Social Media Marketing usually centers on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a platform for organizations to implement marketing campaigns.

Planned Growth has a team of social media specialists who know all the tricks of the trade to build your brand and get your campaigns the attention you need.