There are seemingly endless ways to promote or advertise for your company, and countless ways to execute these marketing attempts. In recent times, however, a certain type of advertising has become more and more popular for several different reasons, by the name of UGC, or User Generated Content. This type of content is unique in that it does not, or at least does not appear to, come from the company directly. This is content that is technically provided by other people, customers, fans of the company, or other advocates of the brand.