How to Create Off-Season Hype
“Who got the biggest pay hike last season?”
“The 5 teams that look to make it to the Magic 5!”
Sports organizations like the NBA and the NFL are amazing in creating off-season hype. They do this to keep fans talking about the teams and always in the news. It works and it is a strategy that you can use quite easily with your business – albeit on a less expensive scale.
No, you don’t have to pay anyone to put you in the news. You can create posts that can go viral. You can set trends and stir up excitement for your upcoming season. There are many ways to generate leads and improve on your subscriber base. Here are some ideas that might interest you:
Offer off season discounts
There are many shoppers that like to buy off season. They wait for the sales after the holidays to grab what they can – cheap – even if they don’t need it. They are experienced enough to know that they will need it in the future and when that happens, it might be more expensive.
From another angle, there are products that go on massive discount sales during special holidays. According to fatwallet.com American consumers buy around 36 million mattresses a year but mattresses are cheapest on Memorial Day sales. You can also entice shoppers to buy off season products by offering discounts on these special holidays because shoppers are on the look-out for these discounts.
Offer Early Bird Offers
Early bird ticket offers are tricky marketing campaigns but when they work, they work beautifully. It is important for early bird offers to be:
- On a limited offer only
This is the kind of deal that sell because of impulsive buying decisions. If you keep using it, it loses its appeal.
Stalk your Competitors – but in an ethical manner
If you have the time, check out what your competitors are up to. They may have something on the website that could give you an inkling as to what their direction will be in the new season. You should also look up new technology and apps that can help you improve operations and marketing. There is always something new that catches the interest of the Internet public – find out what it is and how you can incorporate it neatly with your business.
Finally, make adjustments to your product. For instance, if your product has something to do with education and it’s summer or holiday break, a different angle like short courses or tie-up with other companies might be a new product you can offer.