Marketing Strategies

One of the most important ways you can convey your message to your audience is by telling a story. No matter what you are marketing – whether it’s a product, service or your business itself – it [...]

The internet can be as dangerous as it is helpful. In today’s world, scammers and hackers lurk around every corner of the web looking to take away your information, time, and money. These attacks [...]

What a year 2017 was for marketing! If you had to describe it – it would probably liken to an explosion due to the way social media and data management practically took over the Internet and [...]

On November 25, Small Business Saturday is all set to benefit small business owners in the United States, Canada, and the UK. It’s an event that has been around since 2010 and launched by [...]

To push out a viable, sustainable and popular website or online business, you need to cull the work of different experts who can create content, layout, design, execute your vision, market, and [...]

Voice search began decades ago with speech recognition systems introduced in the 1950s with the Audrey system from Bell Laboratories. Today, most people are familiar with the voice commands [...]

As of the end of 2016, there were 1.86 billion Facebook active users with an average 17% increase every year. Yet studies show that as of December 2016, Facebook reach has been falling by an [...]

It should not be called “social media” anymore because the business trend has shifted to using platforms like Facebook to reach out to new markets and develop brands! No more is social media the [...]

Every business owner has over a thousand details to work on and not a day passes without something important on the calendar – especially if the business has an online presence. Sometimes, it’s [...]

Did you know that recent research reveals that the advertising money consumed in 9 of every 20 keywords is wasted? This is according to an audit by AdWord which translated means almost 50% of [...]