TurfHound

Client Overview: TurfHound is a trusted name in the golf industry, renowned for providing high-quality golf tee stations, tee lines, and other related products to golf courses, country clubs, and enthusiasts worldwide. Despite their global reach and strong reputation, TurfHound’s online presence was hindered by an outdated and unprofessional website that no longer reflected the brand’s prestige or capabilities.

Project Goals: TurfHound sought a complete overhaul of their website to create a modern, clean, and responsive platform that would showcase their products effectively and reinforce their position as a leader in the golf industry. A key requirement was to prominently display the over 1,000 golf courses globally that use TurfHound’s products, in an organized and user-friendly manner.

Solutions Delivered:

• Custom Website Design: We developed a visually appealing and modern website that is fully responsive, ensuring an optimal user experience across all devices. The design was carefully crafted to align with TurfHound’s brand, reinforcing their professionalism and market leadership.
• Custom Plugin Development: To meet the challenge of listing over 1,000 golf courses that use TurfHound products, we custom coded an existing plugin, allowing for a clean, organized, and user-friendly presentation. This feature not only highlights TurfHound’s impressive client base but also serves as a powerful tool for attracting new customers.
• Enhanced Product Presentation: We restructured the way TurfHound’s products—such as golf tee stations, tee lines, holders, and boxes—are presented on the website. Potential buyers can now easily access all the information they need, presented in a more appealing and comprehensive manner.
• Resource Page Creation: We designed a dedicated resources page that organizes installation instructions and other valuable content in a user-friendly way, making it easy for customers to find the information they need quickly and efficiently.
• Proprietary Foam Highlight: To attract new customers, we emphasized TurfHound’s proprietary foam technology, which is a key differentiator in the market. This feature is prominently displayed on the website, appealing to both existing and potential clients who may not have been aware of this unique selling point.
• ZOHO CRM Integration: We integrated the new website with TurfHound’s existing ZOHO CRM, ensuring seamless data management and efficient customer relationship handling. This integration supports their sales and marketing efforts, helping to convert website visitors into loyal customers.

Outcome: The redesigned TurfHound website now serves as a powerful tool that effectively showcases their products, highlights their extensive client base, and reinforces their brand’s authority in the golf industry. The custom solutions provided, particularly the global golf course listing and enhanced product presentations, have significantly improved user engagement and satisfaction. The new website is not only a reflection of TurfHound’s excellence but also a key asset in their ongoing growth and success.