It seems like every time you turn around, there’s a new buzz word or phrase being thrown around– like Search Engine Optimization (SEO), for example. As a business owner with little time on your hands, it can be hard to figure out what you actually need to know to help your company’s website succeed, and what you can ignore. Is SEO just a fad, or something you should look into?
While you may be hearing it a lot recently, Search Engine Optimization has been around for quite a while, with techniques changing and evolving over time. It is essential in the success of your online business– especially when there is so much competition in every industry. Search Engine Optimization isn’t a fad, it’s important for many reasons, some of which we’ve listed below.
First, what is SEO?
Search engine optimization, or SEO, is the method of increasing both the quality and quantity of website visitors to your website by optimizing your website to appeal to the indexing spiders/bots working for search engines. As part of your website’s search engine optimization strategy, you might add new content, revise and update existing content, update HTML, perform indexing tasks, establish links, and more.
1. SEO Increases Website Traffic
The days of merely getting leads from referrals or word-of-mouth are over. With SEO services, potential clients might find your company on their own by looking up the services you provide. If you aren’t already optimizing your website, SEO might create a completely new channel for generating leads. The best part? You merely need to persuade website leads to work with you because they are already interested in what you have to offer. SEO is the best method for driving natural traffic to your website.
Increasing internet traffic will eventually assist you in converting more website visitors into leads and then into customers. In summary, SEO is an excellent strategy to expand your business and improve revenue.
2. Good SEO Creates Qualified Leads
By improving your website’s SEO, you are better assisting your visitors in finding exactly what they are looking for, saving them time and increasing the likelihood of a sale. A good SEO strategy starts with identifying what that particular web page is about and, just as importantly, who it is aimed at. There was a time in the past where many believed simply increasing the number of website visitors was enough to succeed, but that mindset has been abandoned by professionals. You want to make sure that your website is ranking for your target key word and that your target keyword makes sense.
Example: John has a website selling scented wax melts for the home. When he goes to optimize his webpage, he should center his focus on the product, the scents, & their target customer. If John decides, “I know that red mini-scooters are REALLY popular right now, according to my research, so I will include them in my html and try to get some of that traffic!”, he is doing himself and his wax melts a great disservice.
First, it likely won’t increase his traffic. Search engine spiders/bots are smarter than they were in the early days so if they were to index his site for scooters, it would be really, really low, buried behind all of the actual scooter websites. Then, if someone were to go through the many listings and happen upon John’s website, they would be annoyed and definitely not in the mood to purchase wax melts.
3. SEO Increases Credibility and Trust
In addition to increasing traffic to your website, SEO aims to build a solid foundation for a beautiful website that is simple to use and provides a positive user experience. People trust and believe in Google. A website user will automatically trust you more if your website appears on the top page of a Google search (a result of excellent SEO). Good content and optimized on-page components will help you establish even more credibility.
4. Shortened Sales Cycle
We already know that SEO increases the number of users who locate your company online, but this isn’t the only benefit. Users who find your website through an online search for a good or service are already interested in what you have to offer; all you need to do is persuade them to do business with you. With SEO services, you attract clients who are prepared to make a purchase, as opposed to cold calling, which may reach out to folks who aren’t interested in doing so right now.
The sales cycle is shortened by a solid SEO strategy because you don’t have to convince individuals to cooperate with you. Users will discover you naturally, have all the knowledge they require to make an educated choice, and eventually accomplish a conversion or engagement.
5. Consumers Research Before Purchasing
Any size business needs to have a solid SEO strategy to compete online. According to studies, between 70 and 80 percent of individuals do online research about a business before visiting them or doing business with them. Companies might be gaining a lot of business if they outrank you and have a greater online presence than you do. These could become new clients for your company with a more effective strategy.
6. A Better Experience for Your Users
Every company wants to rank highly in search results and boost their organic traffic, but very few are aware that delivering the best user experience is essential to doing so. User experience is unquestionably one of the many elements that go into SEO, including outstanding content, backlinks, website speed, and others.
Google is highly sophisticated and has mastered the art of determining whether websites provide a positive or negative user experience. For a website to succeed, the user experience must be favorable.
A few factors that impact user experience (UX) include the following:
- Content is helpful and meets the user’s search goal
- The website is simple to navigate and use
- You must establish your credibility with the audience
- Make your website appealing (focus on image, identity, brand, and other design elements).
- User experience should be given high consideration while optimizing your website
7. Local Exposure & New Customers
Local search is now crucial to the success of small and medium-sized businesses. Local SEO concentrates on improving a company’s online visibility so that search engines will display its web pages when people input locations for its products or services.
An example of this could be “SEO services in Atlanta.”
To build a reputation for a brand locally, local optimization concentrates on certain towns, cities, regions, and states. Local SEO can be quite beneficial if you want to advertise your company locally.
8. Ongoing Results
You’ll steadily witness a growth in online traffic with excellent SEO, something that is impossible with paid advertising. Paid advertising is a temporary fix, a means to quickly create leads, whereas SEO is more of a long-term approach. Even years after publishing a fantastic blog, its effects may still be felt. A website will remain a major player in its industry for a longer period of time if enough time, money, and effort are invested in SEO.
Understanding the various components that make up SEO and how they interact is essential to comprehending why SEO is so significant. In other words, SEO is essential because it increases the visibility of your website, which results in increased traffic and opportunity to convert visitors into paying customers.
How Planned Growth Can Help
The bottom line is that SEO is both necessary and effective, which is the main reason you should care about it. Put your trust in a team of professionals for your content and optimization needs if you want to see the best results of a solid SEO plan. At Planned Growth, we understand what it takes for excellent Search Engine Optimization, and we will use that knowledge to craft the perfect SEO strategy for your company. We at Planned Growth have been helping companies of all niches to generate website traffic and improve their online presence for over 10 years. Get in touch with us via our Online Form or call us at 800-625-4769 and let us show you the difference that quality SEO can make!