30 Commanding Words that Rock Social Media

Power of Words

In 2009, the Global Language Monitor pegged the English language as having breached 1 million words and by 2014, there were over 1.025 words in the English dictionary. The millionth word? Well, of course, it had to be related to the Internet, and it was “Web 2.0.”

The average native English speaker has a vocabulary of fewer than 5,000 words and weeding out most words, and one can come up with 30 powerful words that can pull emotions and reactions so much so that readers will feel compelled to take action. This is what engaging a reader is all about and one of the reasons why social media has become so popular. Social media is a reflection of life, and the more powerful your words are, the higher your chances of getting support for your cause from people you never met or may never meet.

The use of words has been honed to a science, and this has tremendously helped those in the business of copywriting, writing, marketing, and sales. Power words can inspire, change moods and motivation. Power words can affect the way your business grows and combining power words with social media combines a powerhouse combination that is unbeatable.

Today’s most relevant power words can be categorized into personal power words, success power words, and action power words. They work both online and offline.

Personal Power Words have to do with one’s growth, and they are:

  • Now
  • You
  • Imagine
  • Inspires
  • Create
  • Discover
  • Learn
  • Challenge
  • Improvement

Success Power Words all have to do with building your business and endeavors. These words are:

  • How To
  • Promote
  • Results
  • Remarkable
  • Sensational
  • Increase
  • Proven

Action Power Words are great for getting people to do something for you, your nonprofit organization, or cause. These words are:

  • Exclusive
  • Power
  • Try
  • Free
  • Bonus
  • Click
  • Announcing
  • Revolutionary
  • Tell Us
  • Hurry
  • Easy
  • Join
  • Donate
  • Become a Member

The Reasons Why Using Power Words Makes Sense

With so much going on online, grabbing and retaining the attention of your reader, visitor, or subscriber has to happen in seconds. Therefore, you need to use simple words that capture their attention and hold it long enough for them to want to follow it up with an action such as sharing, donating, subscribing, or bookmarking.

By using a word like “revolutionary,” you can bet that people will want to know what is “revolutionary” especially if it will get them ahead of their competition or give them the inside track so they can boast about “knowing about it first.” That’s right; power words can increase conversion rates by as much as 103%!

When power words were tested by renowned social psychologist Ellen Langer, she revealed that saying she was “in a rush” made people step aside and give way compared to when she used the words, “May I?”

Using power words though is an art. You can’t just toss them into your post and wait for the numbers to increase. There are ways to use them, and if you go about using it in the wrong way, you end up abusing the words and doing damage to your reputation. It’s what Frank Luntz once said in his book “Words That Work: It’s Not What You Say, It’s What People Hear.” In this book, he basically stated that effective communications have to be in the proper context, or it becomes destructive.

Thus, know your audience before picking your power words. Then, know where to use them, so they stand out.

Power words are most effective in:

  • Titles
  • Headlines
  • Subject lines
  • First paragraph and last paragraph
  • Comments
  • Call to Action

Finally, avoid the temptation to abuse power words by using them too often because they will screen out the attention of your audience and make them feel they are being intimidated or annoyed.

Power words communicate in the most effective way possible, but power words can also corrupt so be careful and temper its use, so your efforts do not go to waste.




30 Potent Words That Rule On Social Media

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Words can either be glazed over or stir readers into reacting either through emotion or action. Power words are the words that cause reactions because they take the readers in and engage them. The longer a reader focuses on your message, the more likely he or she will invest in your cause or follow your organization.

Websites belonging to nonprofit organizations are typical of the kind that needs potent and powerful words. Using these types of words in their pitches will bring in the support to sustain their cause. However, some words carry far more weight than others when properly used.

These are a few of the power words that nonprofit organizations should have in their vocabulary for both their written and spoken communications, online and face-to-face:

Now, Free, Exclusive, Proven, Power, Try, Learn, You, Donate, Results, Imagine, Create, Bonus, Increase, Announcing, Easy, Click, How To, Discover, Revolutionary, Promote, Tell Us, Improvement, Inspires, Challenge, Remarkable, Hurry, Sensational, Join, and Become a Member.

Using powerful and potent words isn’t easy because it can quickly turn sour if they are used incorrectly – and this happens far too often for comfort. Instead of eliciting positive vibes, you could damage your reputation; instead of earning Likes, you could be on the receiving end of hate email, and so on.

In a simple test conducted by a large information website, when an empty question was replaced by a power word like “get”, the response was a conversion rate increase of 103%. When a doctor played around with three questions all asking for the same thing from a group of people, she discovered that saying “excuse me” is not as effective as saying “this is a rush job.” This doesn’t mean you shouldn’t be pleasant and respectful to people, but it emphasizes that there are certain words that prompt people to act faster than other words.

Thus, with words such as those listed above, readers find themselves either responding impulsively or regardless of whether it makes sense for them to act accordingly or not.

On the other hand, improper use of the words can land you in a lot of trouble if the audience misunderstands your message or gets offended by the way you write or speak. In a nutshell, you need several things in place if you want to use these words effectively:

  • One, know your audience.
  • Two, know the words to use.
  • Three, choose your words wisely and make sure they are relevant to your audience.

In written communications, there are key places where potent words carry more weight. These areas are the title, headlines, subject line, beginning and end of your content, comments, and Calls To Action (CTAs).

