16 Must-Know Stats About Online Fundraising and Social Media

16 Must Know Stats About Online Fundraising and Social Media Square
It’s true that social media is in transition. Facebook Reach is at an all time low. Instagram has a new algorithm. Twitter is in flux. And the next Big Thing in social media 💯 Snapchat 😍 is baffling to many seasoned social media managers. But digital and mobile app payments are coming. The global internet population is set to triple in the next four years. The Internet of Things will transform our world. And email ROI and online giving is up, up, up! In reality, the peak years of email, online fundraising, and social media are ahead of us and the next decade will astound us all.

1. Nearly one in three (31.5%) people worldwide donated to charity in 2015 and one in four (24%) volunteered.


Source: CAF World Giving Index 2015

2. By 2018, the global population of social media users is projected to grow to 2.44 billion, or 33% of the world population.

global social media audience

Source: TrackMaven

3. Total giving is expected to grow 4.1% in 2016 and 4.3% in 2017. The vast majority of the giving will be done by individuals.

total giving growth

Source: The Philanthropy Outlook

4. Matures donate $683 annually. Boomers $478. Gen Xers $465. And Millennials $238.

how much different generations give to charity

Source: Abila

5. Donors 40-59 years old are now the most likely to give online.


Source: Dunham+Company

6. Millennials most inspired to give by social media. Gen X and Baby Boomers by email.Prediction: Gen Z will prefer mobile apps.

2016 Global Giving Trends SMALL

Source: Global NGO Online Technology Report

7. 95% of NGOs worldwide have a Facebook Page. 83% have a Twitter Profile. 40% are active on Instagram.

Social Media Used By NGOs Worldwide SMALL

Source: Global NGO Online Technology Report

8. Internet users have an average of 5.5 social media accounts. They are regularly active on 2.8 of those accounts.

number of accounts worldwide

Source: Global Web Index

9. 18% of all online donations come from mobile device users.

mobile giving stats

Source: CDW

10. On average, your followers should grow 23% annually on both Facebook and Twitter.

global social media growth

Source: TrackMaven

11. Short videos, short online articles, and short emails keep donors the most engaged, informed, and inspired to give.

inspired giving engagement

Source: Abila

12. For every 1,000 fundraising emails delivered, a nonprofit raises $44.

Email Revenue

Source: M+R Benchmarks Study

13. For Every 1,000 email subscribers, nonprofits have 355 Facebook follower, 132 Twitter followers, and 19 Instagram followers.

For every 1,000 email subscribers

Source: M+R Benchmarks Study

14. 11% of all online giving occurs over the last three days of the year.

December Giving

Source: Network for Good

15. Given the opportunity, 48% of American adults would make donations within a mobile app.

Cone Communications Mobile App

Source: Cone Communications

16. 42% of nonprofits use WordPress as the Content Management System for their website.

wordpress nonprofits 2

Source: npENGAGE

Article Source: http://www.nptechforgood.com/2016/05/13/16-must-know-stats-about-online-fundraising-and-social-media/

Benefits of WordPress Over DIY Website Builders

wordpress-923188_1920As you embark on building a new website for your business you will at some point be faced with deciding whether you should use the much acclaimed WordPress platform or go with a DIY type website builder.

Here are 6 reasons you should utilize WordPress over the other options


  1. No coding needed.Most other options require that you have knowledge of coding and HTML, whereas most web hosting companies have forms of one-click install for WordPress making it very easy and intuitive to set up your new website.


  1. Numerous design options.The design variety is vast with WordPress. There are thousands of WordPress themes available to use, many of them are free and are able to be easily customized. You don’t have to worry that your website will look exactly like so many other websites. Additionally, there are over 24,000 plug-ins available to customize each part of your website to your needs and design preferences.


  1. You control your site.Going with WordPress and self-hosting your site means that you maintain control over that site and any changes that do occur, whereas if you’re using a third-party site builder you do not truly own the site. If this site builder goes out of business or gets hacked, your website with them is gone. This is not the case with a WordPress site.


  1. SEO Friendly. Search Engine Optimization is vital if you want your site to be found. Google search integrates seamlessly with WordPress sites since WordPress offers many built-in SEO features. Many of the popular WordPress plug-ins will walk you through how to maximize SEO for your site, letting you know if you need to add more headers, more keywords, or even more images.


