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Digital Marketing*

Articles by Planned Growth

6 Ways to Harness the Power of Email Marketing

If you have a list, email marketing may be your best channel for promoting your event. After all, these are people who have signed up to your list and are
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email marketing

How the Content of Your Email Will Land Your Email in the Junk Folder

In sales, a “hook” is something catchy or enticing that attracts attention and, hopefully, leads to a mutually beneficial business transaction. However, the term also has an older and far
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How the Subject of Your Email Will Get You in Trouble

Will the emails you send delight the recipient, or will they be deleted? What shows up in the subject line can make all the difference. When you invest time, talent
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email marketing

Avoiding the Dreaded Spam Folder Once and For All

According to Entrepreneur Magazine, the average person receives 121 emails a day. The Direct Marketing Association says the ROI on email marketing is 4300% percent. Emails can let consumers know
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The Top Authoritative Words That Wins On Social Media

Boring. How often do you hear this word? Did you know that there are three types of boredom, and they all have something to do with not being able to
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30 Commanding Words that Rock Social Media

In 2009, the Global Language Monitor pegged the English language as having breached 1 million words and by 2014, there were over 1.025 words in the English dictionary. The millionth
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30 Potent Words That Rule On Social Media

Words can either be glazed over or stir readers into reacting either through emotion or action. Power words are the words that cause reactions because they take the readers in
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Pesky Interstitial Ads: Gone For Good & What You Can Now Do For Your Mobile App Ads

Google has been giving out warning about abusing the ad machinery with interstitial ads and hopefully you have been listening. For those still unaware, Google has released a new update
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How Google’s New Algorithm Targets Mobile App Ads

In November 2015, Google launched a new update on its algorithm that affects interstitial ads and penalizes those they consider as mobile unfriendly. The company has been warning mobile app
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Google’s Plan Against Mobile App Install Ads

Google’s Plan Against Mobile App Install Ads Mobile apps have become the go-to digital product of 2015 and its growth has not stopped skyrocketing. As of June 2015, there were
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