Marketing is a complex task. From social media to email marketing, SEO to PPC, the overwhelming marketing ways and processes might be a bit confusing for many business owners. The scope of marketing has evolved. It’s not just sending a quick email or creating social media profiles and inserting posts. In order to achieve success in this competitive marketplace, you need to have a solid long-term and short-term marketing plan.
If you want your business to thrive and generate quality leads in 2022, you need to have an organized marketing strategy. The first step of any marketing plan is to create a marketing calendar.
What is Marketing Calendar?
A marketing calendar is a timetable of all marketing actions that are scheduled for the near future. Typically, a calendar consists of all the activities that include all the plans and activities to be performed in the quarter or the year. For example, a marketing calendar includes content and social media posts to be scheduled out during the holiday season or for a specific sale or promotion.
Now, let’s talk about some amazing benefits of having a marketing calendar for your business.
1. Plan Marketing Initiative
The most obvious advantage of having a marketing calendar is being able to plan and track your marketing activities. You can easily assign tasks to your new members, set deadlines, and analyze the results. Let’s take the example of a blog article or social media post. The holiday season is the busiest season for your business. You can easily avoid the panic or rush by simply preparing and developing your marketing calendar a couple of weeks or a month in advance.
2. Keeps Track of Your Expenses
The majority of companies separate their marketing budget early in the year. We at Planned Growth have been doing the same thing for years and it has worked amazingly for us. The marketing calendar does not provide a detailed picture of marketing expenditure but gives you a clear overview of the time and budget allocated for marketing activities. It will help you keep track of your marketing budget as the year progresses.
3. Clarification of Ownership
A well-organized content marketing calendar makes it clear who is in charge of each marketing endeavor. We propose that you designate one person to oversee the marketing calendar itself, including keeping it up to date, preserving its framework, and ensuring that dates are not missed. When questions concerning deadlines occur, this individual will have all of the answers.
Everyone should have access to the calendar. It should specify who is accountable for delivering each component of the plan and when it must be delivered.
4. Set Deadlines
One of the most useful aspects of having a marketing calendar is being able to know what’s coming up next week or next month. If everything is maintained up to date, there should be no shocks when it comes to when blog postings are due or when an email is sent. It is critical to keep account of these dates in order to avoid having too many conflicting deadlines.
When marketing activities are spread out, deadlines are frequently spread out as well, and your team can plan ahead of time.
5. Identifying Gaps in Your Annual Campaign
Examining your campaign schedule will assist you to see if you are producing enough or any content at all. You will also note whether there are times when all of your attempts fail or are not in sync with others.
You won’t be able to tell whether your campaign has voids if you don’t have a plan for your promotional efforts. When your current actions aren’t reaching your business goals, you won’t be able to change or adjust your prospective campaigns. A well-populated marketing calendar can tell you if you need to put in more work or whether you are currently on the right track.
A unified marketing calendar is a valuable resource for you as you advance your marketing and advertising efforts. It connects your marketing strategy to a detailed execution plan, describing who does what and when deadlines will be accomplished. It also helps you to determine which topics will be discussed and what outcomes are expected.
Are you struggling to map our marketing strategies for your business? Well, Planned Growth is ready to help you.