Email marketing seems traditional but it is still one of the best ways to generate leads and increase sales in 2022. The marketing channel has not received quite the attention as other marketing channels, but it is still one of the top priorities for marketers all around the world. According to Oberlo, about 81% of small and mid-scale businesses use email marketing as their go-to customer acquisition channel. Email marketing requires the right contact, a positive mindset, the right approach, the right design, and techniques to get maximum results. We at Planned Growth have collected some tips and tricks for you to generate high-quality leads from email marketing.
1. Add Catchy Subject lines
Your subject line is the most critical factor in getting your subscribers to open your email. Come up with some unique and catchy titles to pique your readers’ interest or create a sense of urgency to your subject lines.
For example, if you have a tennis blog where you share the latest headlines and news of the tennis world, you would want to focus on what’s trending and what people are searching for.
An example of a great headline for a tennis blog:
Novak Djokovic returns to Tennis after Australian Open Debacle in Dubai
This will certainly get you more open because everyone is interested in Novak’s tennis schedule.
2. Create Eye-catching Email Templates
The design of your email is crucial to making a solid first impression. You should keep your emails clear and succinct as much as possible, and avoid having unnecessarily long email templates. If you include a lot of extraneous information in your email templates, it may distract your audience from the content. Use a normal font to convey your message so that your visitors don’t have a hard time reading the content. Don’t forget to place your call to action button in the right place and make sure it looks distinctive from the rest of the email.
3. Use a Strong Call-to-action Button
You should include a call-to-action button in every email so that readers may easily take the right action. You must utilize innovative language to include a powerful CTA in your email newsletters in order to capture the reader’s attention. By including effective CTAs, you will increase excitement and urgency, hence increasing conversion rates. For example, you can use phrases like ‘Trying it for Free’, ‘Get an Amazing Offer’, ‘Just 2 Spots Left’, ‘Shop Now, ‘20% Off Today’, and so on. We at Planned Growth would recommend keeping the call-to-action button less than five words. Keep it short and to the point.
4. Use Email Automation Tools
The process of sending email campaigns is simplified by automation. Sending emails to every individual consumer might be a time-consuming manual operation. It not only wastes time but also decreases productivity. To improve efficiency and productivity, you can use email marketing tools to deliver customized campaigns to a specific group of your audience from their email list.
If you use email automation software to streamline the process of sending emails, your email marketing plan may transform into a lead-generating plan. It will allow you to send emails to a specific subset of your client list at the time and frequency that you specify.
5. Optimize for Mobile Devices
According to Truelist, over 50% of email campaigns were viewed on mobile devices in 2020 and that number is going to go higher in 2022 and beyond. Users find it easy to read emails on their mobile devices instead of on their desktops or laptop. Keeping screen resolution and other user factors in consideration, you should design your email template and put buttons so that the entire content is viewable on the mobile device and not clipped or concealed somewhere.
Lastly, we would recommend running A/B testing on your email campaign and checking its performance.
In a nutshell, email marketing is still ruling the marketing world and will continue to do so in the near future. It’s an effective way to connect with your customers, generate quality leads, and ultimately improve sales. A well-crafted email marketing campaign will get you quality leads. If you are struggling to figure out the correct way to nurture an email marketing campaign, Planned Growth is ready to help you. You can get in touch with us via our online form or simply call us at 800-625-4769.