Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can be targeted to reach your ideal customer or client.
Your marketing plan must start with a detailed summary of who your target customers are and what their wants and needs are.
Unique Selling Proposition
Your USP separates your product or service from your competitors. It makes your product or service a “unique”, must have” item.
Your Distribution plan details how customers will buy from you.
Your promotion strategy details how customers will learn about your company and your products and/or services.
Your retention strategy will help you retain customers and get them to buy from you again and again.
Every business needs marketing materials. From business cards to stationary and signage.