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Digital Marketing*

Articles by Planned Growth

Pesky Interstitial Ads: Gone For Good & What You Can Now Do For Your Mobile App Ads

Google has been giving out warning about abusing the ad machinery with interstitial ads and hopefully you have been listening. For those still unaware, Google has released a new update
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How Google’s New Algorithm Targets Mobile App Ads

In November 2015, Google launched a new update on its algorithm that affects interstitial ads and penalizes those they consider as mobile unfriendly. The company has been warning mobile app
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Google’s Plan Against Mobile App Install Ads

Google’s Plan Against Mobile App Install Ads Mobile apps have become the go-to digital product of 2015 and its growth has not stopped skyrocketing. As of June 2015, there were
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Why You Should be Using HTML5 for Your Google Ads

Some have referred to it as the “big kill” – the move of Google Chrome to drop Flash web ads. They have been wanting to do this since 2010 and
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Google Chrome Favors HTML5 over Flash Web Ads

Last month Google began blocking web ads using Adobe Flash, favoring HTML5 ads instead. Their objective has been to improve user experience with faster load times and less battery consumption.
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Google’s Panda 4.2 Explained

On July, 18th, Google released Panda 4.2, their latest Panda algorithm update, and though some company sites haven’t felt the impact of this update, there are reasons to be informed
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Apple and Google updates to affect SEO

In recent years, several top startup businesses have chosen to start with mobile and create and app exclusive experience. Though, some of these businesses have found success with a mobile
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Google Updates the Local Pack and strategic SEO becomes even more significant

It is now more difficult for businesses to be listed in the top local search results on Google because of a recent update which has decreased the “local pack,” the
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The Technological Evolutions that Marketing Departments need to be Aware of

    As technology continues to change the way marketing departments operate and how digital marketing is used, a number of marketers typically working in small businesses fail to recognize
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The Combination of Creativity and Technology in Marketing Today

The business of marketing continues to make crucial shifts, as we rely more on our technological devices like mobiles, tablets, and laptops. Today, the focus has become to create campaigns
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