5 Top Web Marketing Tips for Nonprofits

nonprofit
It is always a great idea to have a marketing strategy for your nonprofit organization. Many do not see the value of having one, but marketing for a nonprofit should be similar to a business. While your goals may differ, the same methods are still used to gain support and funding for your organization. Marketing is also seen as very costly, which is a reason why some nonprofit organizations steer clear of it. However, there are several low-cost options that can be used to effectively use web marketing without emptying your entire budget.

Here are five low-cost marketing strategies and tips that can help increase your exposure through web marketing:

1. Create an incredible and memorable site.

First and foremost, develop a fully functional website that represents your organization. If you are serious about your organization, then you want to make sure you have a professional website. While there is nothing wrong with a do-it-yourself website with free hosting, it is not advisable for a serious endeavor. It is better if your website does not include words at the bottom such as “This is an XYZ (free web host) website.”

Also, no matter how small or big your website is, an aesthetically pleasing design and royalty-free photography will give a great impression and bolster trust in your website visitors. You can always make a very small nonprofit organization look magnified with a professionally designed website.

2. Blog often.

Just like having a nice website is important, so is having an updated blog. A blog will allow you to post new and up-to-date happenings within your nonprofit, relevant feature stories, press releases and more. By having this item, you will keep your visitors interested, improve the stickiness of your website, and encourage your content to be shared on social media and elsewhere. Do some research into your demographic of customers to find out their philanthropic interests, as well as how your organization can assist and motivate them to get involved in your organization. Highlight all the incredible things your organization is doing in the community and how you are working hard to accomplish your mission. Provide useful and applicable information that will keep them coming back for more. Blog often, at least once a day. More is always better! This will bump up your information in search engines and make your material easier to find across the web.

3. Develop simple, sleek, and consistent branding for your organization.

Many times nonprofit organizations will not put a lot of thought into branding. First, nail down a very simple logo that is memorable and attractive, but not too complex. From there, develop a list of what you want the organization to be about, such as quality service, excellent results, etc. Determine who you are and what sets you apart from other nonprofit organizations with similar goals. From there, make sure that all of your website, letterheads, signage, and so on are all branded with the same logo and communicate the same language and ideas. It is important to be focused because individuals will not trust brands that seem to be all over the place, without a consistent idea, vision or plan.

4. Become active on social media.

Social media has become a force to reckon with these days and must be a part of the marketing toolkit of every business and organization. In any marketing strategy, it is important to go where the people are. The majority of individuals you are looking for tend to frequent major social platforms such as Facebook, Twitter, YouTube, or Instagram. To simply neglect social media can be detrimental to your organization. Individuals want to know that you can relate to and reach them, and are relevant. If you seem like a dinosaur company, your support will be minimal. Create engaging content. This will capture the interest of your target group.

5. Don’t forget about your opt-in.

Create an email opt-in at the top right side of your website page. Ultimately, when you transmit content through social media, you want to send clients to your website through links, with the opportunity to capture their email through an opt-in form. If you offer something for free, in exchange for email, you may have a higher rate of opt-ins. This is important is because you do not want your organization to be fully dependent on a social network. If that social network disappears, starts charging outrageously, or kicks you off for some reason, you will have collected value email addresses so that you are able to smoothly continue your relationship with your clients. Email them often with useful information.




16 Must-Know Stats About Online Fundraising and Social Media

16 Must Know Stats About Online Fundraising and Social Media Square
It’s true that social media is in transition. Facebook Reach is at an all time low. Instagram has a new algorithm. Twitter is in flux. And the next Big Thing in social media 💯 Snapchat 😍 is baffling to many seasoned social media managers. But digital and mobile app payments are coming. The global internet population is set to triple in the next four years. The Internet of Things will transform our world. And email ROI and online giving is up, up, up! In reality, the peak years of email, online fundraising, and social media are ahead of us and the next decade will astound us all.

1. Nearly one in three (31.5%) people worldwide donated to charity in 2015 and one in four (24%) volunteered.

PIR-Illustrations

Source: CAF World Giving Index 2015

2. By 2018, the global population of social media users is projected to grow to 2.44 billion, or 33% of the world population.

global social media audience

Source: TrackMaven

3. Total giving is expected to grow 4.1% in 2016 and 4.3% in 2017. The vast majority of the giving will be done by individuals.

total giving growth

Source: The Philanthropy Outlook

4. Matures donate $683 annually. Boomers $478. Gen Xers $465. And Millennials $238.

how much different generations give to charity

Source: Abila

5. Donors 40-59 years old are now the most likely to give online.

Donors40-59NowMostLikelyToGiveOnline_Dunham_2016_website

Source: Dunham+Company

6. Millennials most inspired to give by social media. Gen X and Baby Boomers by email.Prediction: Gen Z will prefer mobile apps.

2016 Global Giving Trends SMALL

Source: Global NGO Online Technology Report

7. 95% of NGOs worldwide have a Facebook Page. 83% have a Twitter Profile. 40% are active on Instagram.

