search traffic volume and, as a consequence, less competitiveness.
That implies it is not only simpler to rank for relevant long-tail keywords, but also to predict the searcher’s purpose.
When you design a website experience that is customized to the searcher’s purpose, you increase the likelihood of delivering the content that they are looking for. This can assist bring more organic search traffic to your site from a certain demographic or user group.
5. Work on Building Backlinks
A backlink is just a link from some other site to yours. Backlinks from related sites or influencers can help your business reach a much bigger audience while generating qualified traffic to your website.
Google frequently detects them and will increase trust in your company if it notices other credible websites connecting to yours. Backlinks have the power to generate traffic to your website on their own. Users on such sites may click across to yours and explore it, ultimately, improving conversion rates.
6. Work on Social Media Game
Even if you have a large social media following, simply establishing a social presence for your company will not necessarily bring traffic to your website. Post interesting social media content with links to your website, such as discounts, video content, company news, blog entries, and announcements about premium content like ebooks or journals, to convert social media traffic to website visitors.
7. Work on On-Page SEO
SEO is not dead and it won’t die until and unless Google and YouTube go out of existence. Search engine optimization is still an important and desirable technique.
Are you adding alt text to your page or blog post images? Do you make internal connections to fresh content? What about target keywords? What about URL? What about meta description? On-page SEO optimization doesn’t have to take forever, and it might assist you to maximize your website traffic.
8. Spend Your Time on Email Marketing
You will be able to maintain generating internet traffic to your business with email marketing as long as your consumers are enrolled. With social media platforms constantly reducing your range, email marketing is one of the few marketing methods over which you have total control.
Building a list for email marketing may take a long time, so it is critical to get started right away. With the aid of Mailchimp, GetResponse, or ActiveCampaign, you can create an email list and begin working on your campaign.
9. Improve Schema Markup
Schema implementation will not necessarily improve traffic to your website, but it will make it simpler for search engine crawlers to locate and index your content. Another advantage of adopting schema for SEO is that it can lead to better rich website snippets, which can lead to higher click-through rates.
10. Keep an Eye on Analytics
Google Analytics is a goldmine of information on almost every element of your website, from your most popular pages to visitor demographics. Maintain vigilance over your Analytics data and utilize it to inform your advertising and content initiatives. Keep track of which posts and pages are the most effective. Evaluate visitor statistics to determine where, how, and when your site’s traffic is originating from.
In order to increase your website traffic, you have to be consistent and patient. You have to keep a tab of your website speed, responsiveness, mobile-friendliness, schema markup, and analytics.
Are you struggling to maximize your website traffic? We at Planned Growth have been helping companies of all niches to generate website traffic and improve their online presence. Get in touch with us via our online form or call us at 800-625-4769