Create engaging copy and sensational communications with carefully selected power words and watch your readers react positively to your message. Your words can be powerful, and you can achieve your marketing goals, gain subscribers, solicit donations, and grow your online presence right now. Try it and enjoy the results!




Pesky Interstitial Ads: Gone For Good & What You Can Now Do For Your Mobile App Ads

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Google has been giving out warning about abusing the ad machinery with interstitial ads and hopefully you have been listening. For those still unaware, Google has released a new update on their algorithm that affects mobile app ads and other interstitial ads that have been annoying Internet users.

There have been several studies that were done on user experience with interstitial ads and the results of the studies clearly show that 69% of users abandon the web page once they see the ad and a mere 9% have gone on to visit the interstitial page and deciding to click on the “Get App” button. In addition, when a banner ad was used instead of the interstitial ad, mobile website use increased by 17% with native Google+ app install remaining unaffected.

According to David Morell who works as a software engineer for Google+, the results of studies showed that interstitial ads should be permanently retired – which is exactly what they did and Google+ now enjoys an increase in users and a net positive change.

Getting Rid of Negative Association

While some people still insist on the belief that “any publicity is still publicity” kind of thinking, not everything you put online will deliver value. Some posts can actually be negative… permanently! You could be losing potential subscribers and followers with an interstitial ad because the ad delivers a negative emotion to the viewer – one of irritation for being overtly large and not-too-easy to click off the screen.

American advertising professional, Jeff Goodby, once said that advertising should be like candy, not medicine. This means ads should generate a feel-good experience which many interstitial ads don’t by virtue of their overwhelming content and size. He adds, “When advertising is forced, it’s easily dismissed, or even frowned upon creating a negative association with the brand.”

As the business owner of a mobile app that competing with thousands of other similar apps, the job of advertising can be high-pressure and stress-ridden but it should not lead to using just any strategy. The long term effect of negative association is a failed app.

What You Can Do

Start by changing your focus in marketing and advertising. Work on media schedules (being at the right place at the right time), driving transactions like proper context, engagement, providing value, and acquiring new customers. It’s about connecting positively with your consumer; to stand out without causing that negative reaction.

You can offer freebies, personality quizzes, free experiences and trials all of which foster a trusting relationship eventually. In short, the kind of relationship you should be pursuing with your advertising should be long term, honest, and sincere.

Can you still use mobile install app ads? Yes, of course! However, you will have to be more discerning about design, content, and focus. The mobile app industry is predicted to enjoy an annual growth rate of at least 14% per annum. Some experts predict that the mobile app install revenues will be worth over $6.8 billion in by 2019. This means more people will be turning to mobile app as their primary source of information and use.

For online businesses, this means that it’s time to toe the line with Google and other search engine algorithms so you can tap into this enormous income opportunity that is the Internet. Call us at Planned Growth and let us help you strategize your marketing for 2016 and beyond.




How Google’s New Algorithm Targets Mobile App Ads

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In November 2015, Google launched a new update on its algorithm that affects interstitial ads and penalizes those they consider as mobile unfriendly. The company has been warning mobile app and other online businesses of the update as early as July of the same year. You may not know it yet but your mobile install app ad may be one of those considered unfriendly by Google which means it will be marked down by Google as “not high priority.”

From the point of view of an Internet user, these ads have become so aggressive that many are annoying because they disrupt the momentum of a user. The ads generate even more negativity when its “close” button is barely discernable or is the last few pixels to be revealed! Businesses that adopt this kind of tactic fail to see that their strategy is off-putting and creates a poor first impression. In a way, Google is helping these companies understand that advertising should not always be large and overly insistent or hard-hitting.

The new algorithm’s crack down will result in lower search ranking as Google attempts to reach a delicate balance between business and Internet user experience. After all, Google is earning from these ads but losing users from those annoyed with ads.

What You Can Do With Your Mobile Interstitial App Ads

Dump them. You can do better and Google knows it. It will take some adjustments to your marketing strategy but it’s all for the best of everyone. In the first place, the interstitial ads have been voted by Internet users as the ”most hated” type of ad online. They are aggravating and disruptive plus they are not always easy to get rid of.

Instead of interstitial ads, you can do several things to promote your mobile app. Here are 4 of them:

  1. Be more gracious towards online users by asking them to download your app with a small banner. Being seen as friendly AND respectful actually goes a long way in making a user feel more positive towards your ad and product.
  2. Consider app indexing. App indexing is key to ranking because Google will show its users the install button for your app. This will increase your install base and also help users find you easily. Being indexed by Google is also a silent persuasive tactic as it somehow offers that invisible stamp of approval because your app is indexed.
  3. Limit the content on your mobile install app. The entire move by Google to monitor these types of ads were because of the large amount of space and content they have. Thus, instead of trying to overwhelm users with the content amount and size of your ad, keep it simple and clean. Instead of trying to bully your way into their experience, offer solutions in a more personalized and gracious way.
  4. Avoid getting in the way of user experience. Focus instead on enhancing the experience so your ad leaves a positive impression. Benner ads rather than interstitial ads, a special web page rather than a gigantic pop up ad, and so on.

If you’re having problems with your marketing, you can also contact Planned Growth for a professional opinion on how to improve your mobile app marketing and reach your target audience without irritating anyone.