Businesses from all sectors have gone through multiple changes from 2020 to 2021. From project management to Artificial Intelligence (AI) to Data Analytics, the change in different business techniques has evolved the business operation. The increase in remote workers and digital nomads has been the highlight of 2020 and 2021. So, what’s going to happen in 2022. Well, 2022 will follow some business trends of 2021 but we will see some new ideas and creations. We shared some mind-boggling business trends to watch out for in 2022 and beyond.
Let’s get the ball rolling.
1. Increase in Remote Work
The global pandemic forced a lot of employees to work from home. Employees are still afraid of going back to the office and the rise of the Omricon variant is not doing any favor. Hiring remote workers from all around the world has provided an opportunity to find diverse candidates from all around the world. Research shows that workers are more productive when they work from home than in the office.
So, the remote working trend will continue to increase and more small and mid-sized businesses will hire remote workers from all around the world in 2022 and beyond.
2. Video Marketing Will Take the World by Storm
As a business owner or marketing executive, you would want to change your marketing techniques to improve conversion and sales. One particular marketing technique that is thriving is video marketing and it will continue to do so in the near future.
The popularity of TikTok and YouTube has encouraged business owners to incorporate video marketing strategies to promote their products and services. According to wyzowl, 78% of marketers have revealed that video has directly influenced and increased their sales.
If you’re planning to strengthen your marketing campaign, consider using video marketing strategies in your marketing campaign. Use video-sharing platforms like TikTok, YouTube, Twitch, and more to share about your products and services.
3. Mobile Commerce
One of today’s businesses’ aims is to meet clients where they are. And can you guess where they are? On their smartphones. According to Techjury, about 79% of mobile users have used their smartphones to make an online purchase.
Companies may utilize this to their benefit today better than ever as mobile shopping evolves and advances. Smaller firms with foresight may easily entice customers away from larger competitors. The epidemic emphasized the importance of mobile commerce, providing firms with efficient e-commerce operations an advantage over those without.
4. Artificial Intelligence
Robotics has long been used in sectors such as manufacturing, farming, and shipping. However, artificial intelligence (AI) is currently taking off and is expected to play a pivotal role in 2022. There are still some places AI lags behind but the improvement we have seen is nothing short of staggering.
Personalized AI will be extremely advantageous to a wide range of small enterprises. Artificial intelligence has a wide spectrum of uses, from chatbots to digital assistants to fraud detection systems. AI should be considered by all firms in order to optimize operations and create cost reductions.
5. Going Eco-Friendly
Environmentally friendly products are in high demand across several industries. Many businesses are launching initiatives such as green consultancy, efficiency audits, and even greener app development. We’ve seen how a movement in customer preferences has pressed the car industry’s hand. Going green is no longer an option, but a necessity, as the market for environmentally friendly products and services expands.
In recent years, there has been a spike in the number of businesses offering recycled items, organic foods, and greener goods & services. This is a phenomenon that isn’t going to disappear since new generations of customers are more concerned with environmental protection than ever before.
6. Networking Will Increase and Evolve
Networking will become more crucial for small and mid-sized businesses in 2022. Rather than attempting to exist and expand alone, an increasing number of businesses are banding together to advise and assist one another. Important skills and data are discussed, and there is also the opportunity to gain fresh leads. Whether the company is young or has been in operation for some time, networking will help it expand. Cooperation will be more vital than ever for smaller businesses in the coming years.
7. Diversity will Thrive
For a long time, people have recognized and cherished diversity. However, as we enter the 2020s, there is a greater need for diversity than ever before. Many people believe that there is still insufficient diversity or equitable opportunities for success.
Diversity brings new ideas and innovation. If you’re planning to expand your business empire and innovation, you should definitely hire people from different backgrounds and expertise.
In a nutshell, the landscape of business is changing with the increase of remote work and artificial intelligence. Keeping up with the latest business trends will help you understand the market better and make better decisions.
Are you struggling to start your business or having difficulty generating leads? Get in touch with Planned Growth right away and increase your online presence. Call us at 800-625-4769 or send us a quick message via our online form.