Social Media Used By NGOs Worldwide SMALL

Source: Global NGO Online Technology Report

8. Internet users have an average of 5.5 social media accounts. They are regularly active on 2.8 of those accounts.

number of accounts worldwide

Source: Global Web Index

9. 18% of all online donations come from mobile device users.

mobile giving stats

Source: CDW

10. On average, your followers should grow 23% annually on both Facebook and Twitter.

global social media growth

Source: TrackMaven

11. Short videos, short online articles, and short emails keep donors the most engaged, informed, and inspired to give.

inspired giving engagement

Source: Abila

12. For every 1,000 fundraising emails delivered, a nonprofit raises $44.

Email Revenue

Source: M+R Benchmarks Study

13. For Every 1,000 email subscribers, nonprofits have 355 Facebook follower, 132 Twitter followers, and 19 Instagram followers.

For every 1,000 email subscribers

Source: M+R Benchmarks Study

14. 11% of all online giving occurs over the last three days of the year.

December Giving

Source: Network for Good

15. Given the opportunity, 48% of American adults would make donations within a mobile app.

Cone Communications Mobile App

Source: Cone Communications

16. 42% of nonprofits use WordPress as the Content Management System for their website.

wordpress nonprofits 2

Source: npENGAGE

Article Source: http://www.nptechforgood.com/2016/05/13/16-must-know-stats-about-online-fundraising-and-social-media/




Benefits of WordPress Over DIY Website Builders

wordpress-923188_1920As you embark on building a new website for your business you will at some point be faced with deciding whether you should use the much acclaimed WordPress platform or go with a DIY type website builder.

Here are 6 reasons you should utilize WordPress over the other options

 

  1. No coding needed.Most other options require that you have knowledge of coding and HTML, whereas most web hosting companies have forms of one-click install for WordPress making it very easy and intuitive to set up your new website.

 

  1. Numerous design options.The design variety is vast with WordPress. There are thousands of WordPress themes available to use, many of them are free and are able to be easily customized. You don’t have to worry that your website will look exactly like so many other websites. Additionally, there are over 24,000 plug-ins available to customize each part of your website to your needs and design preferences.

 

  1. You control your site.Going with WordPress and self-hosting your site means that you maintain control over that site and any changes that do occur, whereas if you’re using a third-party site builder you do not truly own the site. If this site builder goes out of business or gets hacked, your website with them is gone. This is not the case with a WordPress site.

 

  1. SEO Friendly. Search Engine Optimization is vital if you want your site to be found. Google search integrates seamlessly with WordPress sites since WordPress offers many built-in SEO features. Many of the popular WordPress plug-ins will walk you through how to maximize SEO for your site, letting you know if you need to add more headers, more keywords, or even more images.

 

  1. It’s Open Source. This means there are always thousands of people working on improving the functionality of the platform, which for you means constant updates and staying in the loop with the current trends and needs of the web community.

 

  1. The support is unparalleled. With WordPress being so well utilized they have a top-notch support team. If you encounter problems any time of the day or night there is someone available to help you. If you don’t want to contact the WordPress team directly you can search on the well-moderated community user forums for the answers you need. You will never be alone in managing any support issues if you use WordPress.

 

The list of reasons that WordPress is better than a DIY platform is endless, but these are some of the more popular reasons that so many choose and stay with WordPress.




The Fall of Hand-Coded Websites and the Rise of CMS

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Hand-coding is the traditional, some would say “old school”, method of building websites. Many years ago when people were first developing websites everything was done by coders, using what is called hand-coding. Complicated algorithms and formulas were the keys to making images and text come alive on the internet. Those that didn’t know how to do this had to hire coders to design websites for them, along with webmasters to update and manage the content and security.

As technology has improved content management systems have developed and improved along with them. A content management system is used to manage the complete content of a website. Joomla! used to be a very popular CMS specifically used to build websites. As CMS’s grew in popularity the top three that grew in popularity were Joomla!, Drupal and WordPress. Joomla! And Drupal both required more work to set up and configure and were not easily accessible by the novice computer user.

As more and more users began to try to set up websites on their own many found WordPress to be far easier to use and understand than the other CMS platforms. WordPress allows the novice web user to go in and create a site from scratch without knowing any code. Understanding code was the big barrier that kept many people from setting up their own websites in the past. With the developments in WordPress, you do not have to be a coder to set up a very professional and polished website.

Another advantage to WordPress sites, that makes them attractive to clients that hire out developers to set up their sites, is that WordPress can be managed by the client/company and not require hiring a webmaster. WordPress is easy to use and understand. If a client needs to make changes to the images on the site or to any of the text, including blog posts, it’s a matter of just logging in and going into the very easy to understand dashboard to do what they want.

WordPress also has the availability of thousands of plug-ins. Plug-ins are add-on features that WordPress users can use for different elements of their website. This can range from setting up forms to putting various items in the sidebar or even adding images. By using various plug-ins you can create many of the same features that people would typically hire a coder to do via custom coding. WordPress can be accessed by anyone that knows how to access the internet