  1. It’s Open Source. This means there are always thousands of people working on improving the functionality of the platform, which for you means constant updates and staying in the loop with the current trends and needs of the web community.


  1. The support is unparalleled. With WordPress being so well utilized they have a top-notch support team. If you encounter problems any time of the day or night there is someone available to help you. If you don’t want to contact the WordPress team directly you can search on the well-moderated community user forums for the answers you need. You will never be alone in managing any support issues if you use WordPress.


The list of reasons that WordPress is better than a DIY platform is endless, but these are some of the more popular reasons that so many choose and stay with WordPress.

The Fall of Hand-Coded Websites and the Rise of CMS


Hand-coding is the traditional, some would say “old school”, method of building websites. Many years ago when people were first developing websites everything was done by coders, using what is called hand-coding. Complicated algorithms and formulas were the keys to making images and text come alive on the internet. Those that didn’t know how to do this had to hire coders to design websites for them, along with webmasters to update and manage the content and security.

As technology has improved content management systems have developed and improved along with them. A content management system is used to manage the complete content of a website. Joomla! used to be a very popular CMS specifically used to build websites. As CMS’s grew in popularity the top three that grew in popularity were Joomla!, Drupal and WordPress. Joomla! And Drupal both required more work to set up and configure and were not easily accessible by the novice computer user.

As more and more users began to try to set up websites on their own many found WordPress to be far easier to use and understand than the other CMS platforms. WordPress allows the novice web user to go in and create a site from scratch without knowing any code. Understanding code was the big barrier that kept many people from setting up their own websites in the past. With the developments in WordPress, you do not have to be a coder to set up a very professional and polished website.

Another advantage to WordPress sites, that makes them attractive to clients that hire out developers to set up their sites, is that WordPress can be managed by the client/company and not require hiring a webmaster. WordPress is easy to use and understand. If a client needs to make changes to the images on the site or to any of the text, including blog posts, it’s a matter of just logging in and going into the very easy to understand dashboard to do what they want.

WordPress also has the availability of thousands of plug-ins. Plug-ins are add-on features that WordPress users can use for different elements of their website. This can range from setting up forms to putting various items in the sidebar or even adding images. By using various plug-ins you can create many of the same features that people would typically hire a coder to do via custom coding. WordPress can be accessed by anyone that knows how to access the internet

All About WordPress

4919659112_b9f6b0df8f_oWordPress is the most popular and fastest growing content management system in the world. Its ease of use and top-notch support make it perfect for even the novice to develop a solid web presence.

How Did WordPress Begin?

WordPress was started in 2003 as a joint effort between Matt Mullenweg and Mike Little to be a branch off of the platform b2/cafelog. WordPress is considered an Open Source project. This means there are hundreds, maybe even thousands of people from all over the world working on improving it and further developing it on a daily basis. Because of the fact that it’s open source, it allows the average user to be able to utilize it for any type of website without paying licensing fees.

WordPress began as a blogging platform, designed to be used for people to journal online about any topic they wished. As it grew and the number of users grew, it has expanded into a full content management system that’s capable of managing websites with a variety of needs.

WordPress Now

WordPress currently powers over 25% of all websites on the internet. Its ease of use and customization make it popular for everyone, especially those not experienced with coding and web design. The wide array of plug-ins available for WordPress makes it easy to add features that one would previously have to pay a custom coder to develop. Plug-ins can do everything from setting up a photo gallery to include newsletter sign-up forms to create custom graphics. There are several plug-ins that are available to improve SEO rankings.

The Future of WordPress

Recent interviews with Matt Mullenweg have indicated that WordPress is committed to becoming more social media oriented and more mobile responsive in all aspects, including both the website themes it offers and in being able to manage websites.

More improvements are being made to the system using the JetPack interface and the newly created Calypso, which allows you to easily manage your WordPress sites in a fresh, faster dashboard. Calypso is currently only available to WordPress.com users and via an app for Mac users, but it will be available to all self-hosted WordPress.org sites in the future.

If you have a website or are considering designing a website WordPress is the easiest and most seamless way to go. No more learning how to code and building sites from scratch.