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LATEST DIGITAL MARKETING
NEWS & TRENDS

Looking for the latest news and trends in digital marketing?
Browse through our blog to discover helpful digital marketing resources to help grow your business.

goal-based planning

Goal-Based Planning: A Smarter Roadmap to Business Growth

In business, planning is essential—but planning without clear, measurable goals is like setting out on a road trip without a destination. You might be busy moving, but are you actually
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The Long-Term Benefits of a Proper Zoho One Implementation

When businesses adopt a new software platform, it’s easy to focus on getting it up and running quickly. But with a powerful suite like Zoho One, long-term success hinges not
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Business Process Improvements

Business Process Improvement: The Key to Sustainable Growth

If your business feels like it’s running in a dozen directions at once, you’re not alone. Many business owners and teams work tirelessly just to keep things afloat — answering
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Summer Marketing Ideas on a whiteboard, Business team discussing how to plan

Seasonal Marketing Ideas to Drive Growth in Summer 2025

As temperatures rise, so do opportunities to connect with customers. Seasonal marketing ideas aren’t just about clever summer slogans—they’re about aligning your marketing strategy with changing consumer behaviors, habits, and
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zoho automation

Unlocking the Full Potential of Zoho Automation

Modern businesses operate in an environment where efficiency, speed, and adaptability define success. With Zoho automation, growing businesses can streamline daily operations, boost productivity, and focus more energy on what
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business planning strategies

3 Business Planning Strategies That Grow With Your Company

As your business evolves, so should your planning process. It’s a common misconception that business planning is a one-time task. In reality, companies at different stages of growth require tailored
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online presence improvement checklist

Is Your Online Presence Spring-Ready? A Quick Digital Marketing Audit Checklist

Spring isn’t just a time to clean out closets—it’s also the perfect opportunity to refresh your business’s online presence. Many small business owners get so caught up in daily operations
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Marketing Tips for Spring 2025 - Computer with notes on screen and flowers on desk.

Marketing Tips: Consumer Behavior Is Changing — Here’s How Local Brands Can Keep Up

Adapting to changing customer expectations is essential as we move into Spring 2025. With personalization, transparency, and local trust taking center stage, local businesses need focused, practical marketing tips that
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google business profile

How to Optimize Your Business Profile on Google for More Leads in 2025

A business profile on Google is one of the most powerful tools for increasing visibility and attracting new customers. As Google continues refining its local search algorithms, businesses that properly
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automated affiliate

Automated Affiliate & Referral Marketing with Zoho Flow

Affiliate and referral marketing are powerful growth strategies, but managing them manually can be time-consuming. Fortunately, businesses can streamline their efforts using Zoho Flow, an automation platform that connects Zoho
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win back customers - business owner behind bar

How to Win Back Customers and Boost Sales After a Slow Season

The post-holiday slowdown is a challenge for many businesses. After the holiday rush, consumer spending often dips, and customer engagement drops. But this doesn’t mean those customers are gone for
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best photos for website - business owner in front of shelves of their product

Best Images for Websites : How to Keep Content Fresh & Boost Engagement

Keeping your website up to date is more than just refreshing text—it’s about using the best images for your website to keep visitors engaged, build trust, and improve conversions. If
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