With technology, the local village store now has the potential to be a blockbuster global business. It’s this promise of success that is prompting many to set up a business using the Internet, believing that marketing the business will be easy as pie.
Well, it’s not exactly that easy. To be wildly successful in an online endeavor, one must do more than be a hardworking, dedicated individual. One needs to be Internet tech-savvy, and that includes understanding the significance of using Pay-Per-Click, or PPC.
What is PPC?
PPC is a type of online advertising that gets online users to contact, subscribe, or respond to your requests for surveys or inclusion in your current and future promotions. However, over and above these basic benefits, PPC also allows you to promote your brand, find out more about your competition, get new leads and feedback, and test strategies. You also can engage in critical analytics that will help you perfect your marketing and business plans of attack.
After setting up your website or online presence, the critical key is getting noticed – by the right market. To do this, you must perfect your brand, presentation, pricing, costs, trackability, and PPC plan.
The latest figures on PPC reveal that:
- 53% of mobile users click on PPC ads.
- Of those that search the Internet using their mobile gadgets, 69% continue on to call the business they find online.
- Businesses that spend on PPC ads make an average of $3 for every $1.60 they spend.
Clearly, the world is on the Internet, but finding you is a different story. Compared to other forms of advertising, PPC can offer you the following advantages:
PPC is Highly Measurable
As a business owner, you are probably aware that your business will flourish if you have access to data that can show you areas needing improvement and strategies to avoid. As a metric-based approach, PPC can track your business activities and let you know if you are closing in on your business goals. You will not only get short-term value but also be able to pursue your long-term objectives more precisely.
PPC is Flexible
It does not matter if you plan on being a popular local business or an international phenomenon. PPC will allow you to target your desired market because it is very flexible and adaptive. In fact, you can shift PPC strategies in minutes if you want, with minimal cost.
PPC Lets You Control the Budget
Even if you have been in business for just six months, you know that costs can get out of hand easily. With PPC, you control your budget and spending. All you have to do is set a daily budget. You can expand the budget if you want more leads or data, or reduce it when you feel you have more than you can handle. The only time PPC spending may spiral out of control is if you hire someone to do it for you and allow them to make all the decisions.
PPC is Constantly Improving
PPC of 1996 is extremely different from the PPC of 2016. Before, ads would pop up randomly. Today, your ads become visible to your desired market because of improved artificial intelligence that matches keywords to ads. For instance, Google is able to take your ads straight to inboxes of your market using the Adwords interface. Since this is a relatively new tool, the PPC costs are still lower than paid searches, but conversion rate is higher.
With the right PPC expert helping you build your online presence, your business will be able to fully reach its potential – a potential that is only bound by your objectives and selected target market.