Why SEO is more important than ever for small businesses (Even outside of Fort Lauderdale)

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The outbreak of COVID-19 has created upheaval right across the globe as entire economies and individual businesses make adjustments in order to slow the rate of infection and support healthcare systems.

Governments around the world have imposed a series of strict measures that restrict foot traffic and movement, which has forced some business owners to identify creative ways to deliver their products and services virtually or to temporarily hit the pause button on their operations. Conversely, other industries are experiencing unprecedented levels of demand and are working hard to keep up to avoid disappointing any potential customers. Which has led them to SEO not just companies in Fort Lauderdale.

The coronavirus outbreak has also seen online search behavior shift markedly, which has had an impact on the types of content search engines that are displaying for individual search queries. If your business has been feeling the COVID-19-related strain or you would like to use this time as an opportunity to refine your optimization strategy, let’s take this opportunity to run through a few ways your business can use digital marketing and search engine optimization (SEO) to your advantage.

Conduct a small-scale audit of your content assets

A comprehensive audit takes both expertise and time but if your business is experiencing a slow period, now could be the ideal time to conduct a small-scale audit that will help you to improve the performance of your content.

Start by compiling a spreadsheet that groups content into different types, such as blog posts, emails, videos, and eBooks. From here, you can evaluate each piece in terms of its quality, how much traffic it drove, and how many social shares or backlinks it secured. This process might highlight new opportunities to optimize pieces of content with new keywords or CTAs, integrate new internal links, or identify ways to incorporate fresh content that will drive new streams of traffic to your site.

Utilize data to better understand your audience

Your analytics data can tell you a lot about your ideal audience. Although you might already know a fair amount about your customers, there might be things you haven’t yet picked up on that could prove invaluable when ensuring that your SEO strategy is shaped to deliver the best possible results for your business.

Now could be the ideal time to look into what you can learn about the potential customers who opted not to shop with you or engage your services. You might also find it beneficial to look into data points that you might have overlooked until now, such as the types of devices your potential customers are using to browse your website or whether there are any commonalities between their geographical locations. This information could help you to make refinements to your SEO strategy that might seem small but could, in fact, be game-changing in terms of the level of success you can ultimately drive from your efforts.

It’s time to embrace video

The potential impact of the coronavirus on businesses that aren’t open to making significant alterations to the way they operate and approach the digital landscape, particularly those in established sectors that have long been resistant to change, cannot be overstated.

Previously offline businesses are adapting by wholeheartedly embracing a variety of digital technologies in order to establish a strong online presence for their brands. From gardeners to yoga teachers, sole traders and businesses are using their creativity to identify ways to overcome the losses they are incurring as a result of lockdown.

Google Hangouts, Houseparty, and Zoom, all of which offer video communication and conferencing tools, have seen their web traffic, the creation of new accounts, and daily usage soar in recent weeks. From group live-streaming classes to personalized one-to-one sessions, technology is helping many businesses to remain productive even throughout the most uncertain of circumstances.

In many ways, a level of predictability is essential to the running of a successful and functional business. But after years of Brexit-related uncertainty and now having seen first-hand the impact a global pandemic can have, it is not unreasonable to argue that uncertainty must now be deliberately factored into the future plans of all businesses as standard.

As Joe Cox at UK based SEO agency Superb Digital, states “Coronavirus is not only uprooting and decimating long-established sectors but it is changing the way we shop and consume…There is every chance that some of the shifts we’re seeing in online behavior and business activity, necessitated by lockdown, may become the norm.”

Maximizing your optimization potential with Seo in Fort Lauderdale

For businesses really looking to capitalize on the unique opportunities this unprecedented time in our history is providing, working closely with an experienced SEO agency will ensure you start to make progress and generate results much faster than you would be able to do alone.

Learning about and implementing effective SEO strategies is difficult to do well when you don’t have any prior knowledge. The SEO landscape is incredibly intricate and an understanding of the variety of approaches that are available to you will help you to identify the course of action that will deliver the best results, both now and into the future.

Source: https://www.bmmagazine.co.uk/marketing/why-seo-is-more-important-than-ever-for-small-businesses

This is why now more than ever small businesses even outside of fort Lauderdale need to worry more about SEO

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Start rolling the ball with SEO

Introducing Remote Work: Easy Marketing strategies Bring your office into Cliq

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Ever wondered what it’d be like to experience working from an office space while also working remotely? With Remote Work on Cliq, you can get the best of both worlds. For Marketing strategies.

Dive in to see how Remote Work gives you an office inside Cliq!

Check in to work and see your team

You can now directly check-in and check out to work from Cliq. It’s as simple as swiping your ID when you walk into the office every day. The department view shows you how many from your team are already at work, who’s away, and who’s currently in a meeting. Just like you walk into the office, walk past your teammates and their workspaces, and know with a glance who’s available or busy in a discussion.

Let your team know your availability

When you’re working remotely, you’re more likely to make your own schedule. You can easily let your team know your availability by updating your status on Cliq. The Remote Work view comes with four statuses for you to choose when you’re available for collaboration, engaged with work, having lunch, or taking a short break.

For example, say you’re working on something important. Change your status to “Engaged with work,” so your co-workers know your schedule and don’t expect your immediate attention to anything that’s not an emergency.

Auto-timed status updates: sync your status based on your activity across Zoho Apps

Cliq will also update your status based on your current activity across different Zoho Apps, making collaboration even easier. Whether you’re in a remote session in Zoho Assist or hosting a meeting in Zoho Meeting, Cliq syncs with these apps to auto-update your status! The lunch and short break statuses are also timed, so you don’t have to worry about changing your status once you’re back from the break.

Note: Cliq status sync based on activity across Zoho Apps will be available by June 3, 2020.

Use live feed to see what your co-worker is up to

Live video feed helps you mark your telepresence. Imagine how you’d look at your co-worker’s desk to see if they’re free before heading over for a quick discussion? Cliq’s Live Feed is just the virtual equivalent! You can see what your co-worker is doing, so you know when it’s the right time to connect.

Hop onto an instant group call

There are many situations where talking face-to-face might be better than a message. Use the group call button to pull in stakeholders and get the conversation going. With Cliq and Zoho Notebook’s native integration, you can easily take notes during a call and share it directly in chat.

Add scheduled calls with groups and team members alike

With the department view, giving a perspective of who’s at work, available and busy – you can easily schedule a group call. Scheduled calls on Cliq are completely managed by Zia, the meeting orchestrator. Once a call is scheduled, Zia instantly creates a group chat with all the participants and posts a meeting invite card. You can also easily set up a call with your teammate directly from the chat actions!

Reports help you understand your team’s work hours

Reports give you a comprehensive idea of individual, departmental, and organizational work hours. You can also get a summary of a user or the whole department’s work hours, both for each day and over a period of time.

Remote Work in Cliq is also tightly integrated with Zoho People, so if you’re using Zoho People as your HRMS, check-in and check-out are reflected in Zoho People’s attendance management.

Contextual native integrations across all Zoho Apps

Contextual native integrations help break down information silos. Cliq’s integration across different Zoho Apps makes it all the more easier to take action on URLs and work items right from the chat window.

  • Easy document management
    Cliq’s integration with Zoho Writer lets you preview, share, or export documents from the document URL shared on chat.
  • Effective project collaboration
    How frequently do you have to switch between your project management and collaboration software to keep track of your progress? Wouldn’t it be easier if all your project updates were synced in your project channel on Cliq, where all your project discussions live? With Zoho Cliq-Projects integration, you can easily trigger auto-project updates in any chat to keep all stakeholders informed, as well as take action on messages and turn them into project work items.
  • Instant leave approvals
    Workplace collaboration should also integrate with simple workflows like leave requests, asset management, and more. With the Zoho Cliq – People integration, you can view employee profile, navigate across different departments, and easily leave requests become actionable making it simple for you to approve right from your chat window.
  • Guest Chat: Bring guests into Cliq
    It is important to have avenues that allow you to collaborate with external users with ease while also keeping security in mind. Guest access in Cliq lets you invite an external user or a group of external users to be a part of a group conversation. Guest users will be able to send messages, share files, and get on group calls with an invite, without having to sign up!
  • Permission-based guest management
    Role-based access permissions allow only users tied down to specific roles to create and engage with guest users. Users who have permission to create guest chats and invite guest users also have full permission to manage guests. You can lock a guest chat once its purpose is served or block and remove a guest if necessary. Guest users will not be a part of your Cliq organization and will be able to access only the chat they’re invited to be a part of.

Join our live webinar

We’ll be talking about how Remote Work can give you an office inside Cliq. Join our live webinar to get a walkthrough of all the new updates!

As more businesses become accustomed to this new normal of remote work, it’s important that the tools you use are up-to-date. Remote Work in Cliq is here to make a difference for teams working remotely. If you haven’t tried it out, go ahead and take Cliq for a spin today. Zoho Cliq’s unlimited version will be available for all businesses for free until August 31st, 2020. We wish this is of help to all teams.

Source: https://www.zoho.com/cliq/blog/introducing-remote-work.html

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