5 Top Social Media Marketing Tips for Non-Profit Companies
With social media taking the Internet by storm, it is easier for non-profit organizations to utilize the sites and their capabilities. Facebook and Twitter are two of the many social
DIGITAL MARKETING STRATEGY
PLAN NOW. GROW LATER.
Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can be targeted to reach your ideal customer or client.
The Strategy
TARGET MARKET
Your marketing plan must start with a detailed summary of who your target customers are and what their wants and needs are.
UNIQUE SELLING PROPOSITION
Your USP separates your product or service from your competitors. It makes your product or service a “unique”, must have” item.
DISTRIBUTION PLAN
Your Distribution plan details how customers will buy from you.
PROMOTION STRATEGY
Your promotion strategy details how customers will learn about your company and your products and/or services.
RETENTION STRATEGY
Your retention strategy will help you retain customers and get them to buy from you again and again
MARKETING MATERIALS
Every business needs marketing materials. From business cards to stationary and signage.
7 Inspiring Ecommerce Call to Action Examples and Why They Work
By: Tucker Schreiber Source: https://www.shopify.com/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work Your storefront looks great. You’ve spent a lot of time tweaking it and making sure everything flows properly. But why aren’t any visitors adding products
QR Codes for Delivering Marketing Messages
In our previous article on this topic, “QR Codes for Creative Messaging
,” we addressed the use of QR codes on business cards, signage and promotional items such as bottle openers.