Marketing to your Audience with a Conversation, Not an Announcement

Dec Social ConversationMany times, people see marketing and public relations as an opportunity to broadcast their key content messages and share the good news about their company. But as you release that information through various marketing tactics, do you ever feel like you are missing something?

Take a second to think about your key audiences. If you cannot instantly think of who those groups are – you should definitely take some time to get to know your customers. What they like, what they don’t like and the way they buy your product or service – how your product or service enhances their lives.  Continue reading…

The Art of Customer Relationship Management

Spreadsheets, word documents and endless notepads. Alone, there is nothing bad about these things. But, when they are used to keep track of customers and their activity, businesses lose out on client-development opportunities.

While you may have a long-history of managing customers through sheets of paper and your memory, there is a more effective way. Customer relationship management systems (CRMs) provide a seamless solution for managing clients.

Think of it this way: with multiple staff members handling customer relations, such as calling about new promotions, what if there is a miscommunication and your customer gets three phone calls? What if you know that the customer doesn’t like to be called around a certain time of day, but your staff is not aware and they upset a valued client?

While these are extremely simplified examples, you get the idea. Customer Relationship Management programs help to manage sales and marketing tactics by creating client profiles that track activity, interactions and preferences. CRMs allow you to decrease clutter and streamline customer relations. Continue reading…

Social Media: Wading in a Sea of Channels

As we have mentioned many times in this blog, social media is an unavoidable marketing tactic in today’s business culture. Without some degree of social media presence, you are likely to miss capturing part of your desired audience. But, with strained budgets and personnel, it is hard to find enough time in the day to post and manage social media.

In a previous post, we talked about the importance of choosing quality over quantity when it comes to social media channels. But, there definitely isn’t a hard and fast rule for what social media channels every company should use. You really have to look at your audience and your products/services to determine what channels are right for you. Continue reading…

Success is a planned event

Success is not accidental. It does not happen because you found your mojo. It is a result of a plan and hard work. Are you tired of the peaks and valleys of your sales efforts? Do you call on customers to find out they have left you for a competitor?

Are you looking for that extra edge over other companies? Planned Growth can help you achieve your sales goals and make your success a planned event.

Call us today to schedule a professional review of your sales process and a cost-free proposal.