Surprisingly, there are still a number of local businesses (and even some national ones) who are not making use of SEO, one of the most critically effective marketing strategies available to owners in the history of promotional outreach. Why? Because search engine optimization is, for lack of a better word, complicated. Even if you know everything there is to know about SEO, that doesn’t mean you have the time to dedicate to implementing and updating your strategy.
That is precisely why Planned Growth includes SEO services as part of their monthly packages. But we don’t need to deflect or otherwise hide everything required when it comes to determining the best path toward a robust SEO plan. Among the reasons why “transparency” is one of our key Core Values is because once you know everything required to develop and maintain provable SEO, you’ll understand why partnering with an expert like Planned Growth just makes good business sense.
1. The Learning Never Stops
The search engines use complex algorithms that create ranking factors to determine the quality, relevancy, and accuracy of a page. And they are always evolving. Keeping up-to-date on what Google is looking for can take focus away from your customers, unless you work with an expert in SEO tactics, website crawling, indexing and ranking, link building, algorithm changes, keyword research, and much more. There’s no reason for you to lose sleep while trying to stay on top of both search engine changes and your competition. That’s what Planned Growth is for.
2. The Work is Always “In Progress”
There are a few one-time tweaks that require little additional maintenance, but SEO is mostly a perpetual work in progress. You must regularly publish unique and high-quality content, relentlessly update pages for accuracy, promote that content through all your channels (such as emails and social media), and return to the old pages to update or add new links. Working with Planned Growth means your site can generate traffic and leads in the background while you focus on everything else required to successfully run your business.
3. Remarkably Less Trial & Error
Some believe learning the hard way is the best way, but who has time for that? Finding the right SEO strategy can take months and even years of tweaking before an owner sees growth in website traffic, let alone clientele. And when it’s just you doing the research and spending after-hours time obsessing over what will help, it can be that much more frustrating. Planned Growth has a team of professionals with combined decades of experience. We can identify the wins and the misses, and tweak your plan accordingly, while you take care of all the new customers coming in.
4. Deciphering Results without Aspirin
When you have more traffic, you get more data. But what does that data mean? Is the demographic you’re reaching actually your target audience? What calls-to-action are more effective than others? What are the conversion rates for your landing pages, and how are they better (or worse)? Where are your visitors coming from, and how can you better reach them moving forward? When SEO is correctly crafted, you will not only see more visitors to your website…they will be *qualified* visitors, meaning more likely to convert.
Bottom line: You can get to the top of Google by getting your information in front of the people who want it the most when they need it. That said, many small business owners are wary of SEO services, likely due to a poor past experience. However, last year’s events around the pandemic and quarantine ensures that online marketing will continue to grow…as will the competitive landscape.Take a look at the reviews on our home page, do some research on SEO and best practices, then call Planned Growth (1-800-625-GROW) or Contact Us here and let us get started. We’re not here to dictate, we’re here to partner with you based on our extensive experience. If you require *any* help with consistently producing relevant and quality content, properly placing keywords into meta data for your webpages, or make just about any other technical adjustments to your website, Planned Growth has a monthly plan that best suits your business and budget. We look forward to working